Pitch CMO Awards 2026: Shantiswarup Panda honoured in 'The CMO Customer Experience Award' category

Shantiswarup Panda is the Head of Marketing & Visual Merchandizing at Novel Jewels (Aditya Birla Group)

Shantiswarup Panda, Head of Marketing & Visual Merchandizing at Novel Jewels (Aditya Birla Group), won in ‘The CMO Customer Experience Award’ category at Laqshya Pitch Best CMO Awards 2026.

Shantiswarup is a transformative business leader with experience across FMCG, Durables, Fashion and Luxury at Unilever, Raymond and Aditya Birla Group. He has revitalised iconic brands like Raymond, led challenger brands such as Pepsodent, and launched new ventures including Style Up, Marigold Lane and most recently Indriya, Aditya Birla Jewellery. Built from the ground up, Indriya has redefined digital-first retail through immersive consumer experiences and award-winning marketing. Passionate about teaching, and an avid traveller, runner and history enthusiast, Shantiswarup brings deep consumer insight, strategic vision and innovation to building impactful, future-ready brands.

Laqshya Pitch Best CMO Awards 2026 was held on March 12 in Mumbai in the presence of industry leaders and experts from the advertising, marketing and media world. The awards night celebrated the achievements of marketing leaders who have played a key role in shaping impactful campaigns and brand strategies over the past year.

These awards honour the trailblazers of marketing, celebrating their creativity and game-changing strategies that make them stand out from the rest. The winners of the Laqshya Pitch Best CMO Awards 2026 will be awarded across 10 different categories for their path-breaking work throughout 2025