Agenda

Theme-Building Brand Trust: The Ultimate Currency
FRIDAY, MARCH 25, 2022
2: 00  p.m. – 2: 15 p.m. Welcome Address Dr. Annurag Batra, Chairman and Editor-in-Chief, BW Businessworld and exchange4media
2:15 p.m. – 2:45 p.m. Keynote Address
Topic: “The Cadbury Dairy Milk Journey - Building one of India’s Most Trusted Brands”
Deepak Iyer, President – India, Mondelez Foods
2:45 p.m. – 3:05 p.m. Special Address:
Topic:
Strengthening Brand Love
Angelo George, CEO, Bisleri International
3:05 p.m. - 4:00 p.m.  Panel Discussion :
Creating Brand Trust In The Digital Age
Ankit Desai , Marketing Director, Hershey India
Atit Mehta, Head of Marketing, BYJU’S
Mohua Das Gupta, Head - Brand Marketing, Tata CLiQ Luxury
Ruchika Gupta, CMO, Luminous Power Technologies
Saloni Shah, General Manager – Media & Digital, L’Oreal India
Shaun Nanjappa, Head of Advertising Sales, South Asia, Discovery, Inc
Session Chair: Esha Nagar, Managing Director, Nepa India
4: 00 p.m. – 4:30 p.m. Speaker Session
Data Moves The Needle From Mass Advertising To Mass Personalisation

Dippak Khurana, Co-founder & CEO, Vserv

Session Chair: Ruhail Amin, Senior Editor, exchange4media Group

4:30 p.m. – 5:20 p.m. Panel Discussion:
Winning Brand Trust in an Omni- First World
Deepa Krishnan,  Director – Marketing, Category, Loyalty and Digital, Tata Starbucks
Mohit Rathi, AVP - Growth and Marketing, Porter
Sridhar Hariharasubramanian, Senior Director, Digital Experience Solutions, Salesforce India
Somasree Bose Awasthi, CMO, Godrej Consumer Products Limited
Vipin Nair, CMO, Malabar Gold & Diamonds
Session Chair: Vivek Bhargava, Co-founder, ProfitWheel
5:20 p.m. – 5:45 p.m. Speaker Session
The ‘Fresh Way’ To Creating An Online Meat & Fish Store
Shahnawaz (Shan) Kadavil , Co- founder, Freshtohome.com
5:45 p.m.– 6:35 p.m. Panel Discussion
Topic: Building salience for EMI service for online purchases
Aishvarya Murali, Head of Marketing, ZestMoney
Elizabeth Venkataraman, Joint President, Marketing & Alliances, Kotak Mahindra Bank
Vivek Kumar Sinha, Chief Marketing Officer, Home Credit India
Aravind Tambad, Vice President - Growth & Marketing, Uni cards
Session Chair: Nitin Mathur, Co-Founder,  91mobiles
6:35 p.m. – 7:00 p.m. Keynote Address
Topic :  Blue Star: Built On Trust
B Thiagarajan, Managing Director, Blue Star
Session Chair: Dr. Annurag Batra, Chairman and Editor-in-Chief, BW Businessworld and exchange4media
7:00 p.m. - 7:05 p.m. Vote Of Thanks