Shortlist

A01. Automotive Products & Services
Sr No Entry Name Entrant Company Name Brand Company Name Category
1 Bachao Tyre exchange offer Ceat.Ltd Creative
2 Tyre that Saved Nair Ceat.Ltd Creative
3 Super Mechanic Contest Mindshare Castrol India Limited Creative
4 Truck Aasana Mindshare Castrol India Limited Creative
5 Oil Change Span Communications Bharat Petroleum Corporation Limited Creative
A02. Banking, Financial Services and Insurance
Sr No Entry Name Entrant Company Name Brand Company Name Category
1 Early Retirement Bajaj Allianz Life Insurance Co. Ltd. Creative
2 Think Equity. Think Motilal Oswal Motilal Oswal Financial Services Limited Creative
3 Muthoot Finance - Soch Badaliye Campaign MUTHOOT FINANCE Creative
4 Muthoot Finance - Life Mein Aagey Badhiye (with Amitabh Bachchan & Team CSK) MUTHOOT FINANCE Creative
5 #RakshakaranKiReet Tata AIA Life Insurance Creative
6 Muthoot Finance "1 Visit Gold Loan" MUTHOOT FINANCE Creative
A03. Consumer Durables & Electronics
Sr No Entry Name Entrant Company Name Brand Company Name Category
1 Phenko Nahi Jodo Ogilvy & Mather Pvt. Ltd Pidilite Industries Ltd. Creative
2 Celebrating 60 Years of Fevicol Ogilvy & Mather Pvt. Ltd. Pidilite Industries Ltd. Creative
3 Haier Silent Performers Haier Appliances India Pvt Ltd Creative
4 AAJ HI Wunderman Thompson India Godrej Consumer Products Limited Creative
5 Bilkul Safe Hai Godrej Security Solutions Creative
A04. Corporate Image
Sr No Entry Name Entrant Company Name Brand Company Name Category
1 Celebrating 60 Years of Fevicol Ogilvy & Mather Pvt. Ltd. Pidilite Industries Ltd. Creative
2 Think Equity. Think Motilal Oswal Motilal Oswal Financial Services Limited Creative
3 123 KAR DAALA TOH LIFE JINGALALA Ogilvy & Mather Pvt. Ltd. Tata Sky Ltd. Creative
A05.CSR & Social Welfare
Sr No Entry Name Entrant Company Name Brand Company Name Category
1 Aathwa Phera Hindustan Times Creative
2 Swacha Maharashtra Helios Media Pvt. Ltd. Water Supply and Sanitation Department, Government of Maharashtra Creative
3 Disability Span Communications Directorate General of Information and Public Relations, Government of Maharashtra Creative
4 Panchayt Tax Span Communications Institutional Strengthening of Gram Panchayats (ISGP) Program II. Panchayats & Rural Development Department, Government of West Bengal Creative
A06. E-Commerce
Sr No Entry Name Entrant Company Name Brand Company name Category
1 Magicbricks #PataBadloLifeBadlo R K Swamy BBDO Magicbricks Reality Services Ltd. Creative
A07. Mobile App
Sr No Entry Name Entrant Company Name Brand Company name Category
1 OYO - RAHO MAST OYO Hotels & Homes Creative
2 THREE STEPS ON THE APP TO CONQUER CHAOS Ogilvy & Mather Pvt. Ltd. Tata Sky Ltd. Creative
A08.Entertainment & Media
Sr No Entry Name Entrant Company Name Brand Company Name Category
1 #WhereIsMyChannel Zee Entertainment Enterprises Limited Creative
2 MAHABHARAT PROMO SHEMAROO ENTERTAINMENT LTD Creative
3 #DikhRahaHai Discovery Communications India Creative
4 ICC Cricket World Cup 2019 - Cricket ka crown Star India Private Limited Creative
5 #ShakenAndStirred Zee Entertainment Enterprises Limited Creative
6 VIVO IPL 2019 - Game Banayega Name Star India Private Limited Creative
7 #DontBeATyaagi Gaana Creative
8 #HellHathNoFury Blood Promo Zee Entertainment Enterprises Limited Creative
9 ZEE Keralam (Brand Idents, Onam Brand films, Independence day promos & Comedy Nights with suraj Launch) ZEE Keralam Creative
A10. Jewellery, Fashion & Lifestyle
Sr No Entry Name Entrant Company Name Brand Company Name Category
1 MAX DIWALI, KHUSHIYON WAALI Max Fashion Creative
A11. Retail
Sr No Entry Name Entrant Company Name Brand Company Name Category
1 Raymond Tailor Your Style Raymond Creative
2 GymJns Spykar Spykar Lifestyles Pvt Ltd Creative
A12. Telecom
Sr No Entry Name Entrant Company Name Brand Company Name Category
1 GETTING APPA TO APPROVE TATA SKY Ogilvy & Mather Pvt. Ltd. Tata Sky Ltd. Creative
2 NO RISHTEDAARI NO SAMJHAUTA Ogilvy & Mather Pvt. Ltd. Tata Sky Ltd. Creative
A13. Travel, Tourism & Hospitality
Sr No Entry Name Entrant Company Name Brand Company Name Category
1 OYO - RAHO MAST OYO Hotels & Homes Creative
2 Scenic Beauty Span Communications Uttarakhand Tourism Development Board Creative
A14. Pharma, Hospitals & Wellness
Sr No Entry Name Entrant Company Name Brand Company Name Category
1 Krazy Plus Span Communications Midas Hygiene Ind.Pvt Ltd. Creative
B01. Best Integrated TV Campaign
Sr No Entry Name Entrant Company Name Brand Company Name Category
1 MG Motor + MG Hector Launch Initiative Media MG Motor India Media
2 UltraTech - "Chance Na Lo" Group M Mindshare Division UltraTech Cement Ltd. Media
3 A Day W_thout an 'I' Madison Media Tata Chemicals Ltd. Media
4 Voltas Adjustable AC Voltas Ltd Media
5 ICC Cricket World Cup 2019 - Cricket ka crown Star India Private Limited Media
6 McDowell's No1 Yaari Jam Mindshare Diageo India Media
7 Haier Silent Performers Haier Appliances India Pvt Ltd Media
8 IGBR Yeh Eid Banao Classic Initiative Media KRBL Ltd Media
9 Aathwa Phera Hindustan Times Media
10 VIVO IPL 2019 - Game Banayega Name Star India Private Limited Media
11 Magicbricks #PataBadloLifeBadlo R K Swamy BBDO Magicbricks Reality Services Ltd. Media
12 Think Equity. Think Motilal Oswal Motilal Oswal Financial Services Limited Media
13 Thank You Saregama India Limited Media
14 Super Mechanic Contest Mindshare Castrol India Limited Media
15 LinkedIn-MTV Get A Job 5 Viacom18 Media Pvt Ltd LinkedIn India Media
B02. Best Launch/Re-Launch Strategy for a Product/Service
Sr No Entry Name Entrant Company Name Brand Company Name Category
1 MG Motor + MG Hector Launch Initiative Media MG Motor India Media
2 Bas phoonk hi toh maarni hai! Madison Media Viacom 18 Media
3 Haier Silent Performers Haier Appliances India Pvt Ltd Media
4 ICC Cricket World Cup 2019 - Cricket ka crown Star India Private Limited Media
5 VIVO IPL 2019 - Game Banayega Name Star India Private Limited Media
6 Ultima - Abhi toh Aur Chalega Madison Media Asian Paints Media
7 ZEE Keralam (Brand Idents, Onam Brand films, Independence day promos & Comedy Nights with suraj Launch) ZEE Keralam Media
8 RENAULT TRIBER OMD INDIA RENAULT INDIA Media
9 Khel Kesari Madison Media Viacom 18 Media
10 Get Snacking India Madison Media Balaji Wafers Pvt.ltd Media
B03. Best Integration of Brand & Movie
Sr No Entry Name Entrant Company Name Brand Company Name Category
1 Set Wet Gels styles Dabangg 3 Madison Teamworks fp & e Pvt. Ltd. Marico Ltd. Media
2 Peter England styles Mission Mangal Madison Teamworks fp & e Pvt. Ltd. Aditya Birla Fashion and Retail Ltd. Media
3 Get Snacking India Madison Media Balaji Wafers Pvt.ltd Media
4 Sonata with Mission Mangal Madison Teamworks fp & e Pvt. Ltd. Titan Company Limited Media
B04. Best Integration of Digital Content with TV
Sr No Entry Name Entrant Company Name Brand Company Name Category
1 Bas phoonk hi toh maarni hai! Madison Media Viacom 18 Media
2 Khel Kesari Viacom18 Media
3 A Day W_thout an 'I' Madison Media Tata Chemicals Ltd. Media
4 Bilkul Safe Hai Godrej Security Solutions Media
5 Dragging Yourself to Work - Find jobs you'd love to go! Infoedge India Ltd Media
6 IGBR Yeh Eid Banao Classic Initiative Media KRBL Ltd Media
7 Colors Dekho Run Banao Madison Media Viacom 18 Media
8 Aathwa Phera Hindustan Times Media
9 LinkedIn-MTV Get A Job 5 Viacom18 Media Pvt Ltd LinkedIn India Media
10 Jiggar pe Trigger Madison Media Viacom 18 Media
B05. Best Use of Entertainment Channel
Sr No Entry Name Entrant Company Name Brand Company Name Category
1 The style stage of swaggers Mindshare, Group M Pantaloons, ABFRL Media
2 Super Mechanic Contest Mindshare Castrol India Limited Media
3 #PeopleAddColor Madison Media Asian Paints Media
4 ZEE Keralam (Brand Idents, Onam Brand films, Independence day promos & Comedy Nights with suraj Launch) ZEE Keralam Media
5 GoodKnight- The Protection Partner Madison Media Godrej Consumer Product Limited Media
6 Get Snacking India Madison Media Balaji Wafers Pvt.ltd Media
7 From Bhabiji to Krishna Everyone Uses Godrej Ezee Madison Media Godrej Consumer Product Limited Media
B06. Best Use of Influencers/Celebrities
Sr No Entry Name Entrant Company Name Brand Company Name Category
1 Khel Kesari Madison Media Viacom 18 Media
2 #WhereIsMyChannel Zee Entertainment Enterprises Limited Media
3 #PeopleAddColor Madison Media Asian Paints Media
4 Super Mechanic Contest Mindshare Castrol India Limited Media
5 #ShakenAndStirred Zee Entertainment Enterprises Limited Media
6 Muthoot Finance - Life Mein Aagey Badhiye (with Amitabh Bachchan & Team CSK) MUTHOOT FINANCE Media
7 Pantaloons SIIMA Mindshare, Group M Pantaloons, ABFRL Media
8 Muthoot Finance - Soch Badaliye Campaign MUTHOOT FINANCE Media
9 Roshni-Andheron mein rang bhariye Madison Media Viacom 18 Media
10 Sr. Citizen Span Communications Directorate General of Information and Public Relations, Government of Maharasthra Media
11 A Day W_thout an 'I' Madison Media Tata Chemicals Ltd. Media
B08. Best Use of News Channel
Sr No Entry Name Entrant Company Name Brand Company Name Category
1 A Day W_thout an 'I' Madison Media Tata Chemicals Ltd. Media
2 Ultima - Abhi toh Aur Chalega Madison Media Asian Paints Media
3 Think Equity. Think Motilal Oswal Motilal Oswal Financial Services Limited Media
B09. Best Use of Regional Entertainment Channel
Sr No Entry Name Entrant Company Name Brand Company Name Category
1 Pantaloons SIIMA Mindshare, Group M Pantaloons, ABFRL Media
2 McDowell's No1 Yaari With Rana Mindshare Diageo India Media
3 ZEE Keralam (Brand Idents, Onam Brand films, Independence day promos & Comedy Nights with suraj Launch) ZEE Keralam Media
4 Super Mechanic Contest Mindshare Castrol India Limited Media
5 The Search for "Godrej No 1 Miss Punjab 2018" Madison Media Godrej Consumer Product Limited Media
B10. Best Branded Content on TV
Sr No Entry Name Entrant Company Name Brand Company Name Category
1 Dabur Red Paste Ogilvy Media
2 A Day W_thout an 'I' Madison Media Tata Chemicals Ltd. Media
3 MG Motor + NDTV Drive.in Launch Initiative Media MG Motor India Media
4 #PeopleAddColor Madison Media Asian Paints Media
5 McDowell's No1 Yaari With Rana Mindshare Diageo India Media
6 Branded Content- Bhabhiji Ghar Par Hain, Happu ki Ultan Paltan- Kurkure Zee Entertainment Enterprises Limited Media
7 Super Mechanic Contest Mindshare Castrol India Limited Media
8 The style stage of swaggers Mindshare, Group M Pantaloons, ABFRL Media
9 Get Snacking India Madison Media Balaji Wafers Pvt.ltd Media
10 Discovery School Super League Season 1 Discovery Communications India Media
B11. Best Use of Sports channel
Sr No Entry Name Entrant Company Name Brand Company Name Category
1 UltraTech - "Chance Na Lo" Group M Mindshare Division UltraTech Cement Ltd. Media
C01. Best Launch/Re-Launch of a Program/Channel
Sr No Entry Name Entrant Company Name Brand Company Name Category
1 ICC Cricket World Cup 2019 - Cricket ka crown Star India Private Limited Broadcasters
2 VIVO IPL 2019 - Game Banayega Name Star India Private Limited Broadcasters
3 Luv Kush Viacom18 Broadcasters
4 Dance Jodi Dance Juniors Zee Entertainment Enterprises Ltd Broadcasters
5 ABP News - Desh Ko Rakhe Aage ABP News Network Pvt Ltd. Broadcasters
6 ABP Ganga Launch ABP News Network Pvt Ltd. Broadcasters
7 Zee Bangla Brand Refresh Zee Entertainment Enterprises Ltd. Broadcasters
8 #ShakenAndStirred Zee Entertainment Enterprises Limited Broadcasters
C02. Best Program Promotion Strategy -Single Medium (Digital/Print/Radio/ On Ground/ Outdoor )
Sr No Entry Name Entrant Company Name Brand Company Name Category
1 Solar Cineplex - Nauchandi Mela - On Ground Viacom18 Media Pvt. Ltd. Broadcasters
2 #WhereIsMyChannel Zee Entertainment Enterprises Limited Broadcasters
3 Tula Pahate re - Wedding Highpoint Promotion Zee Marathi - Zee Entertainment Enterprises Limited Broadcasters
4 CPL - Digital Viacom18 Media Pvt. Ltd. Broadcasters
5 Khatron Ke Khiladi Season 9 - Digital Viacom18 Media Pvt. Ltd. Broadcasters
6 #VenomInMyVeins Zee Entertainment Enterprises Limited Broadcasters
7 ICC Cricket World Cup 2019 - Cricket ka crown Star India Private Limited Broadcasters
8 VIVO IPL 2019 - Game Banayega Name Star India Private Limited Broadcasters
9 &PICTURES - WORLD TELEVISION PREMIERE LOVE YATRI Zee Entertainment Enterprises Ltd Broadcasters
C03. Best Program Promotion Strategy - Integrated Marketing Strategy (Use of 2 or more mediums )
Sr No Entry Name Entrant Company Name Brand Company Name Category
1 Man vs. Wild with Bear Grylls and PM Modi Discovery Communications India Broadcasters
2 ICC Cricket World Cup 2019 - Cricket ka crown Star India Private Limited Broadcasters
3 VIVO IPL 2019 - Game Banayega Name Star India Private Limited Broadcasters
4 Kesari Nandan Viacom18 Media Pvt. Ltd. Broadcasters
5 ABP Ananda- SHARAD ANANDA 2019 ABP News Network Pvt Ltd. Broadcasters
6 India's Got Talent - Season 8 Viacom18 Media Pvt. Ltd. Broadcasters
7 ABP Majha- Bappa Majha Campaign ABP News Network Pvt Ltd. Broadcasters
8 Choti Sardarni Viacom18 Media Pvt. Ltd. Broadcasters
9 Gudiya Humari Sabhi Pe Bhari- Integrated Marketing Campaign Zee Entertainment Enterprises Limited Broadcasters
C04. Public Service
Sr No Entry Name Entrant Company Name Brand Company Name Category
1 Solar Cineplex - Nauchandi Mela Viacom18 Media Pvt. Ltd. Broadcasters
2 ABP Majha- Bappa Majha Campaign ABP News Network Pvt Ltd. Broadcasters