#TheMaddies | #Screenage
|3:50 pm - 4:00||Welcome Address||Dr. Annurag Batra - Chairman & Editor in Chief, exchange4media & BW|
|4pm - 4:35 pm||Keynote Session - Fast Track Financial Inclusion In Post Pandemic
As the Indian digital economy strengthens, and India gears up to the next 500 million Indians connected, what are the product + marketing + communication initiatives that can get first time users to the digital payments fold
|Sameer Nigam - Founder & CEO - PhonePe|
|4:35 pm - 5:10 pm||Keynote Address - Mobile Marketing: From Handset to Mindset||Anurag Mehrotra - CEO (Designate), Mahindra Ford Automotive Private Limited|
|5:10 pm -6:00 pm||Panel Discussion- Driving Deep User Engagement Within Your App
Digital marketing channels drive user acquisition and help optimize your cost-per-install, but once your users are in the door, how do you drive deep engagement?
In this panel we will discuss the process of incentivizing users to take certain actions that result in deeper user engagement.
Aishvarya Murali - Head Marketing - Ola
Sunil Suresh,- CMO - MakeMyTrip
Pratik Mukherjee - Director Marketing - Urban Company
Navin Madhavan - VP & GM of Growth Platforms - InMobi (Session Chair)
|6:00 pm - 6 : 35pm||Speaker Session - Overcoming the challenges in an increased anti-ad world
The cacophony of ads screaming for attention has now become a big pain point for brands as customers are averse to such force fed promotions.
While the anti ad world sentiment may make brand messaging tough, however, there are ways to address the tissue. This session will talk about the rulebook to make advertising less intrusive than it is known to be.
|David Dahan - Worldwide Managing Director - Ogilvy & Managing Director, WPP|
|6:35 PM||End of Day 1|
|4pm - 4:35pm||Keynote Session - Mobillion: Connecting the Next 500 Million
||Ravinder Takkar - MD & CEO - Vodafone Idea|
|4:35 pm - 5:10 pm||Fireside Chat- Why the new Indian consumer is the saviour of the OTT Play.
Accelerated digital adoption has made Indian consumers look at subscription and accept advertising in digital. Reverse migration and data proliferation has ended the urban-rural divide. The time of the OTT play is now
Dr. Annurag Batra - Chairman & Editor-in-Chief - BW BusinessWorld & exchange4media
Gaurav Gandhi - Director & Country General Manager - Amazon Prime Video, India
|5:10 pm - 6:00 pm||Panel Discussion - How Mobile has Become the Marketer’s Resilient Channel
As mobile, social and video become the keywords, platforms and marketers in India are creating new & compelling options to make this screen the strongest in a marketer’s arsenal.
Anil Viswanathan - Senior Director - Marketing (Chocolates), Insights & Analytics, Mondelez India,
Sujatha V Kumar - Head of Marketing – India & South Asia - Visa
Karthi Marshan - President & Chief Marketing Officer - Kotak Mahindra Bank
Siddhant Narayan - Head Of Marketing - OnePlus India
Pallavi Singh - Director Marketing - BMW India
Manish Kalra - Senior VP & Business Head - AVOD Zee5
Gulrez Alam - Chief Investment & Strategy Officer - Affle (Session Chair)
|6 :00 pm - 6:25 pm||Speaker Session - Why mobile marketers need to be brave The connect the next 500 million, following the job description won’t suffice. This next period asks for mobile marketers to be brave!||Thomas Barta - Author & Former Partner of McKinsey|
|6:25 pm - 6:40 pm||Fireside Chat||
Niraj Ruparel - Head Of Mobile & Emerging Tech - Groupm India &
Thomas Barta - Author & Former Partner of McKinsey
|6:45 PM||End of Day 2|