Agenda
27th November 2020
Introduction to the event
1:00 PM
- Dr. Anurag Batra, Chairman - Editor in Chief, BW Businessworld & exchange4media
Keynote Address
1:30 PM till 2:00 PM
- Kunal Kishore Sinha, Co-founder, Value 360
Session 1
2:00 PM till 2:45 PM
Storytelling with Data, talking about intertwining within the two
Panelist:
- Tasmayee, Assistant Editor, exchange4media (Moderator)
- Abhilasha Padhy. Co founder and Jt MD, 80 DB
- Anjali Sehwag, Sr. Account Manager, Media Mantra
- Prasidha Menon, VP & Global Head of Communications, OYO
- Dushyant Sinha, Founder, ICCPL
- Karan Bhandari, Executive Vice President - Integrated Media Strategy, Weber Shandwick
Session 2
3:00 PM till 3:45 PM
Paid Media Vs Earned Media: Which platform to become more relevant and Credible?
Panelist:
- Karan Bhatia, exchange4media (Moderator)
- Akshaara Lalwani, Founder and CEO, Communicate India
- Maddie Amrutkar, Founder, Glad U Came
- Abhoy Chattopadhyay, Co-Founder, SPORTSCOMM (A Div. of ECLLP)
- Pooja Trehan Dhamecha, Founder, PRestaurants
- Shashank Sethi, Corporate Communications & Marketing, Droom Technology
Key note address
3:50 PM to 4:10 PM
- Atul Sharma, Managing Director India - Ruderfinn Asia
Session 3
4:20 PM till 5:05 PM
Who are the next leaders of Communication Industry
Panelist:
- Mukesh Kharbanda, MD, Fuzion PR (Moderator)
- Geetika Bangia, Lead PR and Corp Comm, Philips India
- Amit Nanchahal, Associate Director - Corporate Communication, Pepsico India
- Priya Patankar, Head of Communications - Phone Pe
Session 4
5:10 PM till 6:00 PM
Influencer Marketing: Boon or Bane ?
Panelist:
- Ruhail Amin, Sr. Editor BW Businessworld & Executive Editor BW (Moderator)
- Itika Kamra, Blogger and Influencer
- Samridhi Bhardwaj, Founder, Kvest
- Madhvi Chaudhary, PR Manager, Media Mic
- Mallika Sinha, Senior Manager - Marketing & Communication, Vestige Marketing Pvt. Ltd.
- Poojaa Choprah, Founder, PNA Origine
Closing remarks and introduction to the event
6:00 PM onwards
- Nawal Ahuja, Co Founder, exchange4media
6:15 PM
- Address by Dr. Anurag Batra, Chairman - Editor in Chief, BW Businessworld & exchange4media