Award Categories

Use of New media in an OOH Environment

Awards in this group to be awarded to Agency-Client or OOH Media Owner-Client combinations.

201. Most Innovative Use of Digital OOH Media - Metro

Brand that has used New Media/Digital OOH medium in a unique manner or in a manner not seen before in metro cities (For example Digital Screens at Restaurants, Offices, Buses, Trains, Railway Stations, Airports, etc.)

202. Most Innovative Use of Digital OOH Media - Non Metro

Brand that has used New Media/Digital OOH medium in a unique manner or in a manner not seen before. (For example Digital Screens at Restaurants, Offices, Buses, Trains, Railway Stations, Airports, etc.)

203. Most Innovative Use of Indoor OOH Media in a Point-of-Purchase Environment

Brand that has used New Media /Digital OOH medium in retail or shopping environment in a unique manner or in a manner not seen before. (For example, Malls, Shops, Auto Showrooms, Chemists, Petrol Pumps, etc.)

204. Most Innovative Use of Moving Media

Brands that have used New Media /Digital OOH medium in a moving media in a unique manner or in a manner not seen before. (For example, Trains, Metro Coaches, Buses, Taxies, Auto Rickshaws, Airplanes, Delivery Vans, etc.)

205. Most Innovative Green Initiative

Innovations taking care of environment & society. Media agencies using recycled material, used environment friendly material to create OOH media.

Strategic Planning and Effectiveness in OOH Media

Awards in this group to be awarded to Agency-Client combinations.

301. Best Outdoor Plan – Strategy - Metro

Your Strategic Outdoor plan in terms of Market Profile, Marketing Objectives, Advertising Objectives, Selection of OOH Media, Selection of Specific Sites/Units needs to be highlighted in this for metro cities.

302. Best Outdoor Plan - Strategy - Non Metro

Your Strategic Outdoor plan in terms of Market Profile, Marketing Objectives, Advertising Objectives, Selection of OOH Media, Selection of Specific Sites/Units needs to be highlighted in this.

303. Most Effective Outdoor Plan

This would define how your plan was most effective in terms of reaching its objective, in terms of impact, relevance and cost effectiveness. OOH should be the primary medium while computing the overall effectiveness. Also, send at least three digital images in 300 dpi JPEG format of the creative in environment.

Creative Awards

Jury will look for most powerful creative ideas that grab consumer attention and deliver the desired message in an impactful and memorable manner. Awards in this group to be awarded to Creative Agency, OOH Media Agency, Advertiser or OOH Media Owner combinations.

401. Telecom Product & Services

402. Banking, Financial Services & Insurance

403. Entertainment & Media

404. Automobiles

405. FMCG

406. e-Commerce

407. Public Service/Corporate Social Responsibility

408. Travel & Leisure

409. Beverages & Food

410. Retail Advertising

411. Others (like Corporate/Consumer Durables/etc)

Synergy

Awards in this group to be awarded to agencies.

501. Synergy Award

This award recognises outstanding effort on the part of an agency to take the core creative idea of the Multi Media campaign and exploit the unique properties of the OOH medium to deliver the idea with creativity, thereby increasing the overall impact of the multi-media campaign through appropriate use of OOH media.

(The Shortlisted entries in this category will be invited and their representatives will get a chance to give a presentation directly to Jury.)

Excellence Awards

To be awarded based on maximum awards accrued in the previous categories. (Please do not sent entries for this category)

601. OOH Campaign of the Year

602. OOH Media Agency of the Year

603. OOH Advertiser of the Year

Popular Choice Awards

Only Nominations, no entry sought

701. Lifetime Achievement Award

A person with an impeccable track record of contribution to the standardisation, growth & development of any organisation and the industry as a whole. A person with demonstrated leadership qualities and someone that is respected by the industry over a substantial period of time. This can be awarded to an individual from an agency or a media owner.