Teads Roundtable Mumbai 2025

CONCEPT NOTE

In today's advertising arena, Connected TV (CTV) stands out as a game-changer, offering a level of reach and engagement that surpasses traditional television. As viewers increasingly turn to streaming platforms for their entertainment needs, CTV presents a prime opportunity for brands to connect with their target audiences in a more personalized and impactful manner. Creative content lies at the heart of successful CTV campaigns, demanding innovative approaches to captivate viewers and drive brand resonance. Moreover, maintaining consistency across various platforms, including CTV, mobile, and desktop, poses both challenges and benefits for brands striving to ensure cohesive brand representation. By integrating data-driven insights into CTV campaigns, brands can enhance targeting precision and effectiveness, optimizing their advertising strategies for maximum impact. Furthermore, embracing collaborative cultures within organizations facilitates the seamless execution of CTV campaigns, fostering effective communication and cross-functional synergy. In essence, CTV advertising represents not just an evolution but a revolution in how brands engage with audiences, offering unparalleled opportunities for creativity, personalization, and success.

Discussion Points

Defining CTV
Creative Strategies in CTV
Consistency Across Platforms
Successful CTV Campaigns
Data Integration in CTV
Influencers and UGC in CTV
Maximizing Video Creative Impact
Personalization in CTV
Adaptability to Technological Changes
Collaboration for CTV Success

Agenda

5:30 PM – 6:00 PM
Registration

6:05 PM – 6:15 PM
Welcome Address
Opening and introduction by the exchange4media moderator or Partner Representative

6:15 PM – 6:30 PM
Keynote Session
Insights shared by an Industry Leader or Partner Representative

6:30 PM – 7:15 PM
Panel Discussion
A power-packed conversation featuring 10 senior decision-makers, moderated by the Partner Representative, e4m Moderator, or an Industry Expert

7:15 PM – 7:30 PM
QnA
Interactive Session with the Panel Members

7:30 PM – 7:40 PM
Thank you note
Closing remarks by the exchange4media Editorial Team or Partner Representative

7:40 PM onwards
Drinks and Dinner