#OOHawards

Event Date: 21st March 2018

SHORTLIST

1. Innovation in OOH
101. Innovative Use of Existing Medium - Metro
Campaign Title Brand Name Agency Name
Amazon Prime Video Grant Tour Amazon.in Rapport Outdoor Advertising Pvt Ltd
Google Maps #lookbeforeyouleave : Real Time Traffic Status on Billboard : Digital innovation on traditional NON-DIGITAL outdoor media Google Maps Kinetic India
Network Campaign - Look Look Idea DDB Mudra Max Pvt Ltd
Tata Hexa - The Power-Pull Hexa Madison OOH
     
102. Innovative Use of Existing Medium - Non-Metro
Campaign Title Brand Name Agency Name
Star - Dil Hai Hindustani - Piano Star Plus DDB Mudra Max Pvt Ltd
Castrol Super Mechanic Castrol Rapport Outdoor Advertising Pvt Ltd
Brahmaputra Literary Festival 2017 Brahmaputra Literary Festival 2017 Priya Communication
100 pipers - Play for Cause Pernod Ricard India(P) Limited Tribes Communications Pvt Ltd
     
103. Innovative Creation of a New Medium - Metro
Campaign Title Brand Name Agency Name
The World's First Shade Carousel Conveyor Belt Nerolac DDB Mudra Max Pvt Ltd
Google Highlights Pixel 2 features Google Pixel 2 TIM Delhi Airport Advertising Pvt Ltd
Rayban - India Biggest Billboard Rayban Tribes Communications Pvt Ltd
Dont Drink & Drive and Women Safety Initiative BarTalk India BarTalk India
Bade Kaam Ke Cliq Honda Motorcycles and Scooter India Pvt. Ltd Ignite Mudra
Magic Bricks - Magic Bag Magic Bricks Reality Services Limited Tribes Communications Pvt Ltd
     
104. Innovative Creation of a New Medium - Non-Metro
Campaign Name Brand Name Agency Name
Star - Dil Hai Hindustani - Live Concert Railway Station Star Plus DDB Mudra Max Pvt Ltd
Har Pal Ujjwal Tata Salt Madison OOH
Bade Kaam Ke Cliq Honda Motorcycles and Scooter India Pvt. Ltd Ignite Mudra
Rayban - India Biggest Billboard Rayban Tribes Communications Pvt Ltd
Firstlook Firstlook Unicorp Solutions Pvt Ltd
     
105. Best/Innovative Brand Fit within Existing Media
Campaign Title Brand Name Agency Name
Star Plus : Ted Talk : The Air Ink Billboard - the first ever billboard painted with pollution Star Plus Kinetic India
Google Maps #lookbeforeyouleave : Real Time Traffic Status on Billboard : Digital innovation on traditional NON-DIGITAL outdoor media Google Maps Kinetic India
Magic Bricks - Magic Bag Magic Bricks Reality Services Limited Tribes Communications Pvt Ltd
Amazon Under Armour Amazon.in Rapport Outdoor Advertising Pvt Ltd
Tata Hexa - The Power-Pull Hexa Madison OOH
Castrol CRB Tempo Branding Castrol Rapport Outdoor Advertising Pvt Ltd
     
2. Use of New Media in an OOH Environment
201. Most Innovative Use of Digital OOH Media - Metro
Campaign Title Brand Name Agency Name
Forevermark Journey Wall Forevermark Diamonds Pvt. Ltd. DDB Mudra Max Pvt Ltd
Club Mahindra Augmented Reality Vacation Club Mahindra Holidays Active Innovations Media India Pvt Ltd
One Plus 5T - PVR Launch One Plus 5T Tribes Communications Pvt Ltd
#BeARacer Aprilia Posterscope India
#GoSafeOutside Hamam Rapport Outdoor Advertising Pvt Ltd
The Art of Sound Karix DDB Mudra Max Pvt Ltd
     
     
203. Most Innovative Use of Indoor OOH Media in a Point-of-Purchase Environment
Campaign Title Brand Name Agency Name
Roar Alive for Live Earth National Geographic Posterscope India
Pepsi Sting - Sting Ka Jhatzzzka PepsiCo Tribes Communications Pvt Ltd
Vodafone Eco-pond: Good in Good Byes Vodafone Kinetic India
Half Autobiographies Inorbit Malls (I) Pvt Ltd DDB Mudra Max Pvt Ltd
One Plus 5T - PVR Launch One Plus 5T Tribes Communications Pvt Ltd
     
204. Most Innovative Use of Moving Media
Campaign Title Brand Name Agency Name
Western Union - The Goodwill Machine Western Union DDB Mudra Max Pvt Ltd
Metro Branding Rustomjee Rustomjee Group
The World's First Shade Carousel Conveyor Belt Nerolac DDB Mudra Max Pvt Ltd
Bade Kaam Ke Cliq Honda Motorcycles and Scooter India Pvt Ltd Ignite Mudra
Tata Hexa - The Power - Pull Hexa Madison OOH
Stretch Limousine - a drive to remember! Raymond Technostretch Madison OOH
     
205. Innovative Green Initiative
Campaign Title Brand Name Agency Name
Magic Bricks - Magic Bag Magic Bricks Reality Services Limited Tribes Communications Pvt Ltd
Vodafone Eco-pond : Good in Good Byes Vodafone Kinetic India
Har Pal Ujjwal Tata Salt Madison OOH
Earth Hour 2017 Madison OOH Madison OOH
The grass is green on the upper side! Lodha Madison OOH
     
3. Strategic Planning and Effectiveness in OOH Media
301. Best Outdoor Plan: Strategy - Metro
Campaign Title Brand Name Agency Name
The World's First Shade Carousel Conveyor Belt Nerolac DDB Mudra Max Pvt Ltd
Zomato - Much more than words! / Order Food Online on Zomato Zomato Online Order Madison OOH
Honda CB Shine - What a Shine Honda Motorcycles and Scooter India Pvt Ltd Ignite Mudra
Chakh lo Italian maaza Knorr Noodles Rapport Outdoor Advertising Pvt ltd
Netflix: Bright: Peoples' Premier Wherever, whenever, with whoever Netflix Kinetic India
     
302. Best Outdoor Plan: Strategy - Non-Metro
Campaign Title Brand Name Agency Name
Bade Kaam Ke Cliq Honda Motorcycles and Scooter India Pvt Ltd Ignite Mudra
Republic TV Launch Campaign Republic TV Laqshya Media Ltd
Brahmaputra Literary Festival 2017 Brahmaputra Literary Festival 2017 Priya Communication
Tanishq Padmavati Campaign Tanishq Laqshya Media Ltd
Maaza Chhath Puja Maaza Glostar
     
303. Most Effective Outdoor Plan
Campaign Title Brand Name Agency Name
Amazon Diwali Campaign Amazon.in Rapport Outdoor Advertising Pvt Ltd
Honda - Festival campaign Honda Motorcycles and Scooter India Pvt Ltd Ignite Mudra
Raymond dresses India's festive spirit! The Raymond Store Madison OOH
Amazon Prime Day Amazon.in Rapport Outdoor Advertising Pvt Ltd
Netflix: Bright: Peoples' Premier Wherever, whenever, with whoever Netflix Kinetic India
Make My Trip Assured - Befikar Book Kar Make My Trip Tribes Communications Pvt Ltd
     
4. Creative Awards
402. Banking, Financial Services & Insurance
Campaign Title Brand Name Agency Name
Western Union - THE GOODWILL MACHINE Western Union DDB Mudra Max Pvt Ltd
Western Union - #BiggerDiwali Western Union DDB Mudra Max Pvt Ltd
Edelweiss SME Loans Campaign Edelweiss Financial Services Edelweiss Financial Services
     
403. Entertainment & Media
Campaign Title Brand Name Agency Name
Star Plus: Ted Talk: The Air Ink Billboard - the first ever billboard painted with pollution Star Plus Kinetic India
DHH_Delhi Live Billboard Concert Star Plus DDB Mudra Max Pvt Ltd
Roar Alive for Live Earth National Geographic Posterscope India
Star - Dil Hai Hindustani - Piano Star Plus DDB Mudra Max Pvt Ltd
Netflix: Bright: Peoples' Premier Wherever, whenever, with whoever Netflix Kinetic India
     
404. Automobiles
Campaign Title Brand Name Agency Name
#BeARacer Aprilia Posterscope India
Tata Hexa - The Power-Pull Hexa Madison OOH
Experience LEVEL NEX NEXON Madison OOH
Ford Ganesha Art Installation with 180 selfie Booth Ford GTB Kinetic
Ford Dynaimc Lighting Billboard Ford GTB Kinetic
     
405. FMCG
Campaign Title Brand Name Agency Name
3D OOH Cadbury 5Star 3D Posterscope India
Pepsi Sting - Sting Ka Jhatzzzka PepsiCo Tribes Communications Pvt Ltd
Pepsi Thi Pi Gaya - Campaign PepsiCo India Holdings Pvt Ltd DDB Mudra Max Pvt Ltd
Shuruaat karo - Pakki Baat Karo Wonder Cement Tribes Communications Pvt Ltd
100 pipers - Play for Cause Pernod Ricard India (P) Ltd Tribes Communications Pvt Ltd
     
407. Public Service/Corporate Social Responsibility
Campaign Title Brand Name Agency Name
Daikin AC Bus Stop Shelter Campaign Daikin Laqshya Media Ltd.
Har Pal Ujjwal Tata Salt Madison OOH
Vodafone Eco-pond : Good in Good Byes Vodafone Kinetic India
Youva OOH Campaign YOUVA Purple Focus Pvt. Ltd.
#GoSafeOutside Hamam Rapport Outdoor Advertising Pvt Ltd
     
408. Travel & Leisure
Campaign Title Brand Name Agency Name
Google Maps #lookbeforeyouleave : Real Time Traffic Status on Billboard : Digital innovation on traditional NON-DIGITAL outdoor media Google Maps Kinetic India
Make My Trip Assured - Befikar Book Kar Make My Trip Tribes Communications Pvt Ltd
     
409. Beverages & Food
Campaign Title Brand Name Agency Name
Pepsi Sting - Sting Ka Jhatzzzka PepsiCo Tribes Communications Pvt Ltd
100 pipers - Play for Cause Pernod Ricard India (P) Ltd Tribes Communications Pvt Ltd
OOH Spiced Up MTR Posterscope India
     
410. Retail
Campaign Title Brand Name Agency Name
Raymond Mindstretch-Hocus Focus! Raymond Technostretch Madison OOH
Half Autobiographies INORBIT MALLS (I) PVT. LTD DDB Mudra Max Pvt Ltd
Pepsi Sting - Sting Ka Jhatzzzka PepsiCo Tribes Communications Pvt Ltd
Predator - 3D Realism Adidas Posterscope India
Tanishq Padmavati Campaign Tanishq Laqshya Media Ltd
     
411. Others (like Corporate/Consumer Durables/etc)
Campaign Title Brand Name Agency Name
Google Maps #lookbeforeyouleave: Real Time Traffic Status on Billboard: Digital innovation on traditional NON-DIGITAL outdoor media Google Maps Kinetic India
Magic Bricks - Magic Bag Magic Bricks Reality Services Limited Tribes Communications Pvt Ltd
Daikin AC Bus Stop Shelter Campaign Daikin Laqshya Media Ltd.
Right Light LED Campaign Philips Lighting India Purple Focus Pvt. Ltd.
The World's First Shade Carousel Conveyor Belt Nerolac DDB Mudra Max Pvt Ltd
One Plus 5T - PVR Launch One Plus 5T Tribes Communications Pvt Ltd
Rayban - India Biggest Billboard Rayban Tribes Communications Pvt Ltd
Honda Hornet - Its built After you Honda Motorcycles and Scooter India Pvt. Ltd Ignite Mudra
     
5. Synergy
501. Synergy Award
Campaign Title Brand Name Agency Name
The World's First Shade Carousel Conveyor Belt Nerolac DDB Mudra Max Pvt Ltd
Bade Kaam Ke Cliq Honda Motorcycles and Scooter India Pvt. Ltd Ignite Mudra
Honda - Festival campaign Honda Motorcycles and Scooter India Pvt. Ltd Ignite Mudra
Vodafone Eco-pond : Good in Good Byes Vodafone Kinetic India
Amazon Q4 Brand Campaign Amazon.in Rapport Outdoor Advertising Pvt Ltd
Zomato - Much more than words!/Order Food Online on Zomato Zomato Online Order Madison OOH

About the Group