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Television Builds Brands

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TV First

After the fêted success of TV first last year, exchange4media group is excited to present the second edition to celebrate the best creative and broadcasting work on Television . Television takes the advertising pie and continues to be the first choice for some of the largest brands in the country.

TV First is the perfect platform to connect with brand professionals and decision makers from creative, media and digital agencies. The daylong conference consists of engaging Keynotes, panel discussions and interesting presentations by leading brand CMO’s of the country.

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Prime Time Awards

Launched in 2014, Prime Time Awards is one of the leading platforms to crown the absolute standard of creative excellence for television commercials. Celebrating the effectiveness of an advertising or marketing campaign.

The 6th edition of Prime Time Awards offers creative, advertising, brands and media agencies a unique opportunity to showcase their best work done between 1st October 2018 to 30th September 2019. PTA recognises the talent expertise and hard work that goes behind a brilliant campaign.

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CATEGORIES

A01. Automotive Products & Services

Recognizing outstanding TV campaigns by automotive products & services industry.
Example: Two-wheelers, four-wheelers, petrol, engine oil, car accessories, tyres etc.

A02. Banking, Financial Services and Insurance

Recognizing outstanding TV campaigns by banking, financial services and insurance related industry. Example: Banks, Insurance, Loan, mutual funds, financial consultants, cash management services etc.

A03. Consumer Durables & Electronics

Recognizing outstanding TV campaigns by consumer durables & electronics industry.
Example:household and office electronics, home furnishings & maintenance etc.

A04. Corporate Image

Recognizing outstanding TV campaigns that enhance image of an organization without mentioning specific product attributes, recruitment, festival messages etc.

A05.CSR & Social Welfare

Recognizing outstanding TV campaigns that created awareness amongst the public to promote social welfare.
Example: Public service announcement, environmental awareness, ethnic & disability awareness, anti-smoking, anti-drunk-driving etc.

A06. E-Commerce

Recognizing outstanding TV campaigns by E- Commerce Industry
Example: Ecommerce websites, Online Services, Online Retail/Wholesale Marketplaces

A07. Mobile App

Recognizing outstanding TV campaigns by Mobile App Industry.
Example:PayZap, Google Pay, Spotify, Paytm, Swiggy, Urban Clap.

A08.Entertainment & Media

Recognizing outstanding TV campaigns by Entertainment & Media Industry.
Example: Television Programming, Movies, Trailers & Promos, Music etc.

A09. FMCG (Food, Beverages, Beauty)

Recognizing outstanding TV campaigns by FMCG, Food & Beverages Industry.
Example: Food products , Home & Personal Care, Cosmetics, Dairy products, Non-Alcoholic Beverages etc.

A10. Jewellery, Fashion & Lifestyle

Recognizing outstanding TV campaigns by Jewellery, Fashion & Lifestyle Industry.
Example: Apparel, Footwear, Accessories, Luxury Goods etc.

A11. Retail

Recognizing outstanding TV campaigns by Retail Industry.
Example: Malls, Departmental Stores, Virtual Stores,Salons, Home décor & Furniture etc.

A12. Telecom

Recognizing outstanding TV campaigns by Telecom Industry.
Example: Mobile Network Service Providers and Mobile Phones, DTH Service Providers, Internet Service Providers.

A13. Travel, Tourism & Hospitality

Recognizing outstanding TV campaigns by Travel,Tourism & Hospitality Industry.
Example: Tour operators, Travel Websites, Restaurants, Tourist places and guiding services, Transport etc.

A14. Pharma, Hospitals & Wellness

Recognizing outstanding TV campaigns by Pharma, Hygiene & Wellness Industry
Example: Medicines, Hospitals, Clinics, Personal Hygiene.

A15. Best Television Advertisement

We are not inviting nominations in this sub category. This award is handpicked by the Grand Jury from subcategory A01 to A14

B01. Best Integrated TV Campaign

Recognizing outstanding work which successfully integrated TV as a medium in their media plan.

B02. Best Launch/Re-Launch Strategy for a product/service

Recognizing outstanding work on TV that successfully utilises research, planning, marketing and customer satisfaction for the launch/re-launch of a programme/channel/product/service.

B03. Best Integration of Brand & Movie

Recognizing outstanding work on TV that associate brand/programme/product/service with a movie.

B04. Best Integration of Digital Content with TV

Recognizing outstanding work that successfully integrates content on digital/social media/apps/OTT with TV for advertising or promoting a product/service/brand.

B05. Best Use of Entertainment Channel

Recognizing outstanding work on TV that successfully utilises entertainment channel for advertising or promoting a product/service/brand.

B06. Best Use of Influencers/Celebrities

Recognizing outstanding work on TV that effectively associates influencers and/or celebrities with advertising or a promotional activity for the launch/re-launch/marketing of a product/service.

B07. Best Use of Kids Channel

Recognizing outstanding work on TV that successfully utilises Kids channel for advertising or promoting a product/service/brand.

B08. Best Use of News Channel

Recognizing outstanding work on TV that successfully utilises news channel for advertising or promoting a product/service/brand.

B09. Best Use of Regional Entertainment Channel

Recognizing outstanding work on TV that successfully utilises regional entertainment channel for advertising or promoting a product/service/brand.

B10. Best Branded Content on TV

Recognizing outstanding work on TV that successfully utilises innovation and effectiveness of a sponsorship program featuring content creation, product placement or product/service association to reach specific business goals and enhance the image of the organization.

B11. Best Use of Sports channel

Recognizing outstanding work on TV that successfully utilises sports channel for advertising or a promotional activity for the launch/re-launch/marketing of a product/service.

B12. Best Use of Knowledge & Lifestyle Channel

Recognizing outstanding work on TV that successfully utilises Knowledge & Lifestyle Channel for advertising or a promotional activity for the launch/re-launch/marketing of a product/service.

C01. Best Launch/Re-Launch of a Program/Channel

Recognizing effectiveness of advertising or a promotional activity by a broadcaster (TV channel) that has been done towards a program/channel launch.

C02. Best Program Promotion Strategy
  • C02.01 Best Program Promotion Strategy -Single Medium (Digital/Print/Radio/ On Ground/ Outdoor )
  • Recognizing effectiveness of advertising or a promotional activity by a broadcaster (TV channel) that has been done towards a Program/channel launch through a single medium

  • C02. 02 Best Program Promotion Strategy - Integrated Marketing Strategy (Use of 2 or more mediums )
  • Recognizing effectiveness of advertising or a promotional activity by a broadcaster (TV channel) that has been done towards a Program/channel launch through an integrated medium

C03. Public Service

Recognizing outstanding TV campaigns done by a broadcaster (TV channel) which creates awareness amongst the public regarding social welfare.

Advertiser of the Year
Advertising Agency of the Year
Media Agency of the Year​​

Past Year Jury

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