To make sure that the credibility of the list is unmatched, Pitch has made the entire selection process go through a 3 tier process.
This will involve primary & extensive secondary research to cull out and shortlist the top 30 brands in each defined ranking category using the explicit metrics designed for each ranking category for stage 1.
This will involve primary & secondary research to cull out and shortlist the top 10 brands in each defined ranking category using the explicit metrics designed for each ranking category for stage 2.
A panel of jury members comprising of Brand Consultants, Marketing experts and Social Commentators, will judge the shortlisted entries on various parameters including – Idea and Innovation, Consumer Connect, Communication Impact, and Execution and Results. Jury holds the final discretionary power to eliminate / add any brand to the list.
Johnson Controls- Hitachi Air Conditioning India Ltd.
The magnanimous Mr.Gurmeet Singh, Chairman and Managing Director of Johnson Controls- Hitachi Air Conditioning India Ltd., has left no stones unturned in successfully leading the management team and the operations of the company in India.
After completing his MBA in 1988, he has worked for over 28 years with complete dedication in the corporate world. He has been actively involved in various diversified roles including Sales, Marketing, Business Planning and Strategy, proving his expertise in different fields. With initial 15 years of experience in Sales and last 13 years in more exhaustive management roles, Mr. Singh has not just established himself in the industry but has also contributed to the organization with his strategic and creative work. He has devotedly worked for more than 15 years at Hitachi.
Mr. Singh has a rich experience in various industries like FMCG and Consumer Durables (Televisions, Fans, Air Conditioners, Refrigerators and Washing Machines).
Currently, he is the President of Refrigeration and Air Conditioning Manufacturers Association of India(RAMA) and Executive Committee member of Consumer Electronics and Appliance Manufacturers Association (CEAMA). As the President of RAMA, he works closely with various government bodies and contributes in forming effective policies, which help the entire Air Conditioning Industry.
He has been awarded the Merit Award-2016 by JCH-IN and “Man of Appliances” award by CEAMA for his outstanding contribution to the appliance industry. In February 2018, in ‘The Most Enterprising Brands & Leaders of Asia 2018’, an award ceremony held by World Business Review Corporation (WBR Corp), he was recognized and awarded as the “Most Promising Leader of The Year” in Commercial Air Conditioning and Refrigeration category segment.
In addition to this, he has been working dedicatedly with ISHRAE (Indian Society of Heating, Refrigeration and Air-conditioning Engineers) to promote their Student Engagement Program, AQUEST since the last 3 years. He has been successful in creating opportunities for young professionals, making it possible for them to have a close association with the Air Conditioning Industry.
Director - Marketing (Chocolates)
Director - Marketing (Chocolates), Mondelez India
Anil Viswanathan is Director - Marketing (Chocolates), Mondelez India and is responsible for spearheading the chocolates category. His role includes delivering the Strategy and landing the overall innovation & communication agenda on these brands and delivering the P&L for this category, in India.
Anil joined Cadbury India in May 2000 as a management trainee and has spent 18 years in the company across a variety of roles including Sales, Brand & Category marketing, Strategy and New Business Development. His journey in the company has taken him into Regional and Global roles and into different categories including Chocolate and Biscuits. In his last role in India, Anil was managing marketing for Chocolates. Most recently, Anil was part of the Global Chocolate Team driving chocolate innovation based out of Zurich, Switzerland. One of his achievements has been the launch of 5 Star globally, which is now present in 3 continents including markets like Brazil and South Africa.
Anil holds a MBA in Marketing & Finance from IIM, Calcutta and a Bachelor’s degree in Mechanical Engineering from IIT, Madras.
Sr. Vice President
Sr. V P, South Asia
Sr. Vice President, South Asia
Arvind Bhandari holds a 20+ years rich and valuable experience in FMCG industry, across the Sales, Marketing and General Management functions. Having worked with ITC, PepsiCo and Nestlé, he specializes with an in-depth knowledge and understanding of the food industry.
He worked with ITC as Area Sales Manager in UP, Gujarat, West Bengal, Sikkim, Bhutan for three years. Followed up as Account Supervisor in JWT, Delhi handling Pepsi, working on iconic campaigns like Yeh Dil Maange more. Subsequently, he joined Pepsico as Brand Manager Snacks (Lay’s, Cheetos) - contributing to building of Pepsico Food Business in its initial years.
Arvind joined Nestlé as Brand Manager MAGGI and moved up as Marketing Manager in the Food Business, leading the brand with innovations and several very impactful communication campaigns.
He moved to South Africa as Business Head for Foods, building MAGGI Business in Noodles, Seasonings, Sauces, Stew categories for three years.
He returned to India in 2013 and is currently leading the Dairy Business in South Asia Region.
He has also written a book on our current lives INVERTED - a light look at the 10 assumptions that drives our life choices, to pose a contra perspective for a truer life.
Head – Jabong and CMO – Myntra
Gunjan Soni is Head of Jabong and the Chief Marketing Officer at Myntra. In this role, she is responsible for setting the strategic direction for Jabong and leading it to profitability. She also leads marketing for Myntra. She brings with her over twelve years of diverse experience in strategy, operations, and marketing with a passion for advanced big data analytics. In her previous role as Executive Vice President for Strategy and CEO Office, with Star India, she worked on new initiatives in Content, Sports, and Digital. Prior to joining Star India, Gunjan was a Partner at McKinsey and worked across multiple consumer sectors and geographies, including India, UK, Singapore, and Bhutan. She is credited for starting McKinsey’s Scientific Marketing practice for India. Gunjan was also recognized as one of the 50 Most Influential Women in Media, Marketing and Advertising in 2016 by IMPACT, an Exchange4media Group company. ‘The Economic Times – Women Ahead’ listed her in their list of 34 most influential women in Business, for the year 2016. Gunjan is an MBA from XLRI, Jamshedpur and has also worked with Infosys as a software engineer at the beginning of her career.
Irwin Preet Singh Anand
Irwin Preet Singh Anand, COO, OLX
Irwin Preet Singh Anand is the Chief Operating Officer (COO) of OLX India (www.olx.in),
A global Internet company that offers the next generation of free online classifieds in 50 languages and more than 44 countries. Irwin joined OLX in 2012, and has played a founding role in the establishment of OLX India as well as the horizontal online classifieds industry in the country. Under Irwin’s leadership OLX has in a short span of time catapulted to becoming the number one online classifieds player of India and among the most admired brands of the country.
Irwin has diverse management experience spanning more 18 years of which the last 5 years have been with OLX India. As the COO at OLX he has led multi-disciplinary teams across product, technology and marketing, towards business growth goals. He has run several initiatives spanning across mobile marketing, user focused product innovations, driving product-led growth and building monetization strategy in a mobile- first era.
Irwin holds a master’s degree in business administration from XLRI, Jamshedpur, India
Kapil Dev Pillai
Kapil Dev Pillai
Head - Brand & Marketing
Head - Brand & Marketing, Fabindia
Karan Kumar is a Brand and Marketing Strategist who partners with customers and audiences to drive market standing and equity of brands that he leads. After spending more than a decade and half working on CPG brands across categories and industries, Karan knows how intelligent story-telling successfully drives brand conversions – from their launch to adoption.
Several of Karan’s brands have attained serious leadership positions. His various works across conventional and digital media ecosystems have landed him much coverage across various marketing industry platforms. He is often called up on to share his views on the Future of Marketing, devising successful Omni-channel strategies, managing Customer Relationship and Engagement and how Social and Digital media could be exploded to connect brands with custom audiences.
In addition to his extensive Brand and Marketing experience, Karan is also authored an internationally award winning research paper on Depiction of Women in Contemporary Advertising. He one of the founding members of the India chapter of The Marketing Society and a longtime member of the World Association of Opinion and Market Research (formerly the European Society for Opinion and Market Research or ESOMAR). Karan currently heads Brand and Marketing at one of India’s largest Apparel and Lifestyle brands. He is based out of Delhi.
CMO, KFC India
CMO, Raymonds Lifestyle Business
Over 16 years of experience across sectors like Utility, Automation, Personal Care, White Goods and Fashion. Have handled roles ranging across Technology, Sales and Marketing having worked in Infosys, Unilever and Raymond. Currently the Chief Marketing Officer at Raymond responsible for the brand strategy & transformation. Love to read especially history & war; like travelling & experiencing new places, food & culture particularly road trips.
CMO, COMIO India
With over 20 years of experience in sales and marketing, Sumit is a tenured marketer with a profound understanding of the Indian market.
He plays a pivotal role in continuing to grow the department by making it one of the key drivers for the company. Sumit has a positive bias towards initiatives that catalyse business growth & strengthen customer loyalty.
An alumnus of IMT Ghaziabad, Sumit’s prior assignments have been with JWT, ITC Ltd., Bharti Teletech, Max Life, and Intex Technologies. During this period, he has built many brands and led multiple marketing initiatives aimed at delivering meaningful brand and business outcomes.
COMIO smartphones entered the Indian market in May 2017.Building on the legacy of its manufacturer-Topwise Communication, COMIO smartphones have been designed keeping the Indian consumer in mind. Headquartered in New Delhi, the brand caters to the mid-level segment which is the fastest growing in India through a range of innovative, technologically advanced and user friendly products. The brand launched its first smartphone in China in 2015. For more information - http://www.comio.in/
As Quikr’s CMO, Vineet is responsible for marketing strategy and plans across areas including brand building, performance marketing, partnership and alliances. He brings more than more than 19+ years of experience in marketing and business strategy across diverse industries such as telecommunication, FMCG, banking and management consulting and has helped scale several operations from start up to maturity in some of the world’s leading organizations such as Nokia, Nestle, Accenture, Cadburys and HSBC. Prior to joining Quikr, Vineet headed Nokia’s programs and planning portfolio where he led large scale launches of some of the most used mobile devices in India. He also founded the Nokia Money start up team and drove its growth from conception to market roll out
Vineet has earned his Bachelor of Technology (BTech) in Chemical Engineering from IIT, Delhi and is a graduate from IIM Calcutta
CMO, Pidilite Industries
Vivek joined Pidilite Industries Ltd. in Jan, 2015 Chief Marketing Officer across all businesses. Here, he is responsible for marketing planning, implementation and brand development for all divisions and corporate brand, innovation, building marketing capabilities and capacities via new processes & systems and marketing talent development across the organization.
Prior to Pidilite, Vivek was Vice President Indian sub-continent at Philips India Ltd. as Chief Marketing Officer & Head – Govt. Affairs. He built ‘ONE PHILIPS’ marketing planning and implementation for the three Philip’s businesses viz. Consumer Lifestyle, Lighting and Healthcare. Vivek also led the engagement of company and businesses with various Govt., regulatory and industry bodies and enabled B2G sales. The combined role spread across B2C, B2B and B2G with a sharp focus on accelerating business growth.
Before Philips, Vivek was with MIRC Electronics Ltd. (ONIDA) as Vice President, Marketing, Sales and Service. At MIRC, he spearheaded the re-launch of the ONIDA brand across product categories.
An industry veteran with over 25 years of experience, he has held senior leadership positions across Ogilvy Advertising and Cadbury Kraft (now Mondelez). At Ogilvy, Vivek led the Hindustan Unilever (HUL) business nationally across functions and geographies. Vivek carries a unique blend of business and brand development experience across FMCG, Healthcare, Lighting and Consumer Durables encompassing B2C, B2B and B2G.
He is sought for his views on brand and marketing dynamics for ‘The Economic Times’, ‘The Times of India’, ‘BusinessWorld’, ‘Forbes’, ‘Pitch’ and ‘The Strategist - Business Standard’.
Vivek is a member of CII National Committee of Marketing and was active in industry forums like FICCI, CII and Assocham. He also guest lectures at premier B schools.
Vivek holds a Post Graduate Diploma in Management from Indian Institute of Management (IIM), Bangalore and Bachelor of Technology from Indian School of Mines (now IIT, Dhanbad).
Yadvinder Singh Guleria
Yadvinder Singh Guleria
Sr Vice President, Sales & Marketing
Yadvinder Singh Guleria
Sr Vice President, Sales & Marketing, Honda Motorcycle & Scooter India Pvt. Ltd.
Mr. Yadvinder Singh Guleria, one of the core founding members, is currently at the helm of navigating the sales and marketing operations. With his challenging spirit, ability to inspire colleagues and intuitive understanding of market dynamics; Mr. Guleria has mined opportunities in uncertain times and led Honda to become the 2nd largest two-wheeler Company in India by far. From strategizing long term business game-plan to scripting Honda’s rural foray; Mr. Guleria spearheads a young team that has since innovated and redefined the realms of possibilities in the Indian 2Wheeler industry. Mr. Guleria oversaw the creation of differentiated brand journey of Honda Wing mark identity in the 2Wheeler industry and his suave marketer instinct has led Honda to numerous accolades for the brand as well as products. An excellent motivator and an articulate communicator with a great sense of humor, Mr. Guleria is a regular speaker at key industry panels. He has been honored with the ‘Marketer of the Year’ for two consecutive years, in the 2Wheelers category at the Colors IAA Leadership Awards.
This identifies brands that take the ownership of doing well for the society. This can manifest through a great public awareness campaign, supporting a cause, raising money etc. We are definitely looking at brands who have been doing the same over the last year and was not a one-off publicity stunt. The top brands here should have ideally gained a lot of traction with the issue that they raised / supported.
These are classic and timeless brands that we have seen over the last few decades. The eligibility here is at least 25 years. This category will look at brands that have managed to adapt itself based on changing market trends and continue to be successful today. Should ideally have had some form of brand revamp in the last year.
These are the brands which made a resounding entry into the market. This includes completely new brands as well as strong brand extensions in a completely new category. The brand should have had launched in the last year – and have had shown its impact in the market through various means – advertising, positive word of mouth etc.
These are brands that have challenged the conventional thinking in the market, and they did this not by merely replicating a previous business model but by completely redesigning the market based on customer insight. These are brands that were not afraid to step out of the mould of their industry.
These are technology driven brands. It might be a technology product (like an app) or a technology enabled product. It is important that technology is integral to the brand functioning and creates a core competency. It is not necessary that the company sells a technology product. It is possible that it is using off – the – shelf technology (like online advertising) – but if the same is being used in a completely unique way and is enabling the company to reap success – the same would also be considered.
This identifies brands that have made a comeback in the market. While this need not look typically at rags to riches stories, there does need to be an element of a brand losing its market space and managing to recover the same through concerted efforts. This can also include brands that were in the spotlight for some wrong reasons eg poor customer feedback; but managed to win back customers.
This will look at brands that have managed to establish connect with people. The approach might be different (for example a master connector might be a FMCG company OR a person) but the effort is directed at being a people – brand. Over the last year – these master connectors would have their own legion of followers. For this category, scale is definitely very important. A niche product that managed to have a cult following might not have the scope to be awarded a high rank here.
These are brands that have spread their roots worldwide. It is important here that the brand should have had organic growth eg expansion of Indian brands into foreign markets. While acquisition of foreign brands can also be considered, typically that will receive less weight.
These are brands that are aimed at the masses. This need not be looked at merely from a rural viewpoint – but as an approach towards the masses (eg sub-urban). It is crucial here that these brands have huge volumes; and more importantly are developing the category, and not merely being a cheap inferior alternative to the leader in the market. The product positioning should genuinely be value for money and not compromising on any front.
The category honors and celebrates the most effective way to communicate gender sensitivity/equitable nature by a brand or modification of behavior by raising awareness of gender equality concerns. The brands who have made a remarkable contribution to championing gender balance and equality of opportunity.
Runa Sinha: National Business Head | +91 9810497903 | email@example.com
Ashish Kudalkar: Regional Manager - Sales & BD (West) | +91 9820541742 | firstname.lastname@example.org
Sneha Walke: Vice President - Special Projects | +919845541143 | email@example.com