#PrimeTimeAwards | #TVFirst

AWARDS FOR EXCELLENCE IN TV ADVERTISING

Winners 2022

CREATIVITY
A02. Banking, Financial Services and Insurance
Sr. No. Campaign Name Entrant Name Client Company Metals
1 Promises ka Partner Canara HSBC Life Insurance Bronze Bronze
2 Yeh Mera Idea Tha Cog Culture Cashfree Payments Silver Silver
3 Paap Policybazaar Insurance Brokers Pvt Ltd Gold Gold
A03. Consumer Durables & Electronics
Sr. No. Campaign Name Entrant Name Client Company Metals
1 Garmi Ko Karo Symphony Symphony Limited Bronze Bronze
2 Ceiling Lights- Mood Jaisa, Lighting Waisa Crompton Greaves Consumer Electricals Limited Silver Silver
3 Spotlight of India Madison Media Asian Paints Ltd. Gold Gold
4 Life se mango more (Towel) Shreyansh Innovations Welspun Global Brands Ltd Gold Gold
A04. Corporate Image
Sr. No. Campaign Name Entrant Name Client Company Metals
1 Big In Your Life News Mindshare Aditya Birla Group Bronze Bronze
2 JSW Steel, Always Around JSW Steel Gold Gold
A05.CSR & Social Welfare
Sr. No. Campaign Name Entrant Name Client Company Metals
1 Chhath Puja – Sanitization Drive Zee Anmol, Zee Entertainment Enterprises Ltd. Bronze Bronze
2 Naali Bindu Campaign_Zee Sarthak ZEEL Silver Silver
A06. E-Commerce
Sr. No. Campaign Name Entrant Name Client Company Metals
1 Tata Neu - Launch Tata Digital Ltd. Gold Gold
A07. Mobile App
Sr. No. Campaign Name Entrant Name Client Company Metals
1 Anmol Jodha Pratiyogita Zee Anmol, Zee Entertainment Enterprises Ltd. Bronze Bronze
2 IL TakeCare App Face Scan ICICI Lombard GIC Ltd. Silver Silver
3 Tata Neu - Launch Tata Digital Ltd. Gold Gold
A08.Entertainment & Media
Sr. No. Campaign Name Entrant Name Client Company Metals
1 Colors Bangla Tumpa Autowali Launch Viacom18 Media Pvt. Ltd. Bronze Bronze
2 Mithya Launch Campaign ZEE5 Silver Silver
3 Colors Bangla Indrani Launch Viacom18 Media Pvt. Ltd. Silver Silver
4 Helmet Marketing Campaign ZEE5 Gold Gold
A10. Jewellery, Fashion & Lifestyle
Sr. No. Campaign Name Entrant Name Client Company Metals
1 Unbox Your Life Shreyansh Innovations Lux Industries Limited Bronze Bronze
2 NON-STOP PUJO Mindshare Aditya Birla Fashion & Retail Pvt. Ltd. Silver Silver
3 THIS PUJO, YOU ARE THE CELEBRATION Mindshare Aditya Birla Fashion & Retail Pvt. Ltd. Gold Gold
A11. Retail
Sr. No. Campaign Name Entrant Name Client Company Metals
1 Katha & INA Collection Campaign P.N.Gadgil Jewellers Pvt Ltd Bronze Bronze
2 Taiyyar Hokar Aaiye Shreyansh Innovations Pvt Ltd Vedant Fashions Limited Silver Silver
3 Dulhan Wali Feeling Shreyansh Innovations Pvt Ltd Vedant Fashions Limited Gold Gold
A12. Telecom
Sr. No. Campaign Name Entrant Name Client Company Metals
1 Ab Har Ghar JioFiber (JioFiber IPL Campaign 2021) Reliance Jio Silver Silver
A15 Best Television Advertisement
Sr. No. Campaign Name Entrant Name Client Company Metals
1 Paap Policybazaar Insurance Brokers Pvt Ltd
MEDIA
B01. Best Integrated TV Campaign (Use of two or more mediums along with TV)
Sr. No. Campaign Name Entrant Company Client Company Metals
1 Spotlight of India Madison Media Asian Paints Ltd. Bronze Bronze
2 Thoda Ruk Shah Rukh Novi Digital Entertainment Silver Silver
3 Paap Policybazaar Insurance Brokers Pvt Ltd Gold Gold
B02. Best Use of TV to Launch/Re-Launch Product/Service
Sr. No. Campaign Name Entrant Name Client Company Metals
1 Saridon India Relaunch - Making Resilient Indians Act on Headaches CONSUMER HEALTH AT BAYER Bronze Bronze
2 Spotlight of India Madison Media Asian Paints Ltd. Bronze Bronze
3 Tata Neu - Launch Tata Digital Ltd. Silver Silver
4 Mr. Policybazaar Policybazaar Insurance Brokers Pvt Ltd Gold Gold
B03. Best Use of TV to Promote a Film
Sr. No. Campaign Name Entrant Name Client Company Metals
1 Sardar Udham Campaign Sony Max- Sony Pictures Networks India Bronze Bronze
2 MAJOR CAMPAIGN Sony Max- Sony Pictures Networks India Bronze Bronze
3 BHOOL BHULAIYAA 2 Sony Max- Sony Pictures Networks India Silver Silver
4 K.G.F Chapter 2 Sony Max- Sony Pictures Networks India Gold Gold
B05. Best Integration of Brand & Movie
Sr. No. Campaign Name Entrant Name Client Company Metals
1 Helmet Brand Partnership ZEE5 Silver Silver
2 ‘Mauka Ek’ an alert mechanism to sensitize home builders to choose the right cement Mindshare UltraTech Cement Limited Gold Gold
B06. Best Integration of Digital Content with TV
Sr. No. Campaign Name Entrant Name Client Company Metals
1 Zee Bangla Mother's Day Campaign Zee Bangla Bronze Bronze
2 Yeh Mera Idea Tha Cog Culture Cashfree Payments Bronze Bronze
3 Aise Karte Hai Options Trading 5paisa Capital Limited Bronze Bronze
4 DADAGIRI LAUNCH CAMPAIGN Zee Bangla Silver Silver
5 World Biryani Day Madison India LT Foods Pvt.Ltd Gold Gold
B07. Best Integration of Experiential Marketing with TV
Sr. No. Campaign Name Entrant Name Client Company Metals
1 Spotlight of India Madison India Asian Paints Ltd. Bronze Bronze
2 Baal Shiv Launch &TV Bronze Bronze
3 Anmol Jodha Pratiyogita Zee Anmol, Zee Entertainment Enterprises Ltd. Silver Silver
4 Gajar Maulicha Experiential Activation Shemaroo Entertainment Ltd Silver Silver
5 KGF Chapter 2 Telugu - World Television Premire Zee Entertainment Enterprises Limited Gold Gold
B08. Best Use of Influencers/Celebrities on TV
Sr. No. Campaign Name Entrant Company Client Company Metals
1 Paap Policybazaar Insurance Brokers Pvt Ltd Silver Silver
2 Body ki Bhasha delivered in Matra Bhasha Madison Media Modenik Lifestyle Pvt. Ltd. Silver Silver
B09. Best Use of TV to Create Brand Awareness
Sr. No. Campaign Name Entrant Name Client Company Metals
1 Mr. Policybazaar Policybazaar Insurance Brokers Pvt Ltd Bronze Bronze
B10. Best Branded Content on TV
Sr. No. Campaign Name Entrant Name Client Company Metals
1 ‘Mauka Ek’ an alert mechanism to sensitize home builders to choose the right cement Mindshare UltraTech Cement Limited Bronze Bronze
2 Gowardhan ka garvshali Padav Madison Media Parag Milk Food Silver Silver
3 #CallItOut #ItsNotOk Network 18 Gold Gold
B11. Best Use of Entertainment Channel
Sr. No. Campaign Name Entrant Name Client Company Metals
1 Spotlight of India Madison Media Asian Paints Ltd. Bronze Bronze
B12. Best Use of Kids Channel
Sr. No. Campaign Name Entrant Name Client Company Metals
1 Protekting kids from the virus through an unique & first ever integration Madison Media Godrej Consumer Product Limited Bronze Bronze
B13. Best Use of News Channel
Sr. No. Campaign Name Entrant Name Client Company Metals
1 Breaking News - Breaking Barriers Madison Media Nobel Hygiene Silver Silver
2 Big In Your Life Mindshare Aditya Birla Group Silver Silver
3 #CallItOut #ItsNotOk Network 18 Gold Gold
B14. Best Use of Regional Entertainment Channel
Sr. No. Campaign Name Entrant Name Client Company Metals
1 AsianPaints in Bigg-Boss Malayalam Madison Media Asian Paints Ltd. Bronze Bronze
2 Indira IVF Winning Hearts in Karnataka Madison Media Indira IVF Bronze Bronze
3 Friends Pehno, Bahar Nikalo Madison Media Nobel Hygiene Silver Silver
B15. Best Use of Sports Channel
Sr. No. Campaign Name Entrant Company Client Company Metals
1 Crompton SilentPro - Play to Win! Madison Media Crompton Greaves Consumer Electricals Limited Bronze Bronze
2 Tata Neu - Launch Tata digital Ltd. Silver Silver
BROADCASTERS
C01. Best Launch/Re-Launch of a Program/Channel
Sr. No. Campaign Name Entrant Name Client Company Metals
1 Baal Shiv Launch &TV Bronze Bronze
2 Legends of the Ramayana with Amish Warner Bros. Discovery Silver Silver
3 Zindagi On DTH (TV) | Launch Campaign Zee Entertainment Enterprises Ltd Silver Silver
4 DID L'il Masters Zee Tv Gold Gold
C02. Best Program Promotion on TV
Sr. No. Campaign Name Entrant Name Client Company Metals
1 MAJOR CAMPAIGN Sony Max- Sony Pictures Networks India Bronze Bronze
2 LOKKHI KAKIMA SUPERSTAR LAUNCH PROMO Zee Bangla Silver Silver
3 Colors Bangla Tumpa Autowali Launch Viacom18 Media Pvt. Ltd. Gold Gold
C03. Best Marketing Strategy -Integrated (Use of 2 or more mediums)
Sr. No. Campaign Name Entrant Name Client Company Metals
1 Chunav Kranti Express ABP Network Bronze Bronze
2 Rashmi Rocket Marketing Campaign ZEE5 Silver Silver
3 Helmet Marketing Campaign ZEE5 Gold Gold
C04. Public Service
Sr. No. Campaign Name Entrant Name Client Company Metals
1 Amazing Indians Times Network Bronze Bronze
Excellence Award
E01 - Advertiser of the Year
Policybazaar Insurance Brokers Pvt Ltd
Media Agency of the Year
Madison Media