Agenda

PITCH MADISON ADVERTISING REPORT, 2023

Time Session Speaker
1:45 p.m to 3:00 p.m. Registrations / Fellowship
3:00 p.m. to 3:05 p.m. Welcome address Dr Annurag Batra Chairman & Editor-in-Chief, BW Businessworld, Founder, exchange4media
3:05 p.m. to 3:10 p.m Welcome address Nawal Ahuja Co-Founder, exchange4media
3:10 p.m. to 3:40 p.m. Pitch Madison Advertising Report 2023 – Highlights Sam Balsara Chairman, Madison World
3:40 p.m. to 3:45 p.m. Release of Pitch Madison Advertising Report 2023 Chief Guest and Others
3:45 p.m. to 4:05 p.m. Chief Guest Address Bharat Puri Managing Director, Pidilite Industries
4:05 p.m. to 4:25 p.m. Why News TV will survive the digital onslaught? Avinash Pandey Chief Executive Officer, ABP Network
4:25 p.m. to 4:45 p.m. Media Planning in a Video World Nagaraj Krishnamurthy Chief Strategy & Analytics Officer, Madison Media
4.45 p.m. to 5:25 p.m. Continued Growth of Linear TV in today's media landscape Sandeep Mehrotra, Head - Ad Sales, Network Channels, SPNI
Ashish Sehgal, Chief Growth Officer, Advertising Revenue, ZEEL
Amrutha Nair, Head of Entertainment, Ad Sales and Strategy, Disney Star
Session Chair - Amol Dighe, CEO, Investments & Business Development at Madison Media
5:25 p.m. to 6:05 p.m. Are Advertisers undervaluing the role and importance of IMC? Somasree Bose, Chief Marketing Officer, Marico
Vinay Subramanyam, Chief Marketing Officer, Pidilite Industries
Ashwin Moorthy, Chief Marketing Officer, Godrej Consumer Products
Session Chair – Vikram Sakhuja, Partner & Group CEO – Madison Media and OOH
6:05 p.m. to 6:15 p.m. The Growing Importance of Retail Media Sankalp Mehrotra, VP Monetisation – Flipkart
6:15 p.m. to 7:00 p.m. IPL: How should brands decide – TV or Digital? Ajit Varghese, Head of Network – Ad Sales, Disney Star
Anil Jayaraj, CEO, Sports, Viacom18
Session Chair – Nikhil Naz, Consulting Editor, Sports, India Today
7:00 p.m. to 7:20 p.m. Sense and Nonsense in our Media World Vikram Sakhuja Partner & Group CEO, Madison Media and OOH
7:20 p.m. to 7:25 p.m. Vote of Thanks Lara Balsara Executive Director, Madison World