Welcome Address by Dr. Annurag Batra, Chairman & Editor-in-Chief, exchange4media | BW Businessworld

02:30pm - 02:45pm

Panel Discussion: View Session

Building Brand Loyalty with Millennials - They are born in a world of emerging technology. Surfing the internet, navigating through ads and filtering huge amounts of digital content is not a problem to them at all. The panel will discuss various aspects on how they build loyalty among them by different approaches.

- Ankit Paul, Country Lead - Monetization Strategy and Programmatic, Alibaba UC
- Karan Shroff, Head - Brand Marketing, Xiaomi
- Naresh Krishnaswamy, Head - Growth & Marketing, Cure.fit
- Rahul Deorah, VP-Marketing, UrbanClap
- Somasree Bose, Head Marketing (Personal Care), Godrej Consumer Product
- Bharat Rajamani, Partner - Advisory Services, KPMG India
- Session Chair: Ashwin Padmanabhan, Head- Trading & Partnerships, GroupM India

02:45pm - 03:30pm

Brand Session by Atit Mehta, CMO, Byju's- The Learning App on Learning to Build Brand Love with Byju's followed by one-on-one conversation with Akhilesh Sabharwal, Sr Vice President, Fulcro

03:30pm - 03:55pm

Brand Session by Shashwat Sharma, CMO, Bharti Airtel on Airtel Building itself in the Age of Transparency and Relevancy

04:00pm - 04:20pm

Special Address by Sushant Dash, President, India & Middle East, Tata Global Beverages on TATA Tea Keeping Human at the Center - The New Heart of Brand Engagement

04:20pm - 04:40pm

Brand Session by Arvind Chintamani, VP - Marketing, Colgate-Palmolive (India) Ltd on Keeping up with 'India's most trusted brand, Colgate.'

04:40pm - 05:00pm

Brand Session by Naveen Kukreja, CEO & Co-Founder, Paisabazaar.com

05:00pm - 05:20pm

Welcome Address by Annurag Batra, Chairman & Editor-in-Chief, exchange4media | BW Businessworld

06:15pm - 06:25pm

Ashish Sehgal, Chief Growth Officer, Zee Entertainment Enterprises Ltd on How influencer marketing is strengthening brands (esp. TV influencers)

06:25pm - 06:35pm

Top 50 Brands Felicitation Ceremony

06:35pm - 08:00pm