Tuesday 27th May 2025 Gurugram

The New Media Mandate: Redefining Performance in a Platform-First World

This topic will explore how advertisers and agencies are adapting their performance strategies in an increasingly platform-fragmented world. As media investments expand beyond the walled gardens, the discussion will focus on how brands are measuring success, scaling impact across diverse platforms, and tapping into newer environments like the Open Web. The session will bring together senior leaders from the brand, agency, and platform ecosystem to share evolving best practices, challenges, and forward-looking strategies.

The discussion will focus on:

  • How advertisers are rethinking scale and KPIs in a multi-platform world
  • The shift away from walled gardens and the need for media diversification
  • What performance looks like today across newer, premium environments
  • The role of content, context, and partnerships in driving outcomes

Agenda

1:00 PM
Lunch & Networking

2:00 PM to 2:10 PM
Welcome Address

2:10 PM to 3:00 PM
Roundtable Discussion
Taboola Representatives +10 Industry Leaders

4:00 PM Onwards
Networking High Tea

Speakers

Abbhishek Chadha

Executive Vice President

Dev Batra

CEO & Founder

Himanshu Sirohi

Head of Digital Marketing

Mehul Suri

Media Director

Piyush Jain

CMO

Preetam Jayaswal

Associate Director

Rashmi Sehgal

Chief digital & transformation lead

Roshan Singh

Head of Marketing

Sandhya Biswas

Country Head Marketing

Sameer Jain

CVP & Head D2C

Vibhor Mehrotra

Managing Partner

Vishaldeep Bhardwaj

Head of Digital

For more details, please contact:

Vandana Agrawal
vandana.agrawal@exchange4media.com