March 7, 2025 | Hyatt Centric MG Road

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ABOUT THE EVENT

Welcome to Microsoft Advertising Casual Connect, where innovation meets insight in the realm of connected advertising. Powered by InMobi Advertising, this Casual Connect promises to unravel the secrets of crafting impactful ad experiences tailored to the modern-day consumer. Dive into cutting-edge AI technologies, omnichannel strategies, and privacy-first advertising to craft high-impact campaigns for today’s consumers.

WHAT TO EXPECT

  • Exclusive insights into emerging advertising trends shaping the industry
  • A look at the Microsoft Advertising product roadmap
  • An insightful session on AI-driven advertising and seasonal trends
  • Opportunities to connect with industry leaders and peers over a networking dinner
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SPEAKERS

Asit Mohapatra

Senior Product Manager, Microsoft Advertising

Reena Jayashekar

Principal Product Manager, Microsoft Advertising

Aditya Varadarajan

Director, INSEA Partnership for Microsoft Advertising, InMobi Advertising

Hitesh Gupta

Sales Head for Microsoft Advertising, InMobi Advertising

Kranti Kumar

Head of Sales – MSAN for Microsoft Advertising, InMobi Advertising

Satish Lakhchora

Head of Account Management, India for Microsoft Advertising, InMobi Advertising

Agenda

4:30 PM
Check-in

Head over to the registration desk to collect your name badge and enjoy some refreshments.

5:00 PM
Inaugural Address

A welcome and an overview of what to expect at Microsoft Advertising Casual Connect.

speaker
Aditya Varadarajan Director, INSEA Partnership for Microsoft Advertising, InMobi Advertising
5:05 PM
Charting the Future: The Power of Microsoft’s Ecosystem

Learn about Microsoft Advertising's pivotal solutions from AI-powered search innovations to our engaging new ad formats that can help unlock new growth opportunities for your brand.

speaker
Asit Mohapatra Senior Product Manager, Microsoft Advertising
speaker
Reena Jayashekar Principal Product Manager, Microsoft Advertising
5:30 PM
Maximizing Reach and Relevance with MSAN

Unlock strategies to scale reach and drive engagement using Microsoft Advertising Network.

speaker
Hitesh Gupta Sales Head for Microsoft Advertising, InMobi Advertising
speaker
Kranti Kumar Head of Sales – MSAN for Microsoft Advertising, InMobi Advertising
5:45 PM
Seasonal Insights

Leverage seasonal marketing strategies to connect with the right audiences at the right time.

speaker
Satish Lakhchora Head of Account Management, India for Microsoft Advertising, InMobi Advertising
6:00 PM
AI Prompt Engineering Workshop

An interactive session on leveraging AI for smarter ad campaigns.

speaker
Aditya Varadarajan Director, INSEA Partnership for Microsoft Advertising, InMobi Advertising
6:30 PM
Closing Note and Networking Break

Reflect on insights from the event and connect with industry peers over drinks and conversations.

Venue

Hyatt Centric – MG Road

Bengaluru

Registration form Closed !

Satish Lakhchora
Head of Account Management, India for Microsoft Advertising, InMobi Advertising

Satish leads Account Management for Microsoft Advertising in the Indian market at InMobi Advertising, helping brands maximize their impact through Microsoft Advertising’s diverse products and solutions. With over 10 years of experience in account management, digital marketing, and affiliate marketing, he has a strong background in driving performance and brand growth. Before joining InMobi Advertising, he worked with brands such as Alibaba (UC Browser) and a startup focused on performance and brand marketing.

Kranti Kumar
Head of Sales – MSAN for Microsoft Advertising, InMobi Advertising

Kranti heads the Microsoft Audience Ads Solutions at InMobi, assisting brands in harnessing the potential of Microsoft’s premium first party audiences signals to achieve results throughout the marketing funnel. With over a decade of experience in the ad tech industry, he has successfully driven client goals through strategic enablement of media, content, and the programmatic ecosystem. Kranti has led businesses within the InMobi group and has also worked with companies such as Dailyhunt and Times of India.

Aditya Varadarajan
Director, INSEA Partnership for Microsoft Advertising, InMobi Advertising

Aditya leads the Microsoft Advertising business across India and Southeast Asia at InMobi and helps brands maximize impact from the multitude of Microsoft Advertising products and solutions. He has over 10 years of experience in handling account management, digital marketing, affiliate marketing, and data analysis. Before InMobi he worked with brands like Google, WalkingTree, and Madhura Agro and specializes in performance and brand marketing.

Hitesh Gupta
Sales Head for Microsoft Advertising, InMobi Advertising

Hitesh is a seasoned professional with over 10 years of experience in business development. As the head of sales at Microsoft Advertising, he excels in creating tailored advertising strategies that drive success for his clients. He has worked with top organizations such as Dailyhunt, BBH, HDFC, and Bajaj, leveraging his expertise in digital and performance marketing to deliver impactful advertising solutions. His client-centric approach ensures that each partnership is customized to meet unique business needs, fostering growth and success.