17th May 2023 (Day 1) | Traditional OOH | |
Time | Session |
10:00 am - 11:00 am | Registrations |
11:00 am - 11:10 am | Welcome & Introduction to Day 1 |
11:10 am - 11:15 am | Welcome Address Dr. Anurag Batra, Chairman & Editor in Chief, exchange4media Group |
11:15 am - 11:30 am | Opening Address OOH Fast Forward >>> Sam Balsara, Chairman, Madison World |
11:30 pm - 12:00 pm | Leadership Address From Innovation to Actualization: Unravelling Exciting New Practices in OOH Shubhranshu Singh, Vice-President, Marketing, Domestic & IB, Commercial Vehicles Business Unit, Tata Motors |
12:00 pm - 12:15 pm | Expert Opinion Innovative vs Iconic: The Modern Challenge for Meaningful Messaging Arijit C., Vice President (Strategy & Creative), Kinetic India |
12:15 pm - 01:00 pm | Leaders' Discussion: The World of Dynamic Macro Advertising and Where OOH Fits In - Jignesh Dawda, VP – Marketing, Bandhan Mutual Funds - Pradeep Srinivas, GM-Head Marketing, Mercedes Benz - Saibal Biswas, Head of Marketing, Partnerships & Public Relations, MediBuddy - Ashish Bajaj, Chief Marketing Officer, Narayana Health - Session Chair: Rachana Lokhande, Founder, Glocal Bridge |
01:00 pm - 02:10 pm | Networking Lunch |
02:15 pm - 02:30 pm | Expert Opinion OOH: Proving its Agility and Resilience Jayesh Yagnik, CEO, MOMS Outdoor Media |
02:30 pm - 02:45 pm | Media's Role in the New Ecosystem of Experiential & Outdoor Advertising Irvinder Kaur Ray, Executive Director, Risk Advisory, Deloitte India |
02:45 pm - 03:00 pm | Creative Opinion Aesthetics of OOH PG Aditiya, Founder, Talented Agency |
03:00 pm - 03:15 pm | Creative Opinion Power of Content & Design Kurnal Rawat, Creative Director, Landor & Fitch India |
Day 1 Concludes |
18th May 2023 (Day 2) | Digital OOH | |
Time | Session |
10:00 am - 11:00 am | Registrations |
11:00 am - 11:10 am | Welcome & Introduction to Day 2 |
11:10 am - 11:30 am | Global Keynote Address Beating Expectations with Audience & Engagement Measurement Solutions Laetitia Lim, CEO, Quividi |
11:30 am - 11:50 am | Fireside Chat Transforming OOH Landscape Ajay Mehta, Founder & MD, Interactive Television & MD, Kinetic India Session Chair: Rajeev Dhal, COO, AdOnMo |
11:50 am - 12:00 pm | Fireside Chat Combining the Worlds of Connected Screens & DOOH Advertising in India Sharath Chandra, Senior Advisor Moderator: Kanchan Srivastava, Senior Assistant Editor, exchange4media Group |
12:00 pm - 12:20 pm | Leadership Address Airport Advertising: New Avenues with New Opportunities Shiv Kumar, Chief Marketing & Passenger Experience Officer, Manohar International Airport |
12:20 pm - 01:00 pm | Leaders' Discussion: Need for Optimized OOH Advertising for an Efficient Brand Building - Aatika Ehsan Ansari, Head of Media-Digital, Pernod Ricard India - Ammar Millwala, Head of Media, Aditya Birla Capital - Taranjeet Kaur, Head of Media, Digital & PR, Tata Consumer Products - Haresh Nayak, Founder & CEO, Connect Network Inc - Session Chair: Amiya Swarup, Partner-Marketing Advisory Services, Ernst & Young LLP |
01:00 pm - 02:00 pm | Networking Lunch |
02:00 pm - 02:30 pm | Global Keynote The Next Wave of Data-Driven DOOH Amanda Dorenberg, President, COMMB (Canadian Out-of-Home Marketing & Measurement Bureau) |
02:30 pm - 03:10 pm | Leader's Discussion Leveraging DOOH for Innovative & Impactful Media Formats - Alok Gupta, Director, Graphisads Ltd - Dheeraj Soni, National Sales Head - India, Lemma Technologies - Nabendu Bhattacharyya, Founder & CEO, Ideacafe - Yatnesh Pandey, VP-Marketing, GreenPly Industries Ltd - Session Chair: Ashish Karnad, EVP – Media & Digital, Hansa Research |
03:10 pm - 03:25 pm | Expert Opinion The Reality of Digital OOH in India Vinkoo Chakraborty, President, Rapport Chrome |
03:25 pm - 04:10 pm | Leaders' Discussion To Infinity & Beyond: The OOH Forecast - Dipankar Sanyal, CEO, Platinum Outdoor - Mangesh Shinde, Co-Founder, OSMO Advertising - Saibal Gupta, Co-Founder & CEO, Xperia Group - Vikas Nowal, Country Head, Interspace Communications - Moderator: Kanchan Srivastava, Senior Assistant Editor, exchange4media Group |
04:10 pm - 04:20 pm | Expert Opinion The Rise of Programmatic DOOH Dimpy Yadav, General Manager, Xaxis India |
04:20 pm - 04:35 pm | Valedictory Address OOH Fast Forward>>> What Lies in the Future Noomi Mehta, Chairman of the Board of Selvel One and Chairman, The Indian Outdoor Advertising Association |
04:35 pm - 05:30 pm | Registrations for e4m NEONS OOH Awards & Hi-Tea |
05:30 pm - 05:45 pm | Introduction to e4m NEONS OOH Awards |
05:45 pm - 06:00 pm | Jury Chair Address |
06:00 pm - 08:00 pm | Felicitation Ceremony |
08:00 pm Onwards | Celebration over Drinks & Dinner |