Mobavenue Roundtable 2025:From Buzzwords To Bottom Line Is Ai Really Fueling Marketing Success ?

Wednesday | 30^th July | Bangalore

Theme

AI has quickly become one of the most talked-about technologies in the marketing world, often dominating boardroom conversations, conference panels, and LinkedIn feeds. From chatbots and predictive analytics to content generation and hyper-personalized customer journeys, AI promises to revolutionize how brands engage with their audience. But beyond the buzzwords, many marketers are now asking the hard question: Is AI truly delivering measurable business outcomes? The session aims to discuss the real truth if AI has really reached Marketing and decoding How Marketers Are Leveraging AI for Growth.

Discussion Points :

How much of your AI adoption is trend-driven vs business-driven? Are you really using AI to make life simple or just to try the new buzz?
What AI-driven marketing solutions or tools are currently being implemented at an operational level within your organization? Could you share specific examples of on-ground use cases?
Are you using AI-based DSPs for programmatic campaigns? How has it affected your cost per acquisition (CPA) or CPM performance?
How effectively are you using AI tools for lookalike modeling, predictive audience segments, or dynamic audience targeting? Have you seen improved conversion rates?
Is AI helping with better marketing decisions or predictive insights? For example, taking AI help to predict high-intent leads or likely converters in your funnel