Bishwajeet Samal wins in ‘Tech Forward CMO Award’ category at Laqshya Pitch Best CMO Awards 2026

Bishwajeet Samal is the Head of Marketing & PR at Volkswagen India

Bishwajeet Samal, Head of Marketing & PR at Volkswagen India, won in ‘Tech Forward CMO Award’ category at Laqshya Pitch Best CMO Awards 2026.

Bishwajeet brings over two decades of experience in building powerful brand narratives and driving integrated strategies in evolving marketing ecosystems. At Volkswagen India, he has championed technology-forward thinking, leveraging digital innovation, data, and modern media platforms to strengthen the brand’s premium positioning and connect with new-age consumers. Known for blending strategic storytelling with tech-enabled engagement, he continues to drive impactful campaigns in one of the most competitive automotive markets. Beyond work, he enjoys travelling, playing tennis, writing, and staying curious—often learning about Gen-Z through conversations with his son.

Laqshya Pitch Best CMO Awards 2026 was held on March 12 in Mumbai in the presence of industry leaders and experts from the advertising, marketing and media world. The awards night celebrated the achievements of marketing leaders who have played a key role in shaping impactful campaigns and brand strategies over the past year.

These awards honour the trailblazers of marketing, celebrating their creativity and game-changing strategies that make them stand out from the rest. The winners of the Laqshya Pitch Best CMO Awards 2026 will be awarded across 10 different categories for their path-breaking work throughout 2025