8th March 2019
The Leela Ambience, Gurugram

Conference Theme

Scope of innovation in order to transform OOH: Signs of Tomorrow

Agenda

10:00 am - 11:00 am Registration for NEONS OOH Conference 2019
11:00 am - 11:15 am Welcome Address by Dr. Annurag Batra, Chairman & Editor-in-Chief, exchange4media Group| BW Businessworld  
11:15 am - 12:00 pm Panel Discussion 1Why brand custodians turn towards OOH in the era of Internet  View
For brand custodians traditional platforms like TV and OOH continue to stay relevant given the sheer power of their visual impact. While digital might be gaining currency, but the decreasing attention span of its users does not make it a platform for creating big impact. This panel will explore the nuances of this digital Vs OOH narrative.

Session Chair Jayesh Yagnik, COO, MOMS Outdoor Media

Archana Aggarwal, VP-Media, Airtel
- Jaikishin Chhaproo, Media Head, ITC Ltd
Pavan Singh, National Head Marketing, Amul
Pramod Patil, Associate VP-Media, Kotak Mahindra Bank
Sujeet Mishra, VP & Head Marketing, Zee Media
- Sai Nagesh, Chief Strategy Officer, Laqshya Media Group
12:00 pm - 12:20 pm Session by - Haresh Nayak, Regional Director, Posterscope Asia Pacific & Group MD, Posterscope Group South Asia on 'How data, technology and infrastructure optimize the future of OOH?'  View
12:20 pm - 01:05 pm Panel Discussion 2 Aligning OOH with ROI  View
Data-driven media planning is crucial to creating these innovative experiences. Outdoor advertising has largely been considered a drum-beating, backdrop medium. Beautiful? Yes. Attention-grabbing? Sure. But what return does it deliver? Clicks? Store-visits? Purchases? How make it more aligned with ROI?

Session Chair - Rajneesh Bahl, Founder & CEO, GreyParrot

- Aditya Tandon, Head Marketing, News18
- Anil Hirani, Managing Director, Armour Display System Pvt. Ltd
- Ashish Bajaj, Head of Media and Marketing Alliance, OLA
- Sanil Jain, Co-Founder, CupShup
- Sonia Serrao, Global Media Lead & Head Marketing Procurement - South Asia, Tata Global Beverages
01:05 pm - 02:00 pm Networking Lunch
02:00 pm - 02:40 pm Panel Discussion 3 Will DOOH drive the growth of OOH?  View
With new innovation and programmatic approach advertiser are more interested in digital signage & displays. What is next in DOOH to attract maximum eyeballs. Will this kill the traditional medium after few year? 

Session Chair - Sanket Rambhia, MD & CEO, Xtreme Media

- Arun Gupta, CEO & Founder, MoMagic Technologies
- Bhavana Mittal, Regional Head of Media, Digital & Communications, Reckitt Benckiser, South Asia
Raghu Khanna, Founder & CEO, CashUrDrive
Sarthak Seth, CMO, Panasonic India
- Shoumitro Goswami, COO, Vyoma Technologies Pvt Ltd
- Vinkoo Chakraborty, Business Head, Rapport India
02:45 pm - 03:05 pm Session by - Rachana Lokhande, Co-CEO, Kinetic India on 'Measuring Impact in OOH Advertising: Practical or Impossible?'  View
03:05 pm - 03:20 pm Session by - Sujit Banerjee, Director & CEO, Ecosys OOH on 'Value Proposition as an Instrument of Transformation'  View
03:20 pm - 03:40 pm Partner Session
03:40 pm - 04:15 pm Networking Tea Break
04:15 pm - 04:30 pm Special Address by - Shri Prem Shankar Jha, Dy. Commissioner, South Delhi Municipal Corporation on 'Significance of OOH in Urban Development'  View
04:30 pm - 04:45 pm Session by - Amit Tiwari, VP - Marketing, Havells India on 'Internet and OOH - Peaceful Coexistence'  View
04:50 pm - 05:30 pm Networking Tea Break & Registration for NEONS OOH Awards
05:30 pm - 05:45 pm Welcome Address by Dr. Annurag Batra, Chairman & Editor-in-Chief, exchange4media Group | BW Businessworld View
05:45 pm - 06:00 pm Valedictory & Jury Chair Address - Rakesh Kaul, President-Consumer Business & CEO - Evok Retail, HSIL Ltd   View
06:00 pm - 8:00 pm NEONS OOH Awards Felicitation Ceremony  
8:00 pm onwards Networking Cocktail & Dinner

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