19th July 2018
Gurugram

Pitch brings to you the 8th edition of e4m Pitch Top 50 Brands, an annual property of Pitch, from the exchange4media Group with an objective to unveil the top 5 brands in 10 categories. The list is a means to acknowledge the impactful, efficient and commendable marketing practices being upheld by brands in various categories. The process aims to identify the best approaches with respect to idea and innovation, consumer connect, communication impact, execution and results

TWITTER FEED

THEME
Building a Brand that Drives Passion

THEME

Building a Brand That Drives Passion

Building brand advocacy is what marketers desire. The key however, is finding and nurturing customers that are so passionate about your brand that they become your brand’s strongest and most vocal advocates.

The Pitch Top 50 Brands 2018 will bring together brand custodians who will share the scope and discuss the challenges in creating brand advocacy.

LIVE WEBCAST

SPEAKERS


JURY CHAIR ADDRESS

Gurmeet Singh

Chairman & Managing Director

Speaker Session

Sunayan Mitra

Vice President & Business Head for Beverages business

Speaker Session

Shubhodip Pal

Chief Marketing and Commercial officer

Speaker Session

Shantiswarup Panda

CMO

Speaker Session

Silvia Tallon

Sr Marketing Director

In conversation with

Mehraj Dube

Vice President
ZEE Media Corporation Limited

Panelists


Ashwin Padmanabhan

Read More

SESSION CHAIR
Ashwin Padmanabhan
Head - Trading & Partnerships
GroupM

Anupam Bokey

Read More

Anupam Bokey
VP Marketing, FMCG Business

Anurita Chopra

Read More

Anurita Chopra
Area Marketing Lead- Oral Healthcare

Mayank P Shah

Read More

Mayank P Shah
Category Head - Biscuits

Puneet Das

Read More

Puneet Das
Head Marketing - Tea (India)

Sandeep Shukla

Read More

Sandeep Shukla
Head of Marketing & Communications

Soumya Mohanty

Read More

Soumya Mohanty
Managing Director – North & East and Chief Client Officer

Sudhanshu Nagpal

Read More

Sudhanshu Nagpal
Category Head - Biscuits

AGENDA

Theme: Building a Brand That Drives Passion
3:30pm - 4:30pm Registration for Pitch Top 50 Brands 2018
4:30pm - 4:45pm Welcome Address by Annurag Batra, Chairman & Editor-in-Chief, exchange4media | BW Businessworld
4:45pm - 5:30pm

Panel Discussion: What Brand Advocacy Looks Like - Generating Passion
Anurita Chopra, Area Marketing Lead - Oral Care, GSK Consumer Healthcare India
Anupam Bokey, VP Marketing (CMO)-FMCG Business, RP - Sanjiv Goenka Group
Mayank P Shah, Category Head - Biscuits, Parle Products Pvt Ltd
Puneet Das, Head Marketing, Tata Global Beverages
Sudhanshu Nagpal, Category Head - Biscuits, Mondelez India
Sandeep Shukla, Head Marketing & Communications, Jaquar Group
Soumya Mohanty, Managing Director - North & East and Chief Client Officer, Kantar IMRB
Session Chair: Ashwin Padmanabhan, Head Trading & Partnerships - GroupM

5:30pm - 5:40pm One on One Conversation with Mehraj Dube, Vice President, ZEE Media Corporation Limited on the 'New League of National Channels'
5:45pm - 6:00pm Speaker Session: 'The Art of Brewing a Brand' by Sunayan Mitra, VP Marketing & Business Head - Beverages, Nestle India
6:05pm - 6:20pm Speaker Session - 'The Secret of Generating Passion in your Customers' by Silvia Tallon, Sr Marketing Director, Reebok
6:20pm - 6:35pm Speaker Session - 'Building Brands by Connecting People to their Passions' by Shubhodip Pal, Chief Marketing & Commercial Officer, Micromax
6:40pm - 7:00pm Speaker Session - 'Being a Gentleman never goes out of fashion – The Raymond Story' by Shantiswarup Panda, Chief Marketing Officer, Raymond Lifestyles Business
7:00pm - 7:10pm &TV Fire Side Chat Round
7:10pm - 7:30pm Networking Tea Break & Registration for Pitch Top 50 Brands 2018 Awards
7:30pm - 7:45pm Welcome Address by Annurag Batra, Chairman & Editor-in-Chief, exchange4media | BW Businessworld
7:45pm - 8:00pm Jury Chair Address by Gurmeet Singh, Chairman & Managing Director, Johnson Controls- Hitachi Air Conditioning India Ltd
8:00pm - 9:30pm Top 50 Brands Felicitation Ceremony
9:30pm onwards Networking Cocktail & Dinner

RESEARCH METHODOLOGY

To make sure that the credibility of the list is unmatched, Pitch has made the entire selection process go through a 3 tier process.

Stage 1

This will involve primary & extensive secondary research to cull out and shortlist the top 30 brands in each defined ranking category using the explicit metrics designed for each ranking category for stage 1.

Stage 2

This will involve primary & secondary research to cull out and shortlist the top 10 brands in each defined ranking category using the explicit metrics designed for each ranking category for stage 2.

Stage 3

A panel of jury members comprising of Brand Consultants, Marketing experts and Social Commentators, will judge the shortlisted entries on various parameters including – Idea and Innovation, Consumer Connect, Communication Impact, and Execution and Results. Jury holds the final discretionary power to eliminate / add any brand to the list.

JURY CHAIR


Gurmeet Singh

Chairman & Managing Director

JURY MEMBERS

Ali Hussein

Read More

Ali Hussein
COO

Ankur Kumar

Read More

Ankur Kumar
Marketing Head – Home Care

Anupam Bokey

Read More

Anupam Bokey
VP Marketing, FMCG Business

Anil Viswanathan

Read More

Anil Viswanathan
Director - Marketing (Chocolates)

Arvind Bhandari
Sr. Vice President
South Asia

Read More

Arvind Bhandari
Sr. V P, South Asia

Dr Bhaskar Das

Read More

Dr Bhaskar Das
Executive President

Irwin Preet
Singh Anand

Read More

Irwin Preet Singh Anand
COO

Jishnu Sen

Read More

Jishnu Sen
CMO

Karan Kumar

Read More

Karan Kumar
Head - Brand & Marketing

Rajeev Raja

Read More

Rajeev Raja
Founder

Shantiswarup Panda

Read More

Shantiswarup Panda
CMO

Sumit Sehgal

Read More

Sumit Sehgal
CMO

Vineet Sehgal

Read More

Vineet Sehgal
CMO

Vivek Sharma

Read More

Vivek Sharma
CMO

CATEGORIES

This identifies brands that take the ownership of doing well for the society. This can manifest through a great public awareness campaign, supporting a cause, raising money etc. We are definitely looking at brands who have been doing the same over the last year and was not a one-off publicity stunt. The top brands here should have ideally gained a lot of traction with the issue that they raised / supported.

Metrics:

  • Need to determine if projects launched or work in progress.
  • Key information on scale, Impact & consistency should be mentioned.

These are classic and timeless brands that we have seen over the last few decades. The eligibility here is at least 25 years. This category will look at brands that have managed to adapt itself based on changing market trends and continue to be successful today. Should ideally have had some form of brand revamp in the last year.

Metrics:

  • Need to be contemporary.
  • Key information must have continued consistent performance numbers.

These are the brands which made a resounding entry into the market. This includes completely new brands as well as strong brand extensions in a completely new category. The brand should have had launched in the last year – and have had shown its impact in the market through various means – advertising, positive word of mouth etc.

Metrics:

  • Output should be part of criteria.
  • Key information must have data points from listed sources to determine outcome of business

These are brands that have challenged the conventional thinking in the market, and they did this not by merely replicating a previous business model but by completely redesigning the market based on customer insight. These are brands that were not afraid to step out of the mould of their industry.

Metrics:

  • Ability to identify gap in the market.
  • Ability to be mobile and nimble; cutting middleman if required.

These are technology driven brands. It might be a technology product (like an app) or a technology enabled product. It is important that technology is integral to the brand functioning and creates a core competency. It is not necessary that the company sells a technology product. It is possible that it is using off – the – shelf technology (like online advertising) – but if the same is being used in a completely unique way and is enabling the company to reap success – the same would also be considered.

Metrics:

  • Should only have brands that are technology driven. Or those that have a significant focus on technology as opposed to both previous years & other traditional media in current year.

This identifies brands that have made a comeback in the market. While this need not look typically at rags to riches stories, there does need to be an element of a brand losing its market space and managing to recover the same through concerted efforts. This can also include brands that were in the spotlight for some wrong reasons eg poor customer feedback; but managed to win back customers.

Metrics:

  • Issues either business or marketing/PR need to be highlighted.
  • Key information must share clear before and after output to determine comeback

This will look at brands that have managed to establish connect with people. The approach might be different (for example a master connector might be a FMCG company OR a person) but the effort is directed at being a people – brand. Over the last year – these master connectors would have their own legion of followers. For this category, scale is definitely very important. A niche product that managed to have a cult following might not have the scope to be awarded a high rank here.

Metrics:

  • People's brand. Key information must share scale & numbers..

These are brands that have spread their roots worldwide. It is important here that the brand should have had organic growth eg expansion of Indian brands into foreign markets. While acquisition of foreign brands can also be considered, typically that will receive less weight.

Metrics:

  • Consistency in performance across geographies, localizing the product/service and expansion in the last year.
  • Key information must have data points on output, performance and scale.

These are brands that are aimed at the masses. This need not be looked at merely from a rural viewpoint – but as an approach towards the masses (eg sub-urban). It is crucial here that these brands have huge volumes; and more importantly are developing the category, and not merely being a cheap inferior alternative to the leader in the market. The product positioning should genuinely be value for money and not compromising on any front.

Metrics:

  • Key information must specifically reflect masses

The category honors and celebrates the most effective way to communicate gender sensitivity/equitable nature by a brand or modification of behavior by raising awareness of gender equality concerns. The brands who have made a remarkable contribution to championing gender balance and equality of opportunity.

WINNERS LIST

AMBUJA CEMENT
EDELWEISS FINANCIAL SERVICES LTD
HINDUSTAN UNILEVER
HDFC BANK
HCL CONCERTS
HINDALCO
RELIANCE INDUSTRIES
AMUL
CADBURY DAIRYMILK
MARUTI
MAGGI
FEVICOL
RAYMOND
TIMES OF INDIA
TITAN
JEEP COMPASS
STAR BHARAT
TATA NEXON
HOTSTAR
MYNTRA
NESTAWAY
RELIANCE JIO
RAYMOND
AXIS BANK
AMAZON
OLA
RELIANCE JIO
ASIAN PAINTS
MARUTI SUZUKI
PATANJALI
PAYTM
SAMSUNG MOBILES
APOLLO TYRES
BAJAJ AUTO
HERO MOTOCORP
MARICO
ROYAL ENFIELD
TCS
AASHIRVAAD
BIG BAZAAR
HERO MOTOCORP
PAYTM
FEVI KWIK
RELIANCE JIO
TATA SALT
BAJAJ AUTO
PREGA NEWS
PROCTER & GAMBLE
REEBOK
TATA TEA

TOP 200 SHORTLIST

ADITYA BIRLA GROUP
AMBUJA CEMENT
AMWAY
AXIS BANK
CAF INDIA
​EDELWEISS BUSINESS SERVICES LIMITED
GSK CONSUMER HEALTHCARE
HP
HCL CONCERTS
HDFC
HINDALCO
HUL
J&K TOURISM
LOKMAT
MIRINDA
PIZZA HUT INDIA
RELIANCE JIO
SIGNATURE MASTERCLASS
STAYFREE
TATA CHEMICALS
VOLVO
WHISPER
WRIGLEY'S
AASHIRVAAD
BIG BAZAAR
BRITANNIA
BADSHAH MASALA
BINGO!
BOOST
COLGATE
DETTOL
DOVE
FAIR AND LOVELY CREAM
FEVIKWIK GEL
HARPIC
HERO MOTOCORP
HONDA MOTORCYCLE & SCOOTER INDIA
INDIA GATE
INTEX
KURKURE
MICROMAX
MOTOROLA
ODOMOS
PAMPERS
PEPSICO
PAYTM
PIDILITE
RIN
RELIANCE JIO
RELIANCE RETAIL
SAVLON
SBI GENERAL INSURANCE
TATA SALT
AMUL
BROOKE BOND
BAJAJ AUTO
CADBURY DAIRYMILK
CEAT
DABUR
EUREKA FORBES
GILLETTE
GHARI DETERGENT
HIMALAYA
MAGGI
MARUTI
Motilal Oswal Financial Services Limited
FEVICOL
RAYMOND
TAJ MAHAL PALACE
TIMES OF INDIA
THE HINDU
TITAN
VIP
VOLTAS
VATIKA
ZEE ENTERTAINMENT ENTERPRISES
APOLLO TYRES
BAJAJ AUTO
CEAT
CIPLA
CLUB MAHINDRA
DABUR
D'DÉCOR
DUKES CONFECTIONERY
GODREJ
HIMALAYA
HERO MOTOCORP
JAQUAR
KALYAN JEWELLERS
MARICO
ROYAL ENFIELD
TCS
ACCENTURE
AJIO
AIRTEL
AMAZON
ASPIRE SYSTEMS
AXIS BANK
AXIS MUTUAL FUNDS
BYJU'S
DBS BANKING
DELL
DIAGEO
IBM
IDEA CELLULAR
INDIA TODAY
KOOVS
KOTAK
MARUTI SUZUKI
MAX LIFE INSURANCE
MEDIKABAZAAR
NDTV 24X7
NIVEA
OLA
OLX
REEBOK
RELIANCE JIO
SONY ENTERTAINMENT TELEVISION
STANDARD CHARTERED
UTI MUTUAL FUND
VIACOM 18
WHITE LABEL AGENCY
ASIAN PAINTS
ARIEL
BACARDI
BAGPIPER CLUB SODA
BMW
CASTROL
FORD
HDFC MUTUAL FUND
HP
HIDESIGN
JINDAL PANTHER
LINKEDIN
MAGNUM
MONDELEZ
MANYAVAR
MARUTI SUZUKI
MAKE MY TRIP
MP TOURISM
NESCAFE CLASSIC
NETFLIX
NICOTEX
NIHAR SHANTI AMLA
NIKE
NIVEA
NUTRALITE
PAYTM
PATANJALI
PVR
RAJASTHAN TOURISM
REEBOK
ROYAL ENFIELD
ROYAL STAG
SAMSUNG MOBILES
STAR India
TATA SKY
TCNS CLOTHING
VIP
VODAFONE
VOLKSWAGEN
YUM RESTAURANTS
FINWAY CAPITAL
JEEP
STAR BHARAT
TATA NEXON
ASIAN PAINTS
BRAND FACTORY
DMART
EXIDE INDUSTRIES
ENAMOR
HEALTHIFYME
HOTSTAR
MEDIKABAZAAR
MYNTRA
NESTAWAY
POLICYBAAZAR
RAYMOND
RELIANCE JIO
ROYAL ENFIELD
SHEMAROO
SONATA ACT
SUZUKI MOTOR
TATA HEXA YODHA
TATA XENON
TATA TIAGO
UBER
BTVi
NESTLE
TATA SKY
JINDAL PANTHER TMT REBARDS
BAJAJ AUTO
DAINIK BHASKAR
ICICI LOMBARD
P&G
PREGA NEWS
REEBOK
STAR INDIA
TATA TEA
TITAN COMPANY INDIA
VIVO

TOP 100 SHORTLIST

AMBUJA CEMENT
AXIS BANK
CAF INDIA
​EDELWEISS BUSINESS SERVICES LIMITED
HCL CONCERTS
HDFC BANK
HINDALCO
HUL
RELIANCE INDUSTRIES
TATA CHEMICALS
AMUL
BROOKE BOND
Cadbury Dairymilk
DABUR
EUREKA FORBES
GHARI DETERGENT
MAGGI
MARUTI
Motilal Oswal Financial Services Limited
FEVICOL
RAYMOND
TIMES OF INDIA
TAJ MAHAL PALACE
THE HINDU
TITAN
VIP
VOLTAS
ZEE ENTERTAINMENT ENTERPRISES
FINWAY CAPITAL
JEEP COMPASS
STAR BHARAT
TATA NEXON
EXIDE INDUSTRIES
HEALTHIFYME
HOTSTAR
MEDIKABAZAAR
MYNTRA
NESTAWAY
RAYMOND
RELIANCE JIO
SHEMAROO ENTERTAINMENT
UBER
AIRTEL
AMAZON
ASPIRE SYSTEMS
AXIS BANK
DBS BANKING
​INDIA TODAY
KOTAK MAHINDRA BANK
MARUTI SUZUKI
MAX LIFE INSURANCE
MEDIKABAZAAR
OLA
OLX
RELIANCE JIO
SONY ENTERTAINMENT TELEVISION
BTVi
NESTLE
TATA SKY
JINDAL STEEL & POWER
ASIAN PAINTS
HP
MANYAVAR
MARUTI SUZUKI
MP TOURISM
PAYTM
PATANJALI
PVR
RAJASTHAN TOURISM
ROYAL STAG
SAMSUNG MOBILES
STAR India
TATA SKY
TCNS CLOTHING
VIP
APOLLO TYRES
BAJAJ AUTO
CLUB MAHINDRA
D'DÉCOR
DUKES CONFECTIONERY
HERO MOTOCORP
KALYAN JEWELLERS
MARICO
ROYAL ENFIELD
TCS
AASHIRVAAD
BIG BAZAAR
BRITANNIA
Fevi kwik
HERO MOTOCORP
HONDA MOTORCYCLE & SCOOTER INDIA
INTEX
PAYTM
RELIANCE JIO
RELIANCE RETAIL
SBI GENERAL INSURANCE
TATA SALT
BAJAJ AUTO
P&G
PREGA NEWS
REEBOK
TATA TEA

PARTNERS


partner

VENUE


The Leela Ambience
8, NH148A, Ambience Island, Nathupur, Sector 24, Gurugram, Haryana 122002

CONTACT US

For more Information, Please Contact:

Sonia Mehndiratta +91 98999 66264 | sonia@exchange4media.com
Priyanka Singh +91-9810839486 | priyanka.singh@exchange4media.com

For Partnerships, Please Contact:

Runa Sinha: National Business Head | +91 9810497903 | runa.sinha@exchange4media.com
Ashish Kudalkar: Regional Manager - Sales & BD (West) | +91 9820541742 | ashish.kudalkar@exchange4media.com
Sneha Walke: Vice President - Special Projects | +919845541143 | sneha@exchange4media.com