Brand purpose is the reason for a company's existence as it has the power to establish an emotional connection with its customers, leading to increased brand loyalty, advocacy, and profitability. While price, product, and customer experience are key attributes in consumer consideration, a well-defined purpose can be the critical differentiator while making the final purchase decision. With the rapid advancement of technology, digitization has become essential for businesses to stay competitive in today's digital age. It has become crucial for companies to seamlessly assimilate and blend in their brand purpose with evolving technology, particularly in their 360-degree marketing initiatives. At the Pitch CMO Summit 2023 – Delhi Edition, we look at how brands are ‘Reimagining Purpose In A Tech-enabled world’.