Pooja Asar named winner in 'The CMO Innovation Award' category at Laqshya Pitch Best CMO Awards 2026

Pooja Asar is the Head of Marketing ev at Tata Motors Limited

Pooja Asar, Head of Marketing ev at Tata Motors Limited, won in ‘The CMO Innovation Award’ category at Laqshya Pitch Best CMO Awards 2026.

Pooja is a seasoned brand strategist bringing bold, innovative thinking to India’s automotive landscape. At Tata Motors, she has led transformative campaigns across electric and passenger vehicles, blending powerful storytelling with new-age consumer engagement and integrated marketing ecosystems. With deep experience across automotive, FMCG, and digital sectors, she is known for sharp consumer insight and strategic brand building. Her work is accelerating EV adoption while creating culturally relevant campaigns that deliver strong business impact and reinforce brand leadership in a rapidly evolving mobility market.

Laqshya Pitch Best CMO Awards 2026 was held on March 12 in Mumbai in the presence of industry leaders and experts from the advertising, marketing and media world. The awards night celebrated the achievements of marketing leaders who have played a key role in shaping impactful campaigns and brand strategies over the past year.

These awards honour the trailblazers of marketing, celebrating their creativity and game-changing strategies that make them stand out from the rest. The winners of the Laqshya Pitch Best CMO Awards 2026 will be awarded across 10 different categories for their path-breaking work throughout 2025