Bharat is a strategic digital marketer with over a decade of experience across digital & sales domains. His primary focus is to leverage technology to drive efficiency and creativity in digital marketing at scale. He loves helping brand’s making the marketing message a welcome occurrence rather than an unwanted intrusion with data-driven approach. The combination of strong background in new business setup’s and experience working for EMENA & APAC regions has given him a future facing & holistic approach to digital marketing in context of all other media. He has a keen eye for identifying and converting digital marketing opportunities into actionable, measurable and revenue generating business outcomes.
In his current role, as Country Head, he leads the client development & oversees operations and publisher partnership to deliver best in class programmatic solutions for brands.
Noomi Mehta (Special Address)
Chairman & MD
Noomi Mehta, Chairman & MD, Selvel One
Noomi Mehta is the Chairman of Selvel One Group, and was instrumental in securing India’s first Equity Placement in OOH media through Citicorp Finance (India) Ltd. He pioneered large format digital printing in India and established Megasel Pvt Ltd., which later became MMT (India) Pvt. Ltd, in which Selvel remained a partner. He founded Laser Advertising Ltd, a Joint Venture with MMT USA, a US $ 10 billion group, for promoting outdoor advertising in India using the latest technology. He is the Director and joint owner of Professional Management Group (P.M.G.), India’s first sports management company founded by Mr. Sunil Gavaskar. He is the Director and Founder of Outdoor Advertising Professionals (India) Pvt Ltd (OAPL), India’s largest independent OOH media buying company. He is the Director & Founder of Oval Developers Pvt Ltd., a company which has a Joint Venture with Godrej Properties Limited, to develop housing. He is the Founder Chairman of Indian Outdoor Advertising Association, a national body formed to represent Indian outdoor advertising companies. He was the former President of Advertising Club Kolkata, past Chairman of the Marketing and Trade Fairs Committee of the Confederation of Indian Industry (CII), Eastern India. He is a Past President of the Oriental Chamber of Commerce and is currently the National President of the Indian Rugby Football Union.
He was recently elected to the Board of International Out of Home Association FEPE International and is the first representative from India’s vibrant out of home industry to sit on the FEPE Board.
Praveen Kumar Vadhera
Head, Publicis In-Motion, South Asia
Praveen Kumar Vadhera, Head, Publicis In-Motion, South Asia
Praveen has over 25 years of experience across brand building, out-of-home, technology, shopper marketing and experiential brand intervention, and has held leadership positions across key networks including WPP and Omnicom. He joins Publicis Groupe from Interspace Solutions, where he was the CEO. During his stint at Interspace, an entrepreneurial venture, he was deep-rooted in delivering bespoke media agnostic business solutions for brands.
Prior to joining Interspace, Praveen spent 14 years with the WPP group from 2001 as Country Head RMG David with a mandate to expand the Ogilvy Group OOH offering moving onto Bates Chi and Partners' 141 Wall Street heading the Retail, Shopper, Experiential & OOH function. He was instrumental in driving the growth of 141 Wall Street to become the largest OOH specialist agency in the country.
Over the years, Praveen has worked with renowned brands such as P&G, Colgate Palmolive, Vodafone, Reebok, Fiat, Samsung, Unilever, Star Network, Idea Cellular, GSK, amongst others.
Praveen is a passionate and committed theatre and cultural activist and also an ardent fan of all things around design and sciences (including technology).
Alok Jalan (Fireside Chat)
Laqshya Media Group
Shabnam Panjwani, CMO, Edelweiss Group
A marketing professional with almost 3 decades of experience in the field, Shabnam has been credited with building brands that are household names across categories such as aviation, automobiles, entertainment, durables, foods & beverages, FMCG, personal care, financial services and others. Post her stint with daCunha Advertising, Everest DY&R and as Course Director for the Advertising & Marketing Diploma at Xavier’s Institute of Communications, Shabnam joined Edelweiss in 2006 and set up the marketing function for the group. Her focus on ensuring consistent, compelling and relevant marketing roll-outs through the years have served to differentiate the Edelweiss Group in a high clutter category.
Siddhartha Butalia, CMO, AirAsia
Siddhartha Butalia is the Chief Marketing Officer of AirAsia India, a joint venture between Tata Sons and AirAsia Investment. He has an MBA in Marketing & Strategy from the Indian Institute of Management, Lucknow, is a post-graduate from the Xavier Institute of Communications and graduated with Honours in Economics from Sri Ram College, Delhi University. Siddhartha is a published author in international marketing journals and The Economic Times, Editorial panel member of various industry publications and is a futurist and seasoned speaker on travel & tourism, marketing strategy and digital ecosystems at seminars across the world.
Siddhartha began his career in advertising at Ogilvy and JWT, working on campaigns that won awards at Cannes and the Asia Pacific AdFest; and managing multinational accounts like Unilever and Nestlé. As a Tata Administrative Officer, Siddhartha worked on the Tata Nano project, built the Ginger hotel business model for metros, worked on the integration of Tata Global Beverages post the acquisition of Tetley, Eight O’Clock Coffee and Himalayan water and developed the internationalization strategy for the ‘Tata’ brand in the US, UK, China and South Africa. Siddhartha has over a decade of senior leadership experience in Europe and Asia-Pacific, launching and heading iconic brands, from being Brand Manager of Tetley Tea in the UK to overseeing strategy and business development for 15 Asia Pacific countries at Tata Global Beverages. As Marketing Director at the Taj Group of Hotels, Siddhartha launched the Vivanta brand (now a Harvard Business School case study), led Sales and Marketing teams across APAC, Europe and Africa and contributed to the Tata group’s European Union agenda.
Siddhartha is an ardent traveler, enjoys backpacking, swimming and scuba diving and has organized marine awareness workshops and SCUBA camps to help protect coral reefs & aquatic ecosystems.
Dipen Mehta - Founder of Universal Products which was establishied in 1993. Mr. Dipen Mehta has graduated in Science and then went on to establish his own business. Since 27 years the company has been giving innovative products to the market , ranging from Foam Banners to other offset printable products.
One of the biggest innovation in his career has been PE Ecosigns - a product which is Recyclable , Eco Friendly and a boon to the environment. With his determined spirit Dipen Mehta is on his journey to make this world a greener place by introducing this great alternative to PVC Flex.
Srikanth Ramachandran, Group CEO, Moving Walls
Moving Walls is a media technology company with a presence across Southeast
Asia, India, South Africa and the USA. We enable leading brands to Measure, Reach,
and Influence consumers on the move.
We operate Moving Audiences, the region’s largest location intelligence platform
that brings transparency and automation to out-of-home media via Planning,
Buying, and Measurement tools.
Srikanth @ Moving Walls
A Serial Entrepreneur - Founder and CEO of Moving Walls
– a global AdTech company that is bringing transparency
and automation to OOH media
Most Promising Entrepreneur
Award at the 2015 Asia Pacific
Entrepreneur Awards (APEA)
Moving Walls was named a TiE50 winner
in Silicon Valley, USA, identified as one of
the top 50 technology start-ups in the
world in 2017.
Srikanth’s Career Highlights
Established IBM Singapore’s e-business
team, including implementing the world’s
first end-to-end Secure Electronic
Transaction (SET) transaction in 1996
Built Knowledge Dynamics, a regional
leader in the analytics space,
acquired by an NYSE-listed company
Over two decades of experience in
technology consulting and international sales
and marketing, having lived in India, Oman,
Singapore and Tokyo, and worked with
global brands like IBM, Satyam, Ingres and
Served as Director on the board of Phimetrics, a global telecom
audit firm, since 2009, and in 2010 was appointed Advisor to
Sriveda Emsys, an embedded software development company
headquartered in India.
National Creative Head
Madison Out of Home
Ramesh Bhaskaran, National Creative Head, Madison Out of Home
With more than 20 years of experience in all aspects of the end-to-end creative process, Ramesh Bhaskaran has traversed through Radio, Television, Experiential Marketing and Outdoor Media. His problem-solving abilities and eye for detail have earned him a reputation in conceptual and visual breakthroughs. His career trajectory records more than a 100 awards across industry platforms. As National Creative Director (Madison OOH), he spearheads creative solutions in areas of Experiential Marketing, Outdoor Media, Retail, Rural, and 360-Degree Integrations.
Leader - Media & Entertainment
Head - Brand & Experiential
Media Buying Management
Associate Creative Director
Rahul Mago, Associate Creative Director, Signpost India Pvt Ltd
9 years+ of professional experience in the field of Art and Design, have worked with several illustrious names in the OOH industry. Love to challenge the norms and go beyond set parameters of outdoor advertising. Likes exploring new formats in out of home advertising Along with DOOH to create disruption in the existing OOH space.
Head-Health, Safety & Wellness
Deepak Girotra, Director, Sun Fabric
After working extensively for 15+ years in
the Outdoor/Branding/Signage industry. I
identified the need of an Eco-friendly,
Recyclable/Biodegradable Printable fabrics
which serves the purpose of Media
Substrate and replaces PVC Flex in
Country Media Leader
Anisha Agarwal, Country Media Leader, IKEA India
An ardent marketing professional with 16 years of rich experience across sectors like Telecom, Retail & Advertising. A keen planner with demonstrated success in delivering revenue growth and consumer experience through expertise in Brand Management, Strategic Retail Management, Integrated Marketing, Media Strategy and Project Management.
I take pride in being part of the leading teams for launching renowned brands like Vodafone and IKEA in India.
A positive & self-motivated person. I try and live one day at a time with the awareness that the future belongs to those who are willing to get their hands dirty.
Key mantras that I try and follow at home & work : agility for change, collaboration across matrix set up, simplicity in everything I do and innovation in day to day work.
Passions: I am a trained Kathak dancer, I enjoy cooking, traveling and photography.
Iftekhar Ahmed, VP Marketing, iBall India
An inspiring and down-to-earth creative and strategic thinker, ready with rolled-up sleeves and the means to show how great (and small) ideas can make all the difference. Iftekhar Ahmed is currently the Vice President of Marketing for homegrown consumer electronics brand iBall India. With 12+ years of experience spread over e-Commerce, Branding, Strategy & more, Iftekhar Ahmed is the Creative Marketer and strategic thinker with a strong affinity for ideas that bring an impact no matter how small they seem at first. From developing cohesive marketing plans to implementing them successfully that bring in massive sales, Iftekhar Ahmed has led countless teams and made winning marketing strategies that catapulted the overall brand positioning right to the front.
Trained advertising professional at the prestigious Wigan & Leigh College (UK), he has done master’s in marketing, participated in various country’s World Economic Forum, and he has been behind several early start-ups in India and Toronto.
His notable accomplishments include clutter-breaking national campaigns using the best of Digital Media and Traditional Media to bring a seamless brand visibility across all mediums. He plays an integral role in championing creativity, firmly believing in the power of ideas and that's how he ensures brands stand out and achieve their goals, constantly.
Charanjeet Singh Arora
Founder & CEO
VP & Head Consumer Marketing
Abhik Sanyal, VP & Head Consumer Marketing, DSP Mutual Funds
Fabian Trevor Cowan
Eyetalk Media Ventures
Gautam Bhirani, MD, Eyetalk Media Ventures
With over a decade long experience in the Indian OOH Industry, Media & Technology Entrepreneur Gautam Bhirani is the Managing Director of Eyetalk Media Ventures - India's leading Integrated DOOH Network. Disrupting the OOH Industry by bringing digital infrastructure, with over 1500+ live content driven displays Eyetalk today reaches over 3 million urban Indians daily across 6 metros.
G Mani, Vice President, Armour Display Systems Pvt Ltd
Mr Mani, although started his professional sales carrier with a leading FMCG brand, has now about 18 yrs of media sales experience. Started his media journey with a leading TN based weekly magazine for about 3 yrs , and post that has been a part of Armour’s journey from its inception since 2004 with a very strong vision of making Armour as the single largest player on the Digital OOH vertical with Audio as its unique standalone strength.
It’s been just about 2-3 yrs, the OOH industry has been discussing the up gradation process of OOH, which was already envisaged by Armour way back in 2008 and have already made their strong leadership presence by being amongst the first player to integrate their assets into a digital 360 degrees solution provider, which quite a few clients have started to recognize.
Head - Marketing and Digital – Hindi Mass Entertainment & Head of Brand Solutions