Programmatic Summit 2022

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e4m Programmatic Summit aims to create an interactive platform for brands, advertisers, content marketers and martech agencies to throw light on the pressing changes and greater effect on programmatic ecosystem. The programmatic advertising promises — better targeting, greater reach, real-time optimization that has never been bigger. It’s an industry filled with discrepancies, impact and relevance. As the call for better clarity bumps up against their enormous potential, where does the programmatic market actually stand in 2023?

e4m-Xaxis Report 2023

Digital marketing is growing at an unprecedented rate since the beginning of the covid19 pandemic. However, the details of the digital advertising spend, market strategy and impact are not yet available to the stakeholders in the country. This report will help navigate the advertisers and digital agencies with technological insights, data-driven innovative strategies and trends in the ever- evolving market.

WHO WILL ATTEND

Brand CEOs, CMOs, Category heads, Brand heads
Advertising, Creative Agency heads
Digital Marketers, Mobile Marketers, Creative and Content heads from brands & agencies
Entrepreneurs, Digital Professionals, Web & Mobile, Strategists, Business Leaders, Business Developers, Agency Executives and their teams, as well as anyone else who operates in the Digital Marketing space.

Key Findings of the Report

Evolution of Programmatic
in India
Current technology split across categories like TV, radio etc
Category wise adoption &
details
How 2022 shaped evolution within programmatic
Adoption of new trends
Discovery
Commerce

AGENDA

	9:30 am	Registration
Opening Address	11:00 am – 11:30 am	OPENING REMARKS & REPORT LAUNCH Nawal Ahuja, Co-Founder, exchange4media and Dr Annurag Batra, Chairman and Editor-in-Chief of BW Businessworld group and Founder of exchange4media Group & Dimpy Yadav, GM, Xaxis to open the event & launch the report.
Keynote Address	11:30 am – 11:50 am	KEYNOTE ADDRESS – Evolution of Programmatic in 2022 How programmatic has taken the centre stage and has become the mainstream for digital planning and investments especially post pandemic and in the year 2022. Dimpy Yadav, GM, Xaxis
Panel Discussion 1	11:50 am – 12:30 pm	PANEL DISCUSSION – Commerce Media: Past, Present & Future of a Fast-Growing Media Opportunity Prabhakar Tiwari, Chief Growth Officer, Angel One Suyash Dongare, Head of Digital Marketing, VIP Industries Sonali Malaviya, Managing Director, Essence India Varadharajan Ragunathan- Head - Monetization & customer engagement at Big Basket Avinash Janjire, Vp & Head- Marketing at Thomas cook Ankur Rathi, Head- DSP GTM at Amazon Session Chair- Dippak Khurana, Co-Founder & CEO, Vserv & VMAX
Spotlight	12:30 pm – 01:00 pm	Digital Learnings of 2022 Shubhranshu Singh, Vice President- Marketing- Domestic & IB at Tata Motors
Spotlight	01:00 pm – 01:10 pm	Building a future proof digital strategy Ankit Anand, India Strategy Lead , Bobble AI
LUNCH BREAK	01:10 pm – 02:10 pm	LUNCH BREAK
Panel Discussion 2	02:10 pm – 02:50 pm	DEBATE FOR AND AGAINST – Death of cookies; a threat to programmatic? Ketan Bharati, VP- Global Marketing Operations, Truecaller Gagan Singla, Managing Director-Digital Business, JM Financial Punit Chahar, Asia Head of Digital Performance Marketing, Olx Autos Angshuman Gogoi, Digital Marketing Lead, Glenmark Consumer Care Nachiket Deole, Head of Sales, India at DoubleVerify Session Chair- Bharat Arora, Programmatic Industry Expert
Fireside Chat	02:50 pm – 03:20 pm	CHATROOM – Digital marketing in today’s time for a Brand, The evolution of e-commerce for Riders & the Trends for 2023 Sameer Mavadia, Managing Director, Riders Session chair- Dr Annurag Batra, Chairman and Editor-in-Chief of BW Businessworld group and Founder of exchange4media Group
Panel Discussion 3	03:20 pm – 04:00 pm	PANEL DISCUSSION – Leveraging programmatic in the new omnichannel digital landscape Ritu Mittal, Head - Marketing and Digital, Bayer Consumer Health India Anuja Agarwal, Head of Marketing, Sanofi Pasteur Daniele Calabrese, Regional Director, Taboola- India & Southeast Asia Merlin Coutinho, Head Marketing & Brand Solutions, Lemma Ankita Jain, Co-Founder, Earnly Session Chair- Ranjan Mishra, Lead Associate Trading Director at The Trade Desk
Closing Keynote	04:00 pm – 04:30 pm	CLOSING KEYNOTE Making Programmatic ads work for edtech platforms Arjun Mohan, CEO, UpGrad