Priyanka Sethi is the Director & Head of Marketing at Haier Appliances India Pvt. A dynamic marketing strategist with over 15 years of experience in working with marquee companies in B2B and B2C sectors.
At Haier India, Priyanka plays a pivotal role in heading the overall brand strategy and marketing, including brand positioning, customer experience and loyalty marketing, digital & traditional marketing, employer & talent branding, PR & corporate communications, and industry relations. She is responsible for spearheading Haier’s brand image, conceptualizing growth strategies, strengthening the product narrative, increasing demand for product offerings, and engaging collaboratively to deliver 360-degree integrated marketing solutions.
Being a focused marketing strategist, Priyanka is a key revenue driver with a passion for demand generation, product innovation, and creating compelling brand experiences. She has exceptional expertise in digital transformation, innovation, and empathic leadership.
Priyanka’s persistent pursuit of success combined with teamwork and keenness for consumer insight makes her a strong pillar at Haier. In the past, Priyanka has held several leadership positions with Panasonic, Discovery, and NEC Corporation India. She has conceptualized, led, and worked on numerous award-winning campaigns across the board, that have resulted in creating a mark for the respective brands.
She holds a master’s degree in Digital Marketing from the Delhi School of Internet Marketing. She also has a master’s degree in Business Administration from Institute for Integrated Learning in Management (IILM), New Delhi, and a Bachelor’s in Business Administration from Amity University.
Priyanka is a firm believer in smart work, optimism, trust, and empathy. She is a strong advocate of creative storytelling that draws inspiration from different experiences, people, places, and cultures.
She recently won an award at the World Brand Congress under the ‘most influential brand leaders’ listing’ category.