| Theme - TV Advertising in the Digital World | |||
| Time | Session | Topic | Speakers |
| Registration | |||
| 1.30pm to 1.45pm | Welcome Address | Dr. Annurag Batra, Chairman & Editor-in-Chief, exchange4media | |
| 1.45pm to 2.10pm | Keynote Session- Fireside Chat | Why Television is Central to Building Brands | Vaishali Banerjee, Managing Director, Platinum Guild International, (PGI) in conversation with Dr. Annurag Batra, Chairman & Editor-in-Chief, exchange4media |
| 2.10pm to 2.50pm | Panel | Power of Cricket | Anita Kotwani, CEO, Carat India Girish Hingorani, Senior General Manager& Head - Marketing, Ecommerce & Modern Trade, Blue Star Limited Sumeet Singh, CMO, Info Edge India Ltd(naukri,99acres, Jeevansathi, Shiksha, naukrigulf) Vivek Srivatsa, Head Marketing , Sales and Service Strategy , Tata Passenger Electric Mobility Session Chair- Vani Gupta Dandia, Independent Business Consultant, CherryPeachPlum Growth |
| 2.55pm to 3.15pm | Keynote | The Best TV Ads Always have a Digital Gene | Josy Paul, Chairman and Chief Creative Officer – BBDO India |
| 3.20pm to 4.05pm | Panel | Connected TV: Challenges and Opportunities for Marketers | Ajay Kakkar, CMO, Aditya Birla Capital Atit Mehta, Head Marketing, Byju's Deba Ghoshal, Vice-President and Head of Marketing, Voltas Limited Session Chair- Mohit Joshi, CEO- Havas Media Group India |
| 4.05pm to 4.45pm | Keynote Session- Fireside Chat | Creativity in Television- What works, what doesn’t! | Harshad Rajadhyaksha, Chief Creative Officer, Ogilvy India Kainaz Karmakar, Chief Creative Officer, Ogilvy India Sukesh Nayak, Chief Creative Officer, Ogilvy India Session Chair- Neeta Nair, Associate Editor, Impact |
| 4.50 pm to 5.00 pm | Speaker Session | TBD | |
| 5.05 pm to 5.25 pm | Keynote Session | The Future of TV as a Medium for Advertising in a Digital World | Shashi Sinha, CEO- India, Mediabrands |
