Delhi

Thursday February 20, 2025 Delhi

Discussion Points

Customer Communication as a CX Driver: Effective customer communication is vital for delivering personalized, context-driven interactions that elevate the overall customer experience. A seamless exchange fosters customer loyalty and satisfaction.

Integration for Impact: Embedding messaging within marketing and sales efforts supports robust lead nurturing, drives conversions, and boosts long-term customer retention

New Channels, New Challenges: While emerging communication channels simplify customer service, they also introduce certain limitations, requiring careful strategy to maximize their effectiveness.

Power of Data-Driven Messaging: Using data insights enables highly personalised messages that resonate with customers, driving relevance and enhancing engagement.

Investing in Customer-Centric Tools: Brands must commit to advanced communication tools to meet and exceed the evolving expectations of today’s customers.

Navigating the Challenges: Technological advancements, business dynamics, and regulatory changes present ongoing challenges that impact the effectiveness of customer communication strategies.

Cross-Channel Consistency: Implementing a cross-channel strategy ensures a smooth and unified experience across SMS, voice, chatbots, and beyond, delivering a cohesive customer journey.

AI for Enhanced Engagement: AI-driven tools, such as chatbots, empower brands to offer more personalized, timely, and engaging customer interactions.

Staying Ahead of Trends: Keeping pace with evolving communication trends is key to building a future-ready CX strategy that adapts to customers' needs.

Continuous Optimization: Regular monitoring and iterative improvements are essential to maintaining an optimized, responsive, and effective customer communication approach.

Agenda

06:00 PM - 06:30 PM
Delegate Walk-In and High Tea

06:30 PM - 06:45 PM
Welcome Address & Introductions

06:45 PM - 08:00 PM
Panel Discussion

08:00 PM - 08:05 PM
Closing Note

08:10 PM onwards
Networking, Cocktails & Buffet Dinner

09:30 PM Conference Close

Speakers

Akshit Dhingra

GM Marketing

Arpit Srivasatva

Head Brand Marketing

Monika Mishra

VP & Head of Marketing

Nitin Guleria

Head of Media

Sahil Rawal

Vice President - Brand Product Platforms Marketing

Sajit Gopal

Head of Media

Siya Wadhawan

Head - Product Marketing

Shalu Sabharwal

Sr. Vice President Sales & Marketing

Vishal Pathania

AGM - Head of Digital, D2C & Performance Marketing

Chehneet Kaur

Senior Correspondent

For more details, please contact:

Ankita Surjan
ankita.surjan@exchange4media.com