Date: 31st January 2019
Venue: ITC Maratha, Mumbai
The Future of Television in the Age of Digital
Time | Duration | Speaker | ||
9.30 am - 10.30 am | 60 mins | Registration & Networking | ||
10.30 am - 10.40 am | 10 mins | Introduction | ||
10.40 am - 11.00 am | 20 mins | Welcome Address | ||
11.00 am - 11.40 am | 40 mins | Keynote Speaker | Mr Vivek Sharma, Managing Director,Anchor Electricals | |
Topic : Topic: Television Advertising in the Digital Age | ||||
11.40 am - 12.10 pm | 30 mins | Speaker Session | Mr Abhishek Desai, Director - Marketing Operations Indian Sub-Continent , P&G | |
Topic: Advertising in the age of disruption - TV First or Digital First | ||||
12.10 pm - 12.40 pm | 30 mins | Speaker Session | Mr Kedar Apte, VP Marketing, Castrol India | |
Topic : ABC of TV Advertising in the ever evolving digital world | ||||
12.40 pm - 1.10 pm | 30 mins | Speaker Session | Mr Partho Dasgupta, CEO, BARC India | |
Topic : Why TV is a tough to beat medium? | ||||
1.10 pm - 2.20 pm | 70 mins | Lunch | ||
2.20 pm - 2.55 pm | 30 mins | Fireside Chat | Mr Anuj Poddar, Executive Director, Bajaj Electricals | |
Topic : TV is Timeless: It remains the best media for marketers | ||||
Session Chair: Nawal Ahuja, Co-Founder and Director, Exchange4media Group | ||||
2.55 pm - 3.30 pm | 30 mins | Speaker Session | Mr Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios & Swastik Productions | |
Topic : Can TV content keep up with the disruption of OTT? | ||||
3.30 pm - 4.20 pm | 50 mins | Panel Discussion 1 | Session Chair: Mr Saad Khan, National Planning Director, Strategic Planning, FCB Ulka | |
Mr Sumit Mathur, Director Marketing, Kellogg India | ||||
Mr Rajiv Dubey, Head of Media, Dabur | ||||
Mr Vivek Sharma, Chief Marketing Officer, Pidilite | ||||
Mr Avinash Kumar, AVP Marketing, Patanjali | ||||
Mr Jishnu Sen, Chief Marketing Officer, Big Bazaar | ||||
Mr Ajay Dang, Joint Executive President & Head – Marketing, UltraTech Cement | ||||
Topic : Is TV still the most powerful brand-building medium for marketers? | ||||
4.20 pm - 4.50 pm | 30 mins | Speaker Session | Mr Sagar Kapoor, Chief Creative Officer, Lowe Lintas | |
Topic : To be Announced | ||||
4.50 pm - 5.40 pm | 50 mins | Panel Discussion 2 | Session Chair: Ms Vanita Keswani, CEO, Madison Media Sigma | |
Mr Vikram Tanna, VP, Head-Advertising Sales & Business Head- Regional Clusters, Discovery Communications India | ||||
Mr Anupam Bokey, Chief Marketing Officer, Too Yum Brands | ||||
Mr Amit Sethiya, Chief Marketing Officer, Syska Group | ||||
Mr Peeyush Bachlaus, GM Marketing, Kansai Nerolac Paints Ltd. | ||||
Topic : Cracking the code of live event sponsorship on TV | ||||
5.40 pm to 6.10 pm | 30 mins | Valedictory Address | Mr Shashi Sinha, CEO, IPG Mediabrands India | |
Topic : TV cum Digital: How advertisers can use it best | ||||
6.10 pm to 6.15 pm | 5 mins | Thank You Note |