THE KEY THEMES SHAPING THE FUTURE OF SPORT BUSINESS

Behind all the fun and games is the business of sports. With a steady growth in the advertising revenue this is an industry with no end in sight. From Brand Marketing to Sponsorships and Fan building, we will not only be focussing on promotions and advertising of teams, leagues and sports events in this fast-changing landscape of Sports Marketing but also the integrated evolution of brands in the Indian Sports industry today and its climb to a very promising future tomorrow.

Serving up the best in sports marketing

25+ Industry Speakers
1 Powerful Day
Executive Learning Agenda
4 Keynotes
150+ Sports Business Executives
5-Star Networking Environment

About the event

E4M and GroupM ESP are coming together to host the inaugural edition of a unique sports marketing conclave wherein our vision is to enable fruitful sports business conversations leading up to brand custodians and rightsholders coming together to address gaps and enable industry growth.

Who Should Attend

Marketers

Specially curated for marketers, Hear leading speakers share deep insights, forward-thinking case studies and answer some of the biggest marketing questions in the sports industry.

Agencies

Hear from agency leaders across media, creative, digital, social and more. Learn about their market conditions and challenges, their ideation processes and the client opportunities they are seeing.

Media

Some of the biggest sports media brands attend the summit to learn and discuss a wide array of industry topics making this event the must-attend event of the year.

Why Attend

The E4M and GroupM ESP Sports Marketing Summit secures national and global speakers of unmatched quality and immense authority. Our attendees will get an unmatched opportunity to listen to leaders who are shaping the conversation, armed with an array of real-time engagement tools.

Every session is independently moderated to facilitate candid discussion and debate, and the programme is designed to provide attendees with valuable opportunities to connect in-person on the business that matters.

What To Expect

The E4M and GroupM ESP Sports Marketing Summit is the must attend event for industry executives looking to stay ahead of trends. Delivering the future now as the sports industry tries to keep pace with the acceleration of innovation. Explore how technology is disrupting and transforming traditional business models, as well as introducing entirely new revenue streams.

Leading Industry Voices

The content at E4M and GroupM ESP Sports Marketing Summit will be Experienced, Not Explained. Formats will provide tangible learnings which will provide inspiration and guidelines on how the sports industry can move forward into the new era

Key Themes

Built across five themes, this event will see everything from future tech to transformation & marketing and media consumption to live events tackled head-on by the events’ pioneering speakers and thought leaders

Elite Audience

With over 200 attendees from across India, this is the perfect opportunity to learn from the early adopters of new technology and discuss with peers who may still need guidance on how to future proof their business.

Networking

e4m facilitates meaningful conversations and relationship building in order to better the industry.The event is focussed on delivering value for its attendees with an agenda designed to facilitate networking and a venue making it comfortable to do so. Attendees will be able to connect and exchange ideas with their peers.

Become a Sponsor

E4M and GroupM ESP Sports Marketing Summit is the leading conference for marketers and senior leaders of brands and their agencies that work in and around sports. Get your branding in front of key decision makers across the industry sector and raise your profile in the minds of a highly targeted audience. Speak with us about creating a bespoke sponsorship that fulfills your marketing objectives for 2023 and beyond.

Agenda

TIME	TOPIC	DESCRIPTION	CONFIRMED SPEAKERS
8:30 AM	REGISTRATIONS AND COFFEE
10:10 AM	Welcome Address e4m		Dr Anurag Batra, Chairman & Editor-in-Chief, BW, Founder, exchange4media
10:10 - 10:20 AM	Welcome Address WPP		CVL Srinivas, Country Manager, India - WPP
10:20 - 10:40 AM	Fireside chat Nurturing India's future stars		Pullela Gopichand, Chief National Coach, Indian National Badminton Team Ayon Sengupta, Editor, Sportstar
10:40 - 11:00 AM	Opening Keynote Address The Rise & Challenges of Non- Cricket Sports in India		Vita Dani, Co-Owner, Chennaiyn FC and UTT
11:00 - 11:30 AM	Fireside chat Let's Play India Building a sporting nation	How India has moved towards being a “sporting nation” from the viewpoint of Mr. Burman as a franchise owner in IPL? What’s the role of media & marketing community in the growth phase of Indian sports? Where do they see the next growth phase coming from – women’s sports, non-cricket & rural sports like kabaddi, kho kho, esports/gaming What would it take for India to become a sporting superpower?	Prasanth Kumar, CEO, South Asia, GroupM Mohit Burman, Director, Dabur India Ltd
11:30 AM - 12:15 PM	Panel Discussion 1 IPL on TV - India's Super Bowl		Karan Taurani, Senior VP, Elara Capital Deepa Bhatia, GM, YouGov, India Archana Aggarwal, VP - Media, Airtel Kaushik Khushal Bhai Thacker, Marketing & Growth, Winzo Gaurav Verma, CMO, PharmEasy Session Chair - Mansi Dutta, Chief Client Officer, Wavemaker
12:15 - 1:00 PM	Panel Discussion 2 Sports Streaming becomes Mainstream	In today’s digitally connected world, everyone has access to live sports at their fingertips via their smartphones. Gone are the days when people used to huddle outside an electronics showroom to catch a glimpse of their favourite game when on the move. What started as a phenomenon during the pandemic has become a Tsunami today, with everyone streaming their favourite matches live, digitally (via smartphones, Connected TVs, tablets, laptops). Sports streaming has truly become mainstream, and advertisers are following suit. Digital platforms offer a great opportunity for brands to target and engage with their consumers in a two-way communication, giving their disproportionate returns on their marketing efforts.	Amin Lakhani, CEO, Mindshare, South Asia Abhijit Shah, SVP Marketing ICICI Pru MF Manav Sethi, Head, Media Martech & Growth, Vida Hero Motocorp Utsav Malhotra, COO, Noise Damyant Singh Khanoria, CMO, Oppo India Ashish Pherwani, Partner, Media & Entertainment, Ernst & Young Session Chair: Shalini Poddar, EVP - Head of Ads Revenue & Strategy, Disney Hotstar
1:30 PM - 2:30 PM	LUNCH
2:30 - 2:40 PM	Speaker Session Sports Broadcasting on TV: A match made in heaven		Vibhor Gauba, Associate Partner, KPMG India
2:40 to 3:30 pm	Panel Discussion 3 Sponsorship Rights 2.0	- How brands should go after utilisation of teams, ambassador and sports properties in today’s world of digital and experiential marketing? -_Evolving nature of league sponsorship and how can brands benefit from it - Tussle between league and franchise owners on player rights - How should brands stay relevant in the long run	Vikram Garga, Group Head Marketing, Asia Pacific, Middle East and Africa, Apollo Tyres Ltd Vinit Karnik, Head – Sports, Esports & Entertainment, GroupM Hugh Gillum, Commercial Sales Lead, Two Circles Session Chair - Ruchi Mathur, Chief Growth Officer, Mindshare
3:30 - 4:15 PM	Panel Discussion 4 Women's Sports - Future of India Story	1. Women IPL broadcast rights 2. SA U-19 Women World Cup - India likely to lift the trophy 3. India at Sr. Women's World Cup 4. Indian women - flagbearer of Olympics	Yannick Colaco, Co-Founder, Fancode Yash Lahoti, Founder & CEO, Women's CricZone Vishal Yadav, Founder & CEO, Female Cricket Sai Narayan, CMO, Policybazaar.com Session Chair: Mausumi Kar, MD, Motivator India
4:15 - 5:00 PM	Panel Discussion 5 Athletes Wishlist for Corporate India		Ajay Gupte, CEO, Wavemaker, South Asia Anju Bobby George, Indian Athlete Vijender Singh, Indian Professional Boxer Session Chair: KC Vijaya Kumar, Sports Editor - The Hindu
ESPORTS ACTION AT THE MAPLE ROOM
2:30 - 03:15 PM	Panel Discussion 1 Marketing of a Sport: Fan Engagement for the Next Generation	A strong emotional connection between a sports player or club and their fans leads to increased brand loyalty and a positive perception of the brand. Even when fans are not in the stadium, fan engagement platforms are keeping the fans continously engaged through streaming, chat box and push notifications. Building communities with a live chat & fantasy leagues, VR & AR technology and NFTs in ticketing are also gaining popularity.	Ankit Wadhwa, Co-founder & CEO, Rario Tenzing Niyogi, CEO, Ultimate Kho Kho Joy Bhattacharjya, CEO, Prime Volleyball League Saumil Majmudar, CEO & MD, Sportz Village Session Chair - Navin Khemka, CEO, Essence Mediacom South Asia
03:15- 4:00 PM	Panel Discussion 2 What to expect in esports in 2023?	The lockdown resulted in a sudden jump in esports viewership. With elevated interest came conversations in the advertising.community. Now that LIVE sports is back in action and near normalcy, what to expect in esports in 2023 from a viewership point-of-view?	Nimish Raut, Global Head Esports, Partnerships & Special Projects, Nodwin Gaming Richa Singh, Co-Founder & CEO, FanClash Animesh Agarwal, Founder & CEO, 8Bit Creatives Sonali Malaviya, Chief strategy & Transformation officer, EssenceMediacom, South Asia Rohit N Jagasia, Founder & CEO, Revenant Esport Sagar Nair, Co-Founder & CEO, Qlan Session Chair - Piyush Kumar, Founder & CEO, Rooter
	NETWORKING TEA