Speakers

































Arjun Ranga
MD, Cycle Agarbatti
Cycle Pure Agarbathies by N. Ranga Rao & Sons (NRRS) is as old as the incense stick industry in India. The company that started in the year 1948, is one of the pioneers in India's fragrance industry. With so many unorganized players in the market, Cycle has been successful in carving out their own space and establishing an organised market for themselves. With the third generation in the hook, there have been swift changes and development that have made Cycle stand tall in the fragrance industry. Today the organisation is leading the market with 15% stake of 7000cr agarbathi industry.
NRRS has been in the sector for 72 years and has always been a driver for Innovation in their respective sectors. NRRS founded by N Ranga Rao, who wrote the family business' innovative character, by being one of the first agarbathi manufacturers, to switch from tin packaging to cardboard and plastic packaging. This move had a revolutionary Impact, which in turn not only reduced production costs and Packaging waste but also increased functionality drastically.
Today, NRRS has matured from simply agarbathies to Essential Oils, Aerospace, IoT, and even Solar powered irrigation. NRRS is today, comfortably winning the war to stay relevant, with accurate innovation and diversification through category expansions into the Essential Oils, and Puja products division.
NRRS has developed itself into a One-Stop-Shop for all your Puja needs with its omni channel presence. Besides launching an all-inclusive range of puja Packs; NRRS has also reinstated its innovative character with the Pure Puja App, which lists out all the prayers and rituals, along with suggested Puja Packs to conduct hassle-free Pujas at home itself.
Arjun Ranga, Managing Partner, NRRS & Managing Director, Cycle Pure Agarbathies, is the third generation business visionary who has successfully sustained Cycle Pure’s market leadership by initiating bold business and marketing strategies. He plays a hands-on role in employee development and engagement and believes that people are at the core of an organization. His ability to energize and inspire people around him is one of the reasons for consistent business growth and very low attrition at the company