Maddies Awards 2020 | Assesment Jury

Manish Dhanwani
Senior Marketing Manager, SET India

Coming soon...

Shailja Joshi
Associate Director - Potato Chips Category, PepsiCo India

Shailja Joshi is an accomplished marketing professional with around 14 years of experience in the FMCG industry. In her current role as Associate Director of Potato Chips Category, she leads all brand, marketing and communication initiatives for LAY'S and Uncle Chipps in India. Prior to this, Shailja has worked across leading India FMCG companies including Britannia Industries and Dabur India.

Manu Monga
Senior Vice President - Digital Banking and Transformation, Axis Bank

Two decades of studying marketing and digital in diverse consumer facing services brands. Started career with Saatchi & Saatchi and then moved as a brand manager with Idea Cellular. Moving to the BFSI space with ICICI Pru Life Insurance, handled a variety of roles including setting-up direct marketing channel and an online sales platform. Last stint was with musafir.com, as a founding member and head marketing for the India launch of the company

Now building digital awesomeness at Axis Bank. Handling consumer proposition and digital marketing

Saurabh Saini
Head Of Digital Marketing and Communications, Havells India

Saurabh is a seasoned digital marketing professional with work experience of more than 12 years with some of the most incredibly talented teams across the globe. He believes in the notion - Digital is certainly not just an advertising channel, it is a way of doing business.

He has a proven track record of enabling brand transformation through digitization of Consumer Decision Journey through implementation of marketing CRM with the help of AI & Machine Learning.

He is known for digital establishment within the brands by synchronizing the business objectives and new age consumer content adaptability behaviour.

His strength lies in Media Buying, E-commerce, Social Media, Influencer marketing, Content Marketing, Digital PR, Online Reputation Management, and Digital Innovations.

Strengths & Recent Achievements:

- Digital Marketers’ Awards 2018 by IAMAI

- Gold For Best Display Campaigns in IDA by IAMAI 2019

Setup of Real Time Marketing Centre for understanding consumer sentiments and real time listening
Establishing E-com Marketing strategies across all marketplace with multiple x ROI.
Exposure to manage digital annual budget of more than 20 Cr. and developing offline-online synergy campaigns plan, agency coordination.
Regular participant in panel discussion on several topics related to digital marketing and consumer behaviour analysis.
Core skills in implementing long-term brand strategies for B2C and B2B segments with an unshakable track record of delivering market leadership, rapid growth, and strong ROI.
Operational expertise in the areas of concept marketing, strategic planning and execution, communication design and deployment, brand perception enhancement, innovation management, and improving access mechanisms for faster acquisition of customers.

Aditya Tandon
Vice President (Head)- Brand Marketing, Network 18 Media & Investments

Aditya has over two decades of experience in market strategy, brand management and communication in the media and technology/web domains across India, Nepal and Mauritius. He currently leads the marketing function for a portfolio of 7 channels including News18 India, the national Hindi general news channels of Network18, News18 Urdu and a bouquet of 5 regional channels spread across 10 different states.

At Network 18, Aditya has over the past several years been at the helm of multiple key projects including the successful re-branding of CNN-IBN to CNN-News18 and of IBN7 to News18 India; both brands registered 90% plus growth on key metrics post the re-launch. News18 India has gone onto strongly challenge the established category leaders and is today counted amongst top national Hindi news channels in the country. Aditya has also contributed significantly to the process of creating a uniform brand identity at Network 18 by driving the re-branding of multiple regional channels from the ETV brand to the News18 brand. He has been in involved in other strategic projects at the company including the launch of the Network’s first newspaper venture, re-launch of cricketnext app and the ramp-up of events and IP vertical for the regional markets

Aditya has also led the communication mandates for high profile programming / events such as multiple PM Modi interviews & General Elections 2014 as well as 2019. He has also successfully managed highly innovative content partnership mandates for marquee brands such as Facebook, Microsoft, IBM and Google at TV18 apart from instituting various trade and viewer engagement programs. Many of the campaigns that Aditya has been the architect of have gone onto win accolades at top industry awards both for the creative thought as well as for business impact.

Aditya also has rich experience from his previous assignments in successfully leading mandates for brand / product launches - the Bigrock.com brand in India – with a first of its kind mass campaign for the domain / web infrastructure category in the country, Le Matinal in Mauritius - a unique bi-lingual newspaper product developed for that market, The Himalayan Times in Nepal - the brand became the No.1 English newspaper in that country within three months of launch and continues to hold the position till date and a 25 edition, 14 language captive publication for the Ministry of Panchayati Raj, Government of India.

Aditya has on multiple occasions featured in lists of the most influential marketers in the country and is a regular invitee / jury member / speaker at various industry forums as well as top academic institutions. He holds a BA (Hons) in Economics and a Post Graduate Diploma in International Marketing (Department of Commerce, Delhi School of Economics) from the University of Delhi. Aditya has further obtained his Master's in Management Studies from the Sprott School of Business, Ottawa, Canada.

Kunal Shah
AVP - Emerging Business, SBI Life Insurance Co. Ltd.

Digital Marketing Expert with major expertise in Organic Search followed by Paid channels, Content and Programmatic. Understanding Search Engine algorithm, experimenting on Data and seeing the results are something which keeps me attached to the Industry. Going for a drive is something I usually prefer during my "Me" Time.

Samer Akhter
Associate Director, Marketing, Affle

Samer is a consumer-first marketer and has over 10+ years of experience in driving growth across B2C and B2B businesses. Since his early entrepreneurial engagement, and multiple start-ups experiences, Samer has grown up the ranks to drive growth across E-commerce, D2C services, media, platform, and SaaS businesses, handling both matured and emerging markets.

In 2018, Samer joined Affle to lead the global digital marketing team, and since then the Affle digital team has won multiple significant recognitions in the digital award categories, at leading forums such as IDA(IAMAI), IDMA, Maddies, MMA Smarties Global, MMA Smarties APAC, CIDCA, IDA Brand Equity(Economic Times) and more, including the Best In Show & Technology Enabler Of The Year At MMA Smarties, India in 2019 & Entrant Of The Year at Campaign India's Digital Crest Awards, 2020.

Samer believes that being digitally young is the mantra to drive digital disruptions, and to do so, he engages in both - mentoring start-ups and interacting with the inquisitive minds at academia.

Niraj Ruparel
Head Of Mobile & Emerging Tech Groupm India & Head Of Voice, WPP India

Niraj Ruparel - Top 25 Mobile Marketing Leaders In India 2019 - World Mobile Congress / Top 40 Asia Pacific’s Rising Talent 2019 - Campaign Asia Pacific / 2x Groupm Choreos Winner

Niraj heads Mobility and Emerging Tech at Groupm India, he has vast experience in mobile marketing, consumer platforms, brand communications and marketing analytics. Previously, at Madhouse, Niraj was managing over 200 brand relationships, delivering world

class solutions in cross media marketing, rural marketing, rich media innovations, brand activations and product sales. Before Madhouse, Niraj managed mobile loyalty and mobile churn management solutions to large telcos and FMCGs. Having spoken to mobile Indians, from a SMS-only past to an always-on data present, Niraj has confidently solved nearly every marketing problem. His expertise in the mobile and new-age technology space has played a crucial role for some of the brands at Mindshare. His work on Lifebouy and Godrej has won Cannes and I-com Data Creativity Awards lately. He is also the jury member for the renowned MMA Smarties 2019.

Niraj has been instrumental in driving Voice Practice for WPP India, enabling WPP agencies and clients in India to build engaging and informational skills on Voice.

Niraj is a die-hard fitness fanatic and an avid hula hooper!

Nikhil Kant
Head of Media Planning, Digital Content and Social Media, Uber

An army kid, Nikhil grew up in all parts of the country before settling in Delhi. After a short stint in KPMG, Nikhil joined Interactive Avenues, where he led content, account management and strategy for brands like Coca-Cola, RB, SONY, Micromax, Royal Enfield, Gionee, JLF amongst many more. After IA, he moved to Uber where he leads the digital content, media planning and social media verticals. Nikhil has won more than 50 advertising and marketing awards including a host of individual recognitions, like Social Samosa's 30 under 30 social media professionals in India and also ET Brand Equity's Hot Young Marketers in India.

Girish J Kalra
Sr. Vice President - Marketing & Corporate Communication, ICICI Lombard

Girish J. Kalra has over two decades of experience in marketing and media communication across traditional and digital channels. He has spent 18 years in the financial services industry. Girish has been associated with ICICI Lombard for the last seven years, starting as Vice President - Corporate Communication.

At present, as Senior Vice President, he heads Marketing and Corporate Communication at ICICI Lombard in Mumbai.

Girish is responsible for developing strategy and activity roadmap for marketing and corporate communication in a way that ensures optimum visibility for the company’s products such as Health Insurance, Motor Insurance, Travel Insurance, Home Insurance and Financial Inclusion Group. He has the additional responsibility of handling industry-level projects that involve mass media campaigns to increase awareness about General Insurance.

Prior to joining ICICI Lombard, he was associated with Mirae Asset Global Investments from inception, spearheading marketing and corporate communication. In the past, he has also worked with Franklin Templeton Investments and Pidilite industries.

Girish has been the recipient of numerous awards and recognitions, including the 'Silver' Effie Award for a Health Insurance campaign 'Tension nahi, insurance lijiye' and the Kyoorius Awards - Mamma Elephant Award, where ICICI Lombard's #Iwilldriveyouhome campaign across online and offline media fetched the Mamma Elephant and 3 Baby Elephant awards.

Raghav Singhal
Head, Digital Marketing, PhonePe

I am Raghav Singhal, Senior Manager Digital Marketing at PhonePe. I am responsible for user acquisitions and growth. Fortunate to be a part of company from its 1M to 200 M registered users in less than four years. Heading everything digital - performance marketing, branding, category marketing and research.

I am an IIT Kharagpur alum with strong belief in data engineering and data driven marketing. I like to read about AI, ML and innovations in marketing field. In my free time, I like to travel, meet new people and play squash.

Kinjal J Shah
Head Digital Business, Marketing and Analytics, Kotak Mutual Fund

Kinjal Shah – is the Head Digital Business, Marketing and Analytics at Kotak Mutual Fund and has been associated with the company since 2016

He has more than 13 years of experience in Mutual Fund Industry and has also worked with other brands like ICICI Prudential Mutual Fund & Birla Sun Life Mutual in various capacity in Sales , Strategy and Digital domains.

He has launched industry first products like AI based Voice bot for SIP & Native App for Distributors in Mutual Fund Industry.

His area of business interest are :- Building Business Digitally, Digital Transformation , Digital Innovations, Analytics and Artificial Intelligence

Shruti Samant
Digital Marketing Specialist, P & G Health

Shruti is a versatile professional having worked in different industries like Banking, FMCG, Healthcare and IT. Currently she is responsible for Digital Marketing and e-Commerce for all brands for P&G Health, for India. Creativity in any form interests her and she is passionate about movies. With almost 9 years of work experience in Digital, she brings in customers perspective and has raised several benchmarks in her work with Infosys, Perfetti van Melle, ICICI Bank, HDFC Bank and P&G Health.

Jagadeesh Janarthanan
Director & Head - Digital Marketing & Strategic Partnerships, redBus

Jagadeesh J, a seasoned marketer leader, with work experience of over 10 years in Digital Marketing, Strategic alliance, and Growth across travel-tech and food-tech verticals. He has a strong track record of nurturing brands into leadership positions, growing businesses & delivering P&L and market share through ROI focused marketing interventions.

Currently, he heads Digital Marketing and Strategic partnership for India, SEA, and Latam of MakeMytrip Group, Redbus Brand.

Anagha Bhojane
Head - Media & Digital Marketing (India & Global Centre of Excellence), Marico Limited

Anagha currently leads media & digital at Marico as a centre of excellence for media across all its markets & is heading a part of the Hygiene category that includes 3 new brand launces in India. As a part of the media centre of excellence she ensures that the best practices followed for Marico brands across regions. She has been leading the marketing team along with the Media agency to create media strategies and execution plans to deliver on set goals. She has been instrumental in creating process and plans that make best in class executions in CPG for our brands. This has been possible due to here working in tandem with the Digital Transformation team and continuously improving the digital quotient within the Marketing teams. As a latest addition to her responsibilities at Marico, she is also a part of the core marketing as a category head on 3 new brand launches in India where the team is trying to establish Marico in the Hygiene category in the country.

Harshit Agrawal
Head – Digital Marketing, Muthoot Pappachan Group, Muthoot Fincorp

Harshit Agrawal heads digital marketing for the Muthoot Pappachan Group and its flagship brand Muthoot Fincorp which is one of India’s biggest financial super-houses. The Group caters to more than a lakh of customers a day through its over 4,200 branches across India. Harshit Agrawal has a decade long experience with India’s premier digital advertising agencies and managing brands such as Maruti Suzuki, Bharti Airtel, Hero Motocorp, Mankind Pharmaceuticals and more.

Gauri Awasthi
Designation: Digital Transformation & Omni-channel Xpert, ex-Head of Digital & Social Brand Advocacy - Fabindia Overseas

I firmly believe in setting priorities and questioning myself as to where do I picture myself 5 years from now. The answer to this question makes me work backwards wherein my goal is set and I aim towards achieving it. I follow my vision which leads to my goal to-be-achieved, having conviction on oneself and team’s efforts and last but not the least be a people’s person, be empathetic, be human to your team, which will help you bring the best out of them.

Gauri has been instrumental in driving Digital Transformation Strategies & Marketing Brand Advocacy along with Programmatic Media for fortune 100 companies in commendable capacities. Marketing Communication & Brand-change Evangelist with nearly 16 years of rich experience in developing winning marketing communication, branding and content strategies. Gauri is a proven and promising Digital Transformation, Omni-channel & Brand Creative Strategist, Marketing Automation, Experiential Digital Xpert having been deftly involved with Social Brand Advocacy, Influencer/Blogger Strategy & Managing & Monitoring Customer Experience at each touch-points with the best use of tools ORM/Listening/Voice/AI/Email/SMS/Events. An innovative go-getter with a passion for creating high impact user experience for products, using marketing strategy with sharp communication and digital advertising, Gauri always worked towards bridging the gap between digital innovation & organization’s business objectives. Her prompt approach towards work, new learnings have won her quite a few accolades from her previous assignments.

Having worked with some of the key brands where her exceptional work has been an awarding experience are Fabindia, Microsoft, Samsung, Adidas, HCL, Havells, Cargill, Reckitt Benckiser, Nestle, Titan, Fastrack, ITC – John Players, British Council, Biba, Lawman, PepperFry, Urban Ladder, Home Town, United Breweries to name the few.

A Story-teller and strongly believes in experiencing and bettering her customer's experiences with every minutest efforts, the journey from digital to foot-fall increase to stores. Leading the teams in omni-channel, digital, creative, strategy, crm, orm/reputation, programmatic buying - branding & performance etc. to enhance the Brand salience and the ROI-driven methodology proves her skills of being an efficient and sound leader.

Her far sightedness, prompt, innovative and solution-centric approach have won her quite a lot of awards and accolades and she beckons a name in the digital industry now -

Recognized in the Top Rankers Excellence Award as #MarketingLeadership and recently with #SS40Under40, by Social Samosa in 2020 for leading Digital Marketing Strategy & Social Brand Advocacy along with Programmatic Media and Influencer Marketing Strategies for Fortune 100 companies in commendable capacities.
Recognized in as the FAST 100 Digital Leader #letstalkcx by Paul Writer & Oracle, and one of the India’s Top 100 Smartest Digital Marketer in 2018 by the World Digital Congress and then in the second consecutive year 2020 endorsed by the Global Federation of Digital Marketing, Thought Leaders, CMO Asia & World Federation of Marketing Professionals; innovation-focused change leader striving towards business volumes & growth across geographically dispersed locations
Recognized in the as “Superwomen Class” of 2020 on International Women’s Day by Social Samosa
Awarded a #GoldMetal for being the “Young Achiever Marketing Leadership Award for the Year” by ACEF Asian Leaders Forum and Awards powered by CCN News18
Awarded as the Best Leader, Digital Evangelist, Trainer, Digital Expert, Panelist & Spokes-person at many prestigious events
Received DMA Asia Award for #NotJustAnyIndigo and Best Use of Photography in DOD Awards for #MalharIsMe for Fabindia’s Digital/Social Ecosystem
WON 4 metals at #SAMMIE2019 for Fabindia’s Digital/Social Ecosystem
Won 3 prestigious metals at INDIA TV (Independent News Service Pvt Ltd) afaqs! Great Lifestyle Brands Conference & Awards powered by MTV Not only did we win a special & highly coveted award "The Most Sophisticated Brand of the Year, we also picked up 2 #Silvers for "Best Use of Influencers" & "Best Use of Experiential Events
Achieved the Best Campaign Award at Twitter HQ – Year 2016 for digital Twitter campaign of KitKat #MyBreak for Nestle. Led the #MeriMaggi come-back campaign for Maggi brand.
Launched Campaign ‘Halonix Safer City’ and won Bronze in Spikes Asia 14, Silver in Abby’s and a Cannes entry for 2014
Recognized as the most impactful campaigns, Dettol’s Mother’s Day Campaign “A World without Moms” and Dettol’s “International Handsfy Integrated Digital Campaign”, done on World Cleanup Day in 2014 won the Best Campaign in Reckitt HQ,
Felicitated with Digital Agency Award for Best Use of Digital for Microsoft – Windows 8 Launch & IE 10 Launch for 2012 – 2013
Led World’s first ever multi-faceted image innovation on Twitter for John Players Jeans Flipographs; received Silver & Bronze Abby at Goa Fest – Year 2016
Organized Incubation for 2-day events for budding entrepreneurs at Bar-camps set-up in IIM Bangalore & IBA Bangalore; trained 500+ professionals
Conducted Digital Marketing Workshops for leading B-schools such as Symbiosis, MARC College, IBA, ICFAI, Christ Church College, Digital Vidya and Corporates such as Samsung Group, Central Park, Hamdard Group & Satyam Mahindra Group

Ashish Jain
Head Of E-commerce, Head- Digital Marketing, Godrej & Boyce Mfg. Co. Ltd

Building Digital business and Omni-Channel Commerce. Launched digital business for two big Indian brands - Reliance and Godrej. Passionate towards building customer- centric businesses based on customer insights and Technology.

Joint business head for the first e-commerce initiative of Reliance Retail in Grocery space and launched website and call centre sales channel based on various fulfilment models either through dark stores, live stores or combination of both.

Currently, i lead Omni-channel initiative and Digital marketing of furniture division of Godrej & Boyce in addition to their own commerce initiative at corporate level.

During 20 years’ experience, I lead various functions in organized retail, modern trade and e-commerce business and successfully built new businesses from digital and connected commerce channels alongside launching and growing new store format and channel expansion

I keep on dabbling with concepts and new initiatives in data Analytics, Social commerce, E-commerce, AR/ VR /ML technologies and looking forward for connecting with individuals and companies working on this front

Umesh Krishna K
Director- Brand Marketing & Head of Media, Swiggy

Umesh is Director of Brand Marketing at Swiggy, handling marketing insights, media, and brand management functions at the Hyperlocal Unicorn. His experience spans automotive and e-commerce, with the past half-decade being spent at Ola and Swiggy, seeing them through crucial periods of brand building and growth.

Umesh's skill span both the traditional and digital marketing domains - He has worked on 100+ Television commercials including Swiggy's iconic award-winning IPL campaign Ads.

He has also extensive experience in the digital marketing technology stacks both on performance and branding fronts. An ardent believer in the integration of data and design best practices in building the right marketing and communication strategy, Umesh is an IIM -Kozhikode Alumnus.