(Recognizing creative work from various industry sectors in the television advertising domain.)
Recognizing outstanding TV campaigns done by the automotive products & services industry.
Example: two-wheelers, four-wheelers, petrol, engine oil, car accessories, tyres etc.
Recognizing outstanding TV campaigns done by the banking, financial services and insurance industry.
Example: banks, insurance, loan, mutual funds, financial consultants, cash management services etc.
Recognizing outstanding TV campaigns done by the consumer durables & electronics industry.
Example: household and office electronics, home furnishings & maintenance etc.
Recognizing outstanding TV campaigns that enhance image of an organization without mentioning specific product attributes, recruitment, festival messages etc.
Recognizing outstanding TV campaign that created awareness to promote social welfare.
Example: public service announcement, environmental awareness, ethnic & disability awareness, anti-smoking, anti-drunk-driving etc.
Recognizing outstanding TV campaigns done by the e- commerce industry
Example: ecommerce websites, online services, online retail/wholesale marketplaces.
Recognizing outstanding TV campaigns done by the mobile app industry.
Example: payZap, google pay, spotify, paytm, swiggy, urban clap.
Recognizing outstanding TV campaigns done by the entertainment & media industry.
Example: television programming, movies, trailers & promos, music etc.
Recognizing outstanding TV campaigns by fmcg, food & beverages industry.
Example: food products , home & personal care, cosmetics, dairy products, non-alcoholic beverages etc.
Recognizing outstanding TV campaigns by Jewellery, Fashion & Lifestyle Industry.
Example: apparel, footwear, accessories, luxury goods etc.
Recognizing outstanding TV campaigns by retail industry.
Example: malls, departmental stores, virtual stores, salons, home décor & furniture etc.
Recognizing outstanding TV campaigns by telecom industry.
Example: mobile network service providers and mobile phones, DTH service providers, internet service providers.
Recognizing outstanding TV campaigns by travel, tourism & hospitality industry.
Recognizing outstanding TV campaigns by pharma, hygiene & wellness industry
We are not inviting nominations in this sub category. This award is handpicked by the Grand Jury from the subcategory A01 to A14
(Recognizing exemplary television advertising campaigns done by brands/agencies/ broadcasters through various medias.)
Recognizing outstanding work which successfully integrated TV along with 2 other mediums in the media plan.
Recognizing outstanding work done on TV that successfully utilises research, planning, marketing and strategy for the launch/re-launch of a product/service.
Recognizing outstanding work which successfully uses TV for promoting a Film
Recognizing outstanding work which successfully uses TV for promoting OTT Channel/ Content/ Series/ Short Films.
Recognizing outstanding TV campaign that associates a brand/programme/product/service with a movie.
Recognizing outstanding work that successfully integrates content on digital/social media/apps/ with TV for promoting a product/service/brand.
Recognizing outstanding work that successfully used experiential marketing along with TV for promoting a product/service/brand.
Recognizing outstanding work done on TV that effectively associates influencers and/or celebrities with advertising or a promotional activity for the launch/re-launch/marketing of a product/service.
Recognizing outstanding TV campaign that created brand awareness.
Recognizing outstanding work done on TV that successfully uses innovation and effectiveness of a sponsorship program featuring content creation, product placement or product/service association to reach specific business goals and enhance the image of the organization.
Recognizing outstanding work done on TV that has successfully used an entertainment channel for promoting a product/service/brand.
Recognizing outstanding work done on TV that has innovatively used the kids channel for promoting a product/service/brand.
Recognizing outstanding work done on TV that has successfully used a news channel for promoting a product/service/brand.
Recognizing outstanding work done on TV that has creatively used a regional entertainment channel for promoting a product/service/brand.
Recognizing outstanding work done on TV that has successfully used a sports channel for promoting a product/service/brand.
Recognizing outstanding work done on TV that successfully utilises knowledge & lifestyle channel for promoting a product/service/brand.
Recognizing outstanding work done by a broadcaster to launch or relaunch a program or channel
Recognizing outstanding work done by a broadcaster to promote a program on TV
Recognizes the most effective and innovative integrated marketing campaign done for the promotion of a program or channel
Recognizing outstanding TV campaigns done by a broadcaster which creates awareness amongst the public regarding social welfare.