#PrimeTimeAwards | #TVFirst

AWARDS FOR
EXCELLENCE
IN TV ADVERTISING

 

Shortlist

CREATIVITY
A01. Automotive Products & Services
Sr. No Entry Name Entrant Company Name Brand Company Name
1 MG 50K Campaign (#WomenOfMG) Cheil Worldwide MG Motor India Pvt. Ltd.
2 MG Astor - The AI Affair Cheil Worldwide MG Motor India Pvt. Ltd.
A02. Banking, Financial Services and Insurance
Sr. No Entry Name Entrant Company Name Brand Company Name
1 Motilal Oswal- Do It Yourself Campaign Motilal Oswal Financial Services Ltd
2 Policybazaar's Life ka U-turn Policybazaar Insurance Brokers Pvt Ltd
3 Freedom from clutter in Impact properties Madison Media Dhani Loans & Services Ltd
4 Bandhan Bank - Strengthening 'Bandhan' with Assam Madison Ace Bandhan Bank
A03. Consumer Durables & Electronics
Sr. No Entry Name Entrant Company Name Brand Company Name
1 Nothing Like Duroflex Duroflex
A04. Corporate Image
Sr. No Entry Name Entrant Company Name Brand Company Name
1 Naali Bindu Campaign_Zee Sarthak Zee Entertainment Enterprises
2 Chhath Pooja - Sanitizing the ghat Activity Zee Anmol, Zee Entertainment Enterprises
A05.CSR & Social Welfare
Sr. No Entry Name Entrant Company Name Brand Company Name
1 Better Together Times Network
2 BHADRA BHAABE VOTE ABP Network Pvt. Ltd.
3 ABP Majha - Bappa Majha ABP Majha ABP Network
4 #CoronaKoHaranaHai Zee Entertainment Enterprises Ltd
5 Naali Bindu Campaign_Zee Sarthak Zee Entertainment Enterprises
6 Hyundai #BeTheBetterGuy Times Network Hyundai Motor Company
7 Critical Illness ICICI Lombard GIC Ltd.
8 Kaam Wapasi ZEE Entertainment Enterprises Ltd
A06. E-Commerce
Sr. No Entry Name Entrant Company Name Brand Company Name
1 Housing.com - Yahan Search Khatam Karo Housing.com
A07. Mobile App
Sr. No Entry Name Entrant Company Name Brand Company Name
1 Freedom from clutter in Impact properties Madison Media Dhani Loans & Services Ltd
2 IL TakeCare App ICICI Lombard GIC Ltd.
3 Learn the way the world does Shreyansh Innovations Private Limited Tutopia Pvt Ltd
A08.Entertainment & Media
Sr. No Entry Name Entrant Company Name Brand Company Name
1 Ek Mahanayak-Dr. B.R. Ambedkar ZEE Entertainment
2 BHADRA BHAABE VOTE ABP Network Pvt. Ltd.
3 Privé Evenings &PriveHD - Zee Entertainment Enterprises Limited &PriveHD - Zee Entertainment Enterprises Limited
4 Disney Imagine That Disney Broadcasting (India) Private Limited
5 BANGLAR KHOBOR BANGLAR THEKE ABP Network Pvt. Ltd.
6 Mauka-E-Vardaat ZEE Entertainment
7 Tu Chinta Mat Kar Maai Zee Entertainment Enterprises Ltd
8 Chef vs Fridge Launch Campaign Zee Cafe - Zee Entertainment Enterprises Limited
9 Flix Superheroes Anthem Shoot Promo &Flix - Zee Entertainment Enterprises Limited
10 Talent Camera Action Season 2 Zee Entertainment Enterprises Ltd
11 Mithai Zee Entertainment Enterprises Limited West Bengal
12 Monster Hunter Promo Campaign &Flix - Zee Entertainment Enterprises Limited
13 World Music Day on &pictures &pictures - Zee Entertainment Enterprises Ltd
14 2020 Ka The End Zee Entertainment Enterprises Ltd
15 Yeshu ZEE Entertainment
A09. FMCG (Food, Beverages, Beauty)
Sr. No Entry Name Entrant Company Name Brand Company Name
1 Santoor COVID-2 film Wipro Consumer Care Private Limited
2 Mother Dairy Mishti Doi ABP Ananda Campaign 2020 ABP Network Pvt. Ltd.
3 Maxkleen farrsh Wipro Consumer Care Private Limited
4 Chandrika Thilakkam (Shine) Wipro Consumer Care Private Limited
5 Thand Padi Imlliadrakee - The Creative Shop Parag Milk
6 Sunsilk ABP Ananda Durga Puja 2020 Campaign ABP Network Pvt. Ltd.
A10. Jewellery, Fashion & Lifestyle
Sr. No Entry Name Entrant Company Name Brand Company Name
1 True Shine is Timeless Shreyansh Innovations Pvt. Ltd. Stonex India Pvt. Ltd.
2 #kanyamaan Shreyansh Innovations Pvt. Ltd. Vedant Fashions Private Limited
A11. Retail
Sr. No Entry Name Entrant Company Name Brand Company Name
1 My Kind of Tech Reliance Digital Retail Limited
A12. Telecom
Sr. No Entry Name Entrant Company Name Brand Company Name
1 Khidki Campaign Ogilvy Tata Play Ltd.
2 JioFiber Campaign 2020 Reliance Jio
A14. Pharma, Hospitals & Wellness
Sr. No Entry Name Entrant Company Name Brand Company Name
1 Have Wings. Will Fly. Soothe Healthcare
2 For Her Red Days Silver Train International Comfort and Secure
MEDIA
B01. Best Integrated TV Campaign (Use of two or more mediums along with TV)
Sr. No Entry Name Entrant Company Name Brand Company Name
1 Motilal Oswal- Do It Yourself Campaign Motilal Oswal Financial Services Ltd
2 World TV Day Zee Entertainment
3 Housing.com - Yahan Search Khatam Karo Housing.com
4 Act Now Times Network
5 Imagine an Alert mechanism, every time you take a Wrong Step in Life!  Mindshare UltraTech Cement Limited
6 Freedom from clutter in Impact properties Madison Media Dhani Loans & Services Ltd
7 Bandhan Bank - Strengthening 'Bandhan' with Assam Madison Ace Bandhan Bank
8 Labhlitis Messiah Zee Entertainment Enterprises Ltd
9 My Kind of Tech Reliance Digital Retail Limited
10 Be Unapologetically You! Madison Media Marico Ltd
11 SaReGaMaPa Campaign Zee Entertainment Enterprises
12 WTP Hello Charlie on Zee Cinema Zee Entertainment Enterprises Ltd
13 Kehta Hai Voter News18 Bihar Jharkhand
14 Nothing Like Duroflex Duroflex
15 Tu Chinta Mat Kar Maai Zee Entertainment Enterprises Ltd
16 Khidki Campaign Ogilvy Tata Play Ltd.
B02. Best Use of TV to Launch/Re-Launch Product/Service
Sr. No Entry Name Entrant Company Name Brand Company Name
1 Spotlight of India MADISON MEDIA Asian paints
2 ABP Nadu Launch Campaign ABP Nadu ABP Network
3 ABP Desam Launch campaign ABP Desam ABP Network
4 Crompton Energion Fans - Full Speed Savings Madison Media Crompton Greaves Consumer Electricals Limited.
5 Ab Badlega Bharat, Banega Navbharat TIMES NETWORK
6 Mithai Launch Campaign Zee Entertainment Enterprises Limited
B03. Best Use of TV to Promote a Film
Sr. No Entry Name Entrant Company Name Brand Company Name
1 Nazar ghati durghatna ghati Starcom India Lenskart
2 World Music Day on &pictures &pictures - Zee Entertainment Enterprises Ltd &pictures - Zee Entertainment Enterprises Ltd
3 Ab Badlega Bharat, Banega Navbharat TIMES NETWORK TIMES NETWORK
B05. Best Integration of Brand & Movie
Sr. No Entry Name Entrant Company Name Brand Company Name
1 Bharat ke Real Champions Soothe Healthcare
2 Vakeel Saab World Television Premiere Zee Entertainment Enterprises Limited
B06. Best Integration of Digital Content with TV
Sr. No Entry Name Entrant Company Name Brand Company Name
1 Housing.com - Yahan Search Khatam Karo Housing.com
2 Be Unapologetically You! Madison Media Marico Ltd
3 Bandhan Bank - Strengthening 'Bandhan' with Assam Madison Ace Bandhan Bank
4 Labhlitis Messiah Zee Entertainment Enterprises Ltd
5 SaReGaMaPa Campaign Zee Entertainment Enterprises
6 Tu Chinta Mat Kar Maai Zee Entertainment Enterprises Ltd
7 IPL 2021 Star Sports
8 Kamariya Kare Hip Hop Zee Entertainment Enterprises Ltd
9 Talent Camera Action Season 2 Zee Entertainment Enterprises Ltd
10 ZEE BANGLA DURGA PUJO CAMPAIGN Zee Bangla - Zee Entertainment Enterprises Limited Zee Entertainment Enterprises Limited
11 Dadagiri Launch Campaign Zee Bangla - Zee Entertainment Enterprises Limited Zee Entertainment Enterprises Limited
12 JK Smart Tyre JK Tyre & Industries Limited
B07. Best Integration of Experiential Marketing with TV
Sr. No Entry Name Entrant Company Name Brand Company Name
1 Freedom from clutter in Impact properties Madison Media Dhani Loans & Services Ltd
2 Spotlight of India MADISON MEDIA Asian paints
3 Labhlitis Messiah Zee Entertainment Enterprises Ltd
4 SaReGaMaPa Campaign Zee Entertainment Enterprises
5 Vakeel Saab World Television Premiere Zee Entertainment Enterprises Limited
6 Anmol Rakshak Zee Anmol, Zee Entertainment Enterprises
7 DOPAHAR KI SWADISHT PRATIYOGITA Zee Anmol, Zee Entertainment Enterprises
8 Rathayatra Campaign Zee Entertainment Enterprises
B08. Best Use of Influencers/Celebrities on TV
Sr. No Entry Name Entrant Company Name Brand Company Name
1 CRED Venkaboys ITW Catalyst Pvt Ltd. CRED
2 Great for the Good CRED ITW Catalyst Pvt Ltd. CRED
3 MOJ APP Alliance Advertising & Marketing
4 Brand Story through TV Madison Media GCPL
5 Imagine TV Celeb Alerting, every time you take a Wrong Step in Life!  Mindshare UltraTech Cement Limited
6 Spotlight of India MADISON MEDIA Asian paints
7 BHADRA BHAABE VOTE ABP Network Pvt. Ltd.
8 De-Licious Story:
Fuelling India’s Love of Meat to propel India’s First D2C Unicorn
Madison Media Delightful Gourmet Pvt. Ltd
9 Hotseat - a dream of Millions MADISON MEDIA Asian paints
10 Mother Dairy Mishti Doi ABP Ananda Campaign 2020 ABP Network Pvt. Ltd.
11 Kamariya Kare Hip Hop Zee Entertainment Enterprises Ltd
B09. Best Use of TV to Create Brand Awareness
Sr. No Entry Name Entrant Company Name Brand Company Name
1 JioFiber Campaign 2020 Reliance Jio
2 Imagine TV as Alert mechanism, every time you take a Wrong Step in Life!  Mindshare UltraTech Cement Limited
3 Freedom from clutter in Impact properties Madison Media Dhani Loans & Services Ltd
4 Spotlight of India MADISON MEDIA Asian paints
5 BANGLAR KHOBOR BANGLAR THEKE ABP Network Pvt. Ltd.
6 Vakeel Saab World Television Premiere Zee Entertainment Enterprises Limited
7 Mother Dairy Mishti Doi ABP Ananda Campaign 2020 ABP Network Pvt. Ltd.
8 De-Licious Story:
Fuelling India’s Love of Meat to propel India’s First D2C Unicorn
Madison Media Delightful Gourmet Pvt. Ltd
9 Sunsilk ABP Ananda Durga Puja 2020 Campaign ABP Network Pvt. Ltd.
10 Crompton Geysers - Perfect Hot Water Madison Media Crompton Greaves Consumer Electricals Limited.
11 Anmol Rakshak Zee Anmol, Zee Entertainment Enterprises
12 DOPAHAR KI SWADISHT PRATIYOGITA Zee Anmol, Zee Entertainment Enterprises
13 AU Bank - Badlaav Humse hai OMD AU Small Finance Bank
B10. Best Branded Content on TV
Sr. No Entry Name Entrant Company Name Brand Company Name
1 Budget bhi shauk bhi Madison Media Asian Paints
2 Freedom from clutter in Impact properties Madison Media Dhani Loans & Services Ltd
3 Brand Story through TV Madison Media GCPL
4 Be Unapologetically You! Madison Media Marico Ltd
5 Mother Dairy Mishti Doi ABP Ananda Campaign 2020 ABP Network Pvt. Ltd.
6 Sunsilk ABP Ananda Durga Puja 2020 Campaign ABP Network Pvt. Ltd.
7 Disney Imagine That x Cello Disney Broadcasting (India) Private Limited
B11. Best Use of Entertainment Channel
Sr. No Entry Name Entrant Company Name Brand Company Name
1 Spotlight of India MADISON MEDIA Asian paints
2 SaReGaMaPa Campaign Zee Entertainment Enterprises Zee Entertainment Enterprises
3 Be Unapologetically You! Madison Media Marico Ltd
4 AU Bank - Badlaav Humse hai OMD AU Small Finance Bank
5 Rathayatra Campaign Zee Entertainment Enterprises Zee Entertainment Enterprises
B12. Best Use of Kids Channel
Sr. No Entry Name Entrant Company Name Brand Company Name
1 Lion King x Byju's Disney Broadcasting (India) Private Limited
B13. Best Use of News Channel
Sr. No Entry Name Entrant Company Name Brand Company Name
1 De-Licious Story:
Fuelling India’s Love of Meat to propel India’s First D2C Unicorn
Madison Media Delightful Gourmet Pvt. Ltd
2 BHADRA BHAABE VOTE ABP Network Pvt. Ltd.
3 Contextual News – Highlighting Cement is irreversible decision in Home Building  Mindshare UltraTech Cement Limited
4 BANGLAR KHOBOR BANGLAR THEKE ABP Network Pvt. Ltd.
5 Mother Dairy Mishti Doi ABP Ananda Campaign 2020 ABP Network Pvt. Ltd.
6 "GOOD NEWS" BY INDIRA IVF Madison Media Indira IVF Hospital Private Limited
7 BANGLAR BIDHAN ABP Network Pvt. Ltd.
8 TIMES NETWORK India Economic Conclave Times Network
9 TIMES NETWORK India Revival Mission Times Network
10 Sunsilk ABP Ananda Durga Puja 2020 Campaign ABP Network Pvt. Ltd.
B14. Best Use of Regional Entertainment Channel
Sr. No Entry Name Entrant Company Name Brand Company Name
1 Spotlight of India MADISON MEDIA Asian paints
2 Labhlitis Messiah Zee Entertainment Enterprises Ltd
3 Tu Chinta Mat Kar Maai Zee Entertainment Enterprises Ltd
4 Mithai Launch Campaign Zee Entertainment Enterprises Limited
5 Kamariya Kare Hip Hop Zee Entertainment Enterprises Ltd
6 Talent Camera Action Season 2 Zee Entertainment Enterprises Ltd
7 Crompton Energion Fans - Full Speed Savings Madison Media Crompton Greaves Consumer Electricals Limited.
B15. Best Use of Sports Channel
Sr. No Entry Name Entrant Company Name Brand Company Name
1 Freedom from clutter in Impact properties Madison Media Dhani Loans & Services Ltd
2 Imagine Sports as an Alert Mechanism, every time you take a Wrong Step in Life!  Mindshare UltraTech Cement Limited
3 How INDRA IVF Won With Sports Madison Media Indira IVF Hospital Private Limited
B16. Best Use of Knowledge & Lifestyle Channel
Sr. No Entry Name Entrant Company Name Brand Company Name
1 De-Licious Story:
Fuelling India’s Love of Meat to propel India’s First D2C Unicorn
Madison Media Delightful Gourmet Pvt. Ltd
2 Building premium imagery by leveraging association with infrastructure marvels  Mindshare UltraTech Cement Limited
BROADCASTERS
C01. Best Launch/Re-Launch of a Program/Channel
Sr. No Entry Name Entrant Company Name Brand Company Name
1 Yeshu ZEE Entertainment
2 ABP Nadu Launch Campaign ABP Nadu ABP Network
3 Namak Issk Ka Viacom18 Media Pvt. Ltd.
4 Financial Quotient CNBC-TV18 CNBC-TV18
5 WTP Hello Charlie on Zee Cinema Zee Entertainment Enterprises Ltd
6 ABP Desam Launch campaign ABP Desam ABP Network
7 Mauka-E-Vardaat ZEE Entertainment
8 Bigg Boss 14 Viacom18 Media Pvt. Ltd.
9 Disney Imagine That Disney Broadcasting (India) Private Limited
10 Bawara Dil Viacom18
11 Ek Mahanayak-Dr. B.R. Ambedkar ZEE Entertainment
12 Pinaki & Happy The Bhoot Bandhus – Launch Nickelodeon Sonic India - Viacom18 Media Pvt. Ltd.
13 Tujhse Hai Raabta Launch Campaign Zee Anmol, Zee Entertainment Enterprises
C02. Best Program Promotion on TV
Sr. No Entry Name Entrant Company Name Brand Company Name
1 Financial Quotient CNBC-TV18
2 Mauka-E-Vardaat ZEE Entertainment
3 Ek Mahanayak-Dr. B.R. Ambedkar ZEE Entertainment
4 Sunday Night Football Star India Pvt. Ltd.
5 BANGLAR KHOBOR BANGLAR THEKE ABP Network Pvt. Ltd.
6 Dadagiri Launch Campaign Zee Entertainment Enterprises Limited
7 Vakeel Saab World Television Premiere Zee Entertainment Enterprises Limited
8 IPL 2021 Star Sports
9 Yeshu ZEE Entertainment
10 Mithai Launch Promotion Zee Entertainment Enterprises Limited
11 BANGLAR BIDHAN ABP Network Pvt. Ltd.
12 Nave Lakshya Star India Pt ltd
C03. Best Marketing Strategy -Integrated (Use of 2 or more mediums)
Sr. No Entry Name Entrant Company Name Brand Company Name
1 Act Now Times Network
2 BHADRA BHAABE VOTE ABP Network Pvt. Ltd.
3 WTP Hello Charlie on Zee Cinema Zee Entertainment Enterprises Ltd
4 Disney Imagine That Disney Broadcasting (India) Private Limited
5 The Real HD Experience Star India Pvt. Ltd.
6 Bigg Boss 14 Viacom18 Media Pvt. Ltd.
7 BANGLAR BIDHAN ABP Network Pvt. Ltd.
8 Talent Camera Action Season 2 Zee Entertainment Enterprises Ltd
9 World TV Premiere Dabangg3 Zee Entertainment Enterprises Ltd
10 Tujhse Hai Raabta Launch Campaign Zee Anmol, Zee Entertainment Enterprises
11 Namak Issk Ka Viacom18 Media Pvt. Ltd.
12 Anmol Rakshak Zee Anmol, Zee Entertainment Enterprises
13 Nickelodeon Yoga Se Hi Hoga 2021 Nickelodeon India - Viacom18 Media Pvt. Ltd.
14 Agniphera Launch Campaign Zee Anmol, Zee Entertainment Enterprises
15 DOPAHAR KI SWADISHT PRATIYOGITA Zee Anmol, Zee Entertainment Enterprises
16 Vakeel Saab World Television Premiere Zee Entertainment Enterprises Limited
C04. Public Service
Sr. No Entry Name Entrant Company Name Brand Company Name
1 Act Now Times Network
2 BHADRA BHAABE VOTE ABP Network Pvt. Ltd.
3 Tu Chinta Mat Kar Maai Zee Entertainment Enterprises Ltd
4 Dabangg Bano Mask Pehno Zee Entertainment Enterprises Ltd
5 ABP Network - Robin Hood Army ABP Network