e4m-Xaxis Programmatic Advertising Awards 2022
Digital marketing is growing at an unprecedented rate since the beginning of the covid19 pandemic. However, the details of the digital advertising spend, market strategy and impact are not yet available to the stakeholders in the country. This report will help navigate the advertisers and digital agencies with technological insights, data-driven innovative strategies and trends in the ever- evolving market.
Key Findings of the Report
- State of Programmatic in India
- The Programmatic Disruption in New Age Media
- Digital Transformation through Data
- New Privacy Laws in India and their effect on Advertisers and Publishers
- The Role of AI and Automation in Media Evolution
- Hyper-Personalisation: The Future of Marketing
- The Rise of Media Commerce
- Omnichannel extends its Flexibility
- Measuring the Impact of Media