The age of digital marketing is here! Brands and businesses are in favour of digital marketing due to the widespread adoption of digital technologies. With the increasing data penetration, digital marketing has given a flip to the speed of transformation in the highly competitive market. At Techmanch 2023, marketers will navigate their way through enormous possibilities, share insights & innovative ideas for the digital era and shed light on how emerging technologies would help marketers in the long run.
Keeping a close eye on AI developments, with precise personalized data, creating mobile-first content, and incorporating interactive media into content strategy is the need of the hour. Industry stalwarts will come together and share insights on the impact of digital acceleration, helping marketers to determine how to best use their data to evaluate the opportunities with these emerging technologies while staying on top of trends.
INDIA’S CONSUMER DIGITAL ECONOMY: A $800 BILLION OPPORTUNITY BY 2030
The session covers how the burgeoning digital economy is driving growth in internet and ecommerce. It focuses on the rise of digital consumer, businesses embracing disruptive technological innovations, magnificent growth of the start-up ecosystem and unique opportunities across sectors.
FUTURE-PROOF YOUR DIGITAL MARKETING STRATEGIES
The session covers how marketers need to develop digital strategies that can weather and adapt to our ever-changing world. It may include understanding the new age digital trends, technology integration, prioritizing data privacy and investing in the right skill enabling them to reap the rewards of better conversions and improved revenues.
|12:00 pm||The CEO Session
ENSURING BRAND’S SUCCESS THROUGH DIGITAL TRANSFORMATION
The session covers how brands need to adapt to and leverage Digital Transformation to achieve remarkable results, deliver exceptional customer experience and grow in today’s technology-driven world.
|12:30 pm||The CMO Panel
GEN Z: DECODING THE DIGITAL GENERATION
The session features a discussion on the growing power of the GenZ audience and how brands can successfully optimise their connection with them while remaining loyal to Millenials. In this session we uncover deeper insights about GenZ to understand their behaviours, beliefs, characteristics and how they are looking for meaningful relationships with brands and the world around them.
|2:00 pm||Data & Insights Panel
USING DATA AT THE FOREFRONT OF MARKETING STRATEGY
The session features a discussion on ‘Using Data at the Forefront of Marketing Strategy’. The session covers the fundamentals of data strategy that can help marketers thrive. It explores why Marketing needs to be data driven to be effective and how it allows brands to evaluate the effectiveness of their marketing to enhance customer experience for greater ROI.
|2:45 pm||The Creativity Panel
THE NEED FOR INTELLIGENT CREATIVE
The session features a discussion on the need to centre creativity and measuring its effectiveness in campaign optimization. The key is prioritizing platform-first, scalable creative. It is to ensure how brands can avoid narrow output and explore the richness of ideas effectively.
|3:15 pm||Social Media Panel
BALANCING SOCIAL MEDIA RETURN WITH ENGAGEMENT
In today’s world, it’s more important than ever to find a balance in social media engagement and an ultimate return on ad spend. The session incorporates real-world client case studies that illustrate platform effectiveness and tactical successes through each step of the consumer journey.
|4:30 pm||Fireside Chat
BEYOND THE HYPE OF WEB3: POTENTIAL AND CHALLENGES
The session features a discussion on how Web3 technology offers marketers new ways to engage with their audience and provide more personalized experiences. And how by leveraging decentralized identity management, smart contracts, NFTs, and decentralized marketplaces, marketers can create new opportunities for growth and innovation.
|5:00 pm||Closing Keynote
THE FUTURE OF TECHNOLOGY & BUSINESS
The session covers how embracing the latest tools and technology can help businesses create beautiful and inclusive experiences, establish lasting connections with the end users, increase propensity to achieve goals effectively to stay ahead of the game.
|10:30 am||Opening Keynote
CURRENT DIGITAL TRENDS: DYNAMIC CX, CREATIVE SOLUTIONS AND THE SHIFTING DIGITAL ECONOMY
The session aims at expanding our understanding of the growing digital world, acting in real-time, and offering relevant as well as connected customer experiences which can evolve with the changing economy.
|11:00 am||The e-Commerce Panel
BUILDING E-COMMERCE FOR BHARAT
The session features a discussion on the increasing demand of e-Commerce in India, fuelled by a continuing rise in smartphone penetration, digital literacy, inexpensive data, and rising aspirations. The number of shoppers is likely to grow up to 40-50 crores in the coming few years, with most of these new shoppers (about 60 per cent) coming from tier-2, tier-3 and even smaller cities.
|12:00 pm||The CEO Talk
CONNECTED EXPERIENCES IN FMCG: FROM A PRODUCT-LED TO A SERVICE-LED BUSINESS
The session covers how we can engage people with meaningful connected experiences that strengthen brand purpose as well as contributing to revenue.
|12:30 pm||Marketing Leaders Panel
COLLABORATING WITH CREATORS
As the creator economy continues to mature and expand, it's pushing brands to rethink how social plays into their overall business strategy. This session highlights the importance of creator marketing in any digital marketing playbook, from running affiliate marketing programs to formal creator-brand partnerships.
|2:00 pm||Expert Session
BRAND OPPORTUNITIES FOR GENERATIVE AI
In this session we will take closer look at the phenomenon of generative AI, including chatbots such as ChatGPT and image generators such as Dall-E, assessing the business opportunities they present as well as the risks.
|2:30 pm||Success Stories
SCALING CUSTOMER-CENTRICITY WITH PERSONALIZATION
|3:30 pm||Mobile Marketing Panel
FROM SUPERAPPS TO PHYGITAL: THE NEED TO UPGRADE YOUR MOBILE STRATEGY
The session features a discussion on why the digital marketing leaders need to assess their current mobile experience and know how to drive greater value creation via smartphones, for their consumers as they continue to lean on mobile-first approach.
|4:45 pm||SOCIAL COMMERCE IN INDIA: DEAL: IS IT THE REAL DEAL OR JUST HYPE?
Social commerce is a growing priority for India’s marketing leaders, and while it continues to evolve rapidly its effectiveness remains inconsistent. The session answers questions about the strategic importance of social commerce and provides practical advice on how to maximize return on social commerce investment.
|5:30 pm||Closing Keynote
WHY PURPOSE-LED BRANDS OUTPERFORM THE MARKET
The session features a discussion on why brands with purpose witness higher market share, faster growth, larger and loyal customer base- all of which are critical for making a difference in the competitive marketplace.
Chief AI Officer
WPP and CEO Satalia
SVP Web3 & Metaverse strategy
Chief Creative Officer and SVP creative
Head COE Digital & Analytics
Head Data and Analytics
Asia Head of digital marketing
Director-Marketing, Category, Loyalty, Digital
Chief Creative Officer
Crompton Greaves Consumer Electricals
Chief Marketing & Growth Officer
Head Digital 7 Consumer Services- Emerging Mobility Business
Chief Analytics Officer
Chief Data & Analytics Officer