#e4mPrideofIndiaBrands

19th January 2023 in The Leela Ambience Hotel | Gurugram
Theme: Building Brands For Bharat

Agenda

THEME- BUILDING BRANDS FOR BHARAT

Investing in Bharat’s future and reshaping the growth story

- All timings are IST

Time Session Speakers
9:30 am REGISTRATION
10:30 am WELCOME ADDRESS Dr. Annurag Batra, Chairman & Editor-In-Chief, BW, Founder, exchange4media
Nawal Ahuja, Co-Founder, exchange4media
10:45 am – 11:20 am Exclusive Report: Advertisement Spending And The Future Of Brands Of North Bharat LV Krishnan, CEO, TAM Media Research
11:25 am - 12:05 pm PANEL 1
Power of TV building brands and successful Indian businesses
Session Highlights/ Talking Points:
• TV’s audience scale and presence is massive & all pervasive whether it be large metros or Heartland Bharat
• “Big screen” viewing experience brings families together and builds shared experiences & brand conversations
• TV’s superior entertainment quotient gets brands to emotionally engage with audiences like no other medium can
• TV’s powerful characters offer disproportionate associative value to brands on TV and beyond
• Presence on TV brings inherent trust in brands
• TV’s capability in building long term structures unmatched
Moderator: Amrutha Nair, Head - Entertainment Ad Sales & Strategy, Disney Star
Charu Malhotra, VP & Head of Marketing, Hindware Limited
Jaikishin Chhaproo, Head Media & PR, ITC
Samir Sethi, VP & Head Of Brand Marketing, Policybazaar
Archana Aggarwal, VP- Media, Airtel
Gazal Bajaj, Media Head, Nestle
Priti Murthy, President, GroupM Nexus
12:10 pm - 12:50 pm PANEL 2
Powerful marketing strategy: A key to success
Session Highlights/ Talking Points:
• How to optimize marketing budget to increase profit margins and to make your Brand that Bharat Trust?
• How to empower the audience by educational content and inspiring leadership?
• Productive-empathic content marketing strategy: The need of the hour?
• Digitization for Optimization
Moderator: Amit Wadhwa, CEO, Dentsu Creative ( India )
Suman Varma, CMO, Hamdard ( Medicine Division )
Amit Anand, MD, Apis India
Udita Bansal, Founder & CEO, TrueBrowns
Prashant Sinha, Co-Founder, Momspresso

Raghunandan Saraf, Founder & CEO, Saraf Furniture
Ravi Singhal, CEO, GCL
1:00 pm - 1:30 pm Panel 3:
Data & Digital: Tools for new Bharat
Session Highlights/ Talking Points:
• Importance of identifying many Bharats within Bharat
• Use of data and technology to reach the ambition of New Bharat
• Catering to the changes, preferences and aspirations of New Bharat
• Leveraging the power of data and digital technology to understand the regional market and its consumers
• Using technology to make marketing campaigns more relevant, effective, and personalized.
Moderator - Shradha Agarwal, Co-founder and CEO, Grapes
Varun Khurana, CEO & Founder, Otipy
Aloke Bajpai, Group CEO & Co-Founder, Ixigo
Ameya Dangi, CEO, Niine Hygiene
Sidharth Kedia, CEO, Nodwin Gaming
Mugdh Rajit, Marketing Head, Lava International
Amit Gupta, MD- SAG Infotech
1:30 pm - 2:20 pm LUNCH BREAK
2:30 pm - 3:10 pm Panel 4:
SUCCESS STORIES
Session Highlights/ Talking Points:
• Secrets of Building Successful Brands For Bharat
• Parameters that define success
• Setting benchmarks of consistency in customer service excellence
• Going beyond set roles to serve the customers and thus adding value to businesses
• Mantra of success for budding enterprises
Moderator- Ruhail Amin, Sr. Editor Exchange4media & BW Businessworld
Aakash Anand, Partner, Ananta Capital, Founder & CEO- IDAM House
Akshay Bector, Chairman & MD, Cremica Foods
Arushi Jain, Director, Akum Drugs
Varun Ganjoo, Co-Founder & CMO, Baazi Games
Punkaj Guptaa, Director, RP Foam Home Pvt Ltd.
3:15 pm - 3:45 pm Fire-Side Conversation with Upasana Taku
Building brand that Bharat Trusts.
The success, the challenges and the road ahead
A brand that set the example of been “Future-ready”
Revolutionizing the digital payments landscape in India
Mona Jain, Chief Revenue Officer, ABP Network in an exclusive conversation with
Upasana Taku, Chairperson, Co-Founder & COO, Mobikwik
3:50 pm - 4:30 pm Panel 5:
Leaders Roundtable
Session Highlights/ Talking Points:
• How brands of Bharat are adding-driving the Indian growth economy
• Scaling the growth of brands of Bharat and competing with the international market
• Importance of creating brand resilience in order to meet the rising consumer demand of new Bharat
• How to create region-specific products and ways to innovate them as per customer preferences
• Discussing the growth story of brands of North India
Moderator- Aditi Mishra, Chief Executive Officer, Lodestar UM
Akshay Modi, Joint Managing Director, Modi Naturals
Jitendra Agrawal, CEO - Lighting & Consumer Durables, Surya Roshni
Dr. A. K Tyagi, Executive Director, Haldirams
Dr. Daviender Narang, Director, Jaipuria Institute of Management
Deepak Sahni, Founder & CEO, Healthians
4:30 pm TEA BREAK
e4m Pride Of India Brands: The Best Of North Awards 2023 @ 5:15 PM

Chief Curator: Ankit Sharma, Deputy-General Manager, e4m | Ankit.sharma@exchange4media.com

POWER PACKED LINE-UP OF SPEAKERS FOR E4M PRIDE OF NORTH INDIA CONFERENCE

Jitendra Agrawal
Jitendra Agrawal
CEO - Lighting & Consumer Durables
Dr. A. K Tyagi
Dr. A. K Tyagi
Executive Director
Akshay Bector
Akshay Bector
Chairman & MD
Deepak Sahni
Deepak Sahni
Founder & CEO
Dr. Daviender Narang
Dr. Daviender Narang
Director,
Upasana Taku
Upasana Taku
Chairperson, Co-Founder & COO
Akshay Modi
Akshay Modi
Joint Managing Director
Sidharth Kedia
Sidharth Kedia
CEO
Arushi Jain
Arushi Jain
Director
Varun Ganjoo
Varun Ganjoo
Co-Founder & Chief Marketing Officer,
Akash Anand
Aakash Anand
Partner, Ananta Capital, Founder & CEO
Aloke Bajpai
Aloke Bajpai
Group CEO & Co-Founder
Udita Bansal
Udita Bansal
Founder & CEO
Prashant Sinha
Prashant Sinha
Co-Founder
Amit Anand
Amit Anand
MD
Ameya Dangi
Ameya Dangi
CEO
LV Krishnan
LV Krishnan
CEO
Varun Khurana
Varun Khurana
CEO & Founder
Ravi Singhal
Ravi Singhal
CEO,
Suman Varma
Suman Varma
CMO
Charu Malhotra
Charu Malhotra
VP & Head of Marketing
Jaikishin Chhaproo
Jaikishin Chhaproo
Head Media & PR
Raghunandan Saraf
Raghunandan Saraf
Founder & CEO
Samir Sethi
Samir Sethi
VP & Head Of Brand Marketing
Amit Wadhwa
Amit Wadhwa
CEO
Mugdh Rajit
Mugdh Rajit
Marketing Head
Mona Jain
Mona Jain
Chief Revenue Officer
Punkaj Guptaa
Punkaj Guptaa
Director
Archana Aggarwal
Archana Aggarwal
VP- Media
Gazal Bajaj
Gazal Bajaj
Media Head
Priti Murthy
Priti Murthy
President
Amrutha Nair
Amrutha Nair
Head - Entertainment Ad Sales & Strategy
Aditi Mishra
Aditi Mishra
Chief Executive Officer
Amit Gupta
Amit Gupta
MD
Shradha Agarwal
Shradha Agarwal
Co-founder and CEO
Ruhail Amin
Ruhail Amin
Sr. Editor
Nawal Ahuja
Nawal Ahuja
Co-Founder
Dr Annurag Batra
Dr Annurag Batra
Chairman & Editor-In-Chief, BW, Founder, exchange4media

Chief Curator: Ankit Sharma, Deputy-General Manager, e4m | Ankit.sharma@exchange4media.com