Winning Attention with
Context & Creativity

Thursday, 8th October 2026 Mumbai

Winning Attention with Context & Creativity

Is attention becoming harder to win?

With increasing content and ad clutter, what makes consumers stop, notice and engage? Is attention becoming more important than reach and impressions?

The role of context in earning attention

How does the environment, content and moment influence ad effectiveness? Can the right context make advertising more relevant, useful and less intrusive?

Creativity that captures and holds attention

What makes creative truly attention-worthy? How should creative adapt to the audience, context and environment?

Context + Creativity: the winning combination

What happens when the right message meets the right moment? How can media and creative work together to create more impactful advertising?

From attention to business impact

How should brands measure quality attention beyond impressions, clicks and viewability? Does greater attention translate into stronger brand outcomes?

Real-world experiences

What campaigns have successfully used context and creativity together? What has worked, what hasnât, and what can marketers learn from these experiences?

The future of attention

As privacy and AI reshape advertising, what role will contextual intelligence play? How can brands use AI to identify the right context and deliver more relevant creative at scale?