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Agenda
| Time | Duration | Session | Speaker |
| 3:00 p.m. to 3:05 p.m. | 5 mins | Welcome address | Nawal Ahuja, Co-Founder, Exchange4media |
| 3:10 p.m. to 3:40 p.m. | 30 mins | Pitch Madison Advertising Report 2022 – Highlights | Sam Balsara, Chairman, Madison World |
| 3:40 p.m. to 3:45 p.m. | 5 mins | Release of Pitch Madison Advertising Report 2022 | Chief Guest and Others |
| 3:45 p.m. to 4:15 p.m. | 30 mins | The New Marketing Play Book | Sudhir Sitapati, Managing Director and CEO · Godrej Consumer Products Limited |
| 4:15 p.m. to 4:45 p.m. | 30 mins | Implications of the changing structure of the media industry | Jyoti Deshpande, CEO, Viacom18 |
| 4:45. p.m. to 5:15 p.m. | 30 mins | New Perspectives in Media Planning | Nagaraj Krishnamurthy, Chief Strategy & Analytics Officer, Madison Media |
| 5:15 p.m. to 5.45 p.m. | 30 mins | Does the Stock market reward Brands who sacrifice Brand Building for short term profits? |
Moderator Vikram Sakhuja, Partner and group CEO Madison Media and OOH B Thiagarajan, Managing Director Blue Star Ltd Arnab Banerjee, COO, Ceat Ltd Mahalakshmi Narayanaswamy, Editor - Moneycontrol |
| 5:45 p.m.to 6:15pm | 30 mins | The need of the hour: Credible Numbers, Authentic Sources. | Address by Avinash Pandey, CEO, ABP Network Vanita Keswani interviews Avinash Pandey |
| 6:15 p.m. to 6:35 p.m. | 20 mins | 5 Golden rules to generate ecommerce | Jyothirmayee, CEO Hive minds |
| 6:35 p.m. to 6:55 p.m. | 20 mins | Connected TV, a powerful addition to marketers toolbox | Vishal Chinchankar, CEO, Madison Digital and Madison Media Ultra |
| 6:55 p.m. to 7:00 p.m. | 5 mins | Vote of Thanks | Lara Balsara, Executive Director, Madison World |