AGENDA & THEME

Theme
Television Builds Brands
Time Session Topic Speaker
9:30 am – 10:30 am REGISTRATIONS, COFFEE
10:30 am – 10:50 am CHAIRMAN’S WELCOME Nawal Ahuja Co-Founder & Director, exchange4media Group
10.55 am - 11.15 am OPENING KEYNOTE Why Brands cannot do without TV in a Digital World Sam Balsara, Chairman & Managing Director, Madison 
11:20 am – 11.35pm Success Stories
Marketing leaders through their case studies demonstrate the factors that drive television advertising ROI. These range from audience size to consumer commitment to content and consumer perceptions of content quality.
How TV Delivers Strongest ROI 1.  UT Ramprasad, Head of Marketing and Brand Communications, Commercial Vehicles- Tata Motors
11:40 am – 12.00 pm Winning with Tv 2. Subha Sreenivasan- VP and Media Head - Godrej Consumer Products Ltd
12:05 pm – 12.25 pm KEYNOTE  TV Ads giving brands a Bang for the Buck Shivam Puri, CEO, Cipla Health
12.30 pm - 12.50 pm KEYNOTE TV Measurement and Metrics  Shashi Sinha- CEO- IPG Mediabrands
12:55 pm – 1:25 pm Panel Brands Put Money where their Trust Is: on TV!  Kartik Subramanian- Category Head- Children's Art and Craft, Pidilite Industries Ltd
Nipun Kaushal, CMO, PNB Metlife Insurance
Poulomi Roy, Chief Marketing Officer, RSH Global (Joy, Karis, X-Men)
Sandeep Shukla Head Marketing & Communication – Global Operations, Jaquar Group
Moderator- Naziya Alvi- Associate Editor-exchange4media
1.30 pm - 2.20 pm LUNCH
2.20 pm - 2.30 pm Speaker Keeping up with Young India Navin Shenoy, Head – Marketing, Youth, Music and English Entertainment, Viacom18
2.35 pm- 2.50 pm CREATIVE CONNECT
Leading creatives talk us through advertising showreels and reveal the secrets of success and failure. We will hear about the brief and the execution. They will also share their views on what helped to change the way people think and behave. This is a celebration of the best creative and the art of storytelling on television
How EMOTIONAL DATA builds Brands 1. Josy Paul- Chairman India and CCO- BBDO.
2.55 pm- 3.10 pm TV- No Longer One-Way 2. Amer Jaleel- Group CCO and Chairman- Mullen Lowe Lintas Group
3.15 pm- 3.30 pm Think outside the (idiot) box 3. Vikram Pandey, National Creative Director- Leo Burnett
3.30 pm - 3.45 pm Speaker TV Advertising in the age of Multimodal communication Meera Iyer, CMO, Medlife
3.50 pm - 4.10 pm Speaker  Building Brand Love through Television- Bjyu's Atit Mehta, Head Marketing, Byju's
4:10 pm – 4:30 pm COFFEE
4:35 pm – 5:05 pm Panel Innovation in TV Advertising Archana Tiwari Nayudu- Director Content and Communication- Upgrad
Pamit Anand- Chief Product & Marketing Officer, OneAssit Consumer Solutions
Laxmi Shetty, Chief Sales Strategy and Maximization Officer, Zee entertainment Enterprise Ltd
Mohit Joshi, Managing Director, Havas Media Group India
Moderator- Vanita Keswani- CEO- Madison Sigma
5-10 pm - 5.40 pm Panel Live sports & how brands benefit Deba Ghoshal, Vice President & Head – Marketing & Key Accounts, Voltas
Sai Narayan, CMO- Paisabazaar (Policybazaar Group)
Atit Mehta- Head Marketing- Byju's
Moderator- Ruhail Amin- Businessworld
5.45 pm - 6.05 pm Keynote How to Build a Brand through TV Advertising (Our Story) Murugavel Janakiraman , Founder and CEO, Matrimony.com
6.10 pm - 6.30 pm Valedictory Address Television - Access to the mind, hearts and purse strings of India Sunil Lulla, CEO, BARC India