1. Innovation in OOH
Awards in this group are to be awarded to Agency-Client or OOH Media Owner-Client combinations.
101. Innovative Use of Existing Medium - Metro
Brand that has used the OOH medium in a unique manner or in a manner not seen before in metro cities.
102. Innovative Use of Existing Medium - Non Metro
Brand that has used the OOH medium in a unique manner or in a manner not seen before.
103. Innovative Creation of a New Medium - Metro
Creation of a new OOH medium, which has been never used before in a metro region.
104. Innovative Creation of a New Medium - Non Metro
Creation of a new OOH medium, which has been never used before in a non-metro region.
105. Best/Innovative Brand Fit within Existing Media
Use of OOH as a medium by any brand in its plans, where the brand has been integrated with the medium in the most innovative manner.
2. Use of New Media on an OOH Environment
Awards in this group are to be awarded to Agency-Client or OOH Media Owner-Client combinations.
201. Most Innovative Use of Digital OOH Media - Metro
Brand that has used New Media/Digital OOH medium in a unique manner or in a manner not seen before in metro cities (For example Digital Screens at Restaurants, Offices, Buses, Trains, Railway Stations, Airports, etc.)
202. Most Innovative Use of Digital OOH Media - Non Metro
Brand that has used New Media/Digital OOH medium in a unique manner or in a manner not seen before. (For example Digital Screens at Restaurants, Offices, Buses, Trains, Railway Stations, Airports, etc.)
203. Most Innovative Use of Indoor OOH Media in a Point-of-Purchase Environment
Brand that has used New Media /Digital OOH medium in retail or shopping environment in a unique manner or in a manner not seen before. (For example, Malls, Shops, Auto Showrooms, Chemists, Petrol Pumps, etc.)
204. Most Innovative Use of Moving Media
Brands that have used a moving media in a unique manner or in a manner not seen before. (For example, Trains, Metro Coaches, Buses, Taxis, Auto Rickshaws, Airplanes, Delivery Vans, etc.)
205. Most Innovative Green Initiative
Innovations taking care of environment & society. Media agencies use recycled material, used environmentally friendly materials to create OOH media.
206. Most Effective Use of Technology
Brands that used technologies like AI/VR/AR/Programmatic in their campaigns & activities in a most effective manner.
207. Best OOH Activation
Any activity/execution done in the OOH space for a brand/product promotion and/or advertising.
208. Best Use of Cinema & Theaters
Any activity/execution done at cinema halls, or theaters. This category invites nominations from agencies, brands and media owners.
3. Strategic Planning and Effectiveness in OOH Media
Awards in this group are to be awarded to Agency-Client combinations.
301. Best Outdoor Plan – Strategy - Metro
Your Strategic Outdoor plan in terms of Market Profile, Marketing Objectives, Advertising Objectives, Selection of OOH Media, and Selection of Specific Sites/Units needs to be highlighted in this for metro cities.
302. Best Outdoor Plan - Strategy - Non Metro
Your Strategic Outdoor plan in terms of Market Profile, Marketing Objectives, Advertising Objectives, Selection of OOH Media, and Selection of Specific Sites/Units needs to be highlighted in this.
303. Most Effective Outdoor Plan
This would define how your plan was most effective in terms of reaching its objective, in terms of impact, relevance, and cost-effectiveness. OOH should be the primary medium while computing the overall effectiveness. Also, send at least three digital images in 300 dpi JPEG format of the creative environment.
304. Best Innovation in Media Format
Any innovation of traditional/DOOH media format, like cutouts and extensions added to the media unit; movement of elements for media display, etc. This category is for the media patterns and formats, not for the content or graphics.
4. Creative Awards
Jury will look for most powerful creative ideas that grab consumer attention and deliver the desired message in an impactful and memorable manner. Awards in this group are to be awarded to Creative Agency, OOH Media Agency, Advertiser or OOH Media Owner combinations.
401. Telecom Product & Services
402. Banking, Financial Services & Insurance
403. Entertainment & Media
404. Automobiles
405. FMCG
406. e-Commerce
407. Public Service/Corporate Social Responsibility
408. Travel & Leisure
409. Beverages & Food
410. Retail Advertising
411. Others (like Corporate/Consumer Durables/etc)
412. Healthcare & Pharma
5. Synergy
Awards in this group are to be awarded to agencies.
501. Synergy Award
This award recognises outstanding effort on the part of an agency to take the core creative idea of the Multi-Media campaign and exploit the unique properties of the OOH medium to deliver the idea with creativity, thereby increasing the overall impact of the multi-media campaign through the appropriate use of OOH media.
6. Excellence Awards
To be awarded based on maximum awards accrued in the previous categories. (ENTRIES NOT ALLOWED)