Brand love is one of the most powerful marketing strategies marketers use for growth during an economic downturn. That involves positioning a brand as a product that consumers don’t just want, but one that they emotionally connect with.
In normal times, brand love brings about price premium, brand loyalty, and brand advocacy. During a crisis, when every rupee counts, it means the difference between a consumer spending with you, and going elsewhere.
At the Pitch CMO Summit marketers from across verticals look at brand love is the perfect remedy against the pandemic consequences.
Simran Sabherwal | email@example.com | +91 9920910690