Mumbai | February 11, 2026

Marketing Is Changing Faster Than Our Operating Models

BFSI marketing leaders are navigating two fundamental shifts simultaneously.

On one side, execution complexity is rising sharply — multiple products, categories, compliance layers, and always-on performance demands — without proportional growth in teams.

On the other, AI- and LLM-led systems are redefining how customers discover, evaluate, and trust financial brands.

This session is structured around two clearly defined leadership discussions, tailored for BFSI organisations:

1. Agentic SEO & PPC: Scaling BFSI Execution Without Scaling Team

Using agent-led systems to manage SEO & PPC across large BFSI portfolios

Scaling content, keywords, and campaigns while maintaining compliance & control

Where agentic execution delivers operational leverage over manual optimisation

2. AI, LLMs & the New BFSI Discovery Reality

How AI Overviews and LLM-led search are reshaping discovery for BFSI products

Why rankings and impressions alone no longer represent true visibility

Strategic shifts BFSI marketing leaders must plan for in 2025

Agenda

5:35 pm – 5:45 pm

Welcome Address

Welcome & Introduction by e4m moderator/ Client Rep

5:45 pm – 6:00 pm

Keynote Session

By an Industry Leader/Client rep

6:00 pm - 6:45 pm

Panel Discussion

12 Decision Makers + Client Rep moderator/e4m moderator/industry leader

6:45 pm - 7:00 pm

Q&A

By Panel Members

7:00 pm - 7:10 pm

Thank you note

By e4m editorial moderator/client rep

Drinks and Dinner

Speakers

Harshita Hemnani

Deputy Vice President- Marketing

Rahul Singh

Assistant Vice President - Marketing

Sarvesh Bagla

CEO

Shekhar Gaud

Deputy Vice President

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For more details, please contact:

Tulsi Badela | tulsi.badela@exchange4media.com | +91 9833131059