Categories
CREATIVITY
A01. Automotive Products & Services
Recognizing outstanding TV campaigns by automotive products & services industry.
Example: Two-wheelers, four-wheelers, petrol, engine oil, car accessories, tyres etc.
A02. Banking, Financial Services and Insurance
Recognizing outstanding TV campaigns by banking, financial services and insurance related industry.
Example: Banks, Insurance, Loan, mutual funds, financial consultants, cash management services etc
A03. Consumer Durables & Electronics
Recognizing outstanding TV campaigns by consumer durables & electronics industry.
Example: household and office electronics, home furnishings & maintenance etc.
A04. Corporate Image
Recognizing outstanding TV campaigns that enhance image of an organization without mentioning specific product attributes, recruitment, festival messages etc.
A05.CSR & Social Welfare
Recognizing outstanding TV campaigns that created awareness amongst the public to promote social welfare.
Example: Public service announcement, environmental awareness, ethnic & disability awareness, anti-smoking, anti-drunk-driving etc.
A06. E-Commerce
Recognizing outstanding TV campaigns by E- Commerce Industry
Example: Ecommerce websites, Online Services, Online Retail/Wholesale Marketplaces
A07. Mobile App
Recognizing outstanding TV campaigns by Mobile App Industry.
Example: PayZap, Google Pay, Spotify, Paytm, Swiggy, Urban Clap.
A08.Entertainment & Media
Recognizing outstanding TV campaigns by Entertainment & Media Industry.
Example: Television Programming, Movies, Trailers & Promos, Music etc.
A09. FMCG (Food, Beverages, Beauty)
Recognizing outstanding TV campaigns by FMCG, Food & Beverages Industry.
Example: Food products , Home & Personal Care, Cosmetics, Dairy products, Non-Alcoholic Beverages etc.
A10. Jewellery, Fashion & Lifestyle
Recognizing outstanding TV campaigns by Jewellery, Fashion & Lifestyle Industry.
Example: Apparel, Footwear, Accessories, Luxury Goods etc.
A11. Retail
Recognizing outstanding TV campaigns by Retail Industry.
Example: Malls, Departmental Stores, Virtual Stores,Salons, Home décor & Furniture etc.
A12. Telecom
Recognizing outstanding TV campaigns by Telecom Industry.
Example: Mobile Network Service Providers and Mobile Phones, DTH Service Providers, Internet Service Providers.
A13. Travel, Tourism & Hospitality
Recognizing outstanding TV campaigns by Travel,Tourism & Hospitality Industry.
Example: Tour operators, Travel Websites, Restaurants, Tourist places and guiding services, Transport etc.
A14. Pharma, Hospitals & Wellness
Recognizing outstanding TV campaigns by Pharma, Hygiene & Wellness Industry
Example: Medicines, Hospitals, Clinics, Personal Hygiene.
A15. Best Television Advertisement
We are not inviting nominations in this sub category. This award is handpicked by the Grand Jury from the subcategory A01 to A14
MEDIA
B01. Best Integrated TV Campaign
Recognizing outstanding work which successfully integrated TV as a medium in their media plan.
B02. Best Launch/Re-Launch Strategy for a product/service
Recognizing outstanding work on TV that successfully utilises research, planning, marketing and customer satisfaction for the launch/re-launch of a programme/channel/product/service.
B03. Best Integration of Brand & Movie
Recognizing outstanding work on TV that associate brand/programme/product/service with a movie.
B04. Best Integration of Digital Content with TV
Recognizing outstanding work that successfully integrates content on digital/social media/apps/OTT with TV for advertising or promoting a product/service/brand.
B05. Best Use of Entertainment Channel
Recognizing outstanding work on TV that successfully utilises entertainment channel for advertising or promoting a product/service/brand.
B06. Best Use of Influencers/Celebrities
Recognizing outstanding work on TV that effectively associates influencers and/or celebrities with advertising or a promotional activity for the launch/re-launch/marketing of a product/service.
B07. Best Use of Kids Channel
Recognizing outstanding work on TV that successfully utilises Kids channel for advertising or promoting a product/service/brand.
B08. Best Use of News Channel
Recognizing outstanding work on TV that successfully utilises news channel for advertising or promoting a product/service/brand.
B09. Best Use of Regional Entertainment Channel
Recognizing outstanding work on TV that successfully utilises regional entertainment channel for advertising or promoting a product/service/brand.
B10. Best Branded Content on TV
Recognizing outstanding work on TV that successfully utilises innovation and effectiveness of a sponsorship program featuring content creation, product placement or product/service association to reach specific business goals and enhance the image of the organization.
B11. Best Use of Sports channel
Recognizing outstanding work on TV that successfully utilises sports channel for advertising or a promotional activity on for the launch/re-launch/marketing of a product/service.
B12. Best Use of Knowledge & Lifestyle Channel
Recognizing outstanding work on TV that successfully utilises Knowledge & Lifestyle Channel for advertising or a promotional activity on for the launch/re-launch/marketing of a product/service.
BROADCASTERS
C01. Best Launch/Re-Launch of a Program/Channel
Recognizing effectiveness of advertising or a promotional activity by a broadcaster (TV channel) that has been done towards a program/channel launch.
C02. Best Program Promotion Strategy
- C02.01 Best Program Promotion Strategy -Single Medium (Digital/Print/Radio/ On Ground/ Outdoor )
Recognizing effectiveness of advertising or a promotional activity by a broadcaster (TV channel) that has been done towards a Program/channel launch through a single medium - C02. 02 Best Program Promotion Strategy - Integrated Marketing Strategy (Use of 2 or more mediums )
Recognizing effectiveness of advertising or a promotional activity by a broadcaster (TV channel) that has been done towards a Program/channel launch through a integrated medium
C03. Public Service
Recognizing outstanding TV campaigns done by a broadcaster (TV channel) which creates awareness amongst the public regarding social welfare.