A1. Brand Recall
A Mobile Marketing campaign whose primary objective is to build brand awareness and establish brand recognition. For example, has the brand grown/developed/been enriched by its engagement with mobile.
A2. Lead Generation
A Mobile Marketing Campaign which has generated prospective customers, leads for the future engagement or impact sales and communications with the right target audience.
A3. Launch of Product/Service
Campaigns that has used mobile to successfully launch and/or re-launch a product or service.
A4. Relationship Building/Remarketing
Campaigns that build or manage strong relationships with customers ,should be measured by an increase in customer loyalty and/or led to customer retention.
A5. Best use of Apps/Games for Marketing
Applications/Games used to market a particular brand/product.
A6. Most Effective App for Consumer
Best campaign/app/ad done by publishers and app developers for consumer through mobile which can include various sectors like Entertainment, Travel & Tourism, Retail, Publishing, Financial services, etc.
A7. Campaign To Drive Sales
Any mobile marketing campaign that directly results in sales of a product/service via mobile. The campaign should be focused only on mobiles to drive/increase sales which can include discounts/offers/gifts/etc to ensure increase in sale of their products through their mobile app/website. The success will be measured by the amount of sales done during the marketing campaign.
A8. Gender Equity
The category invites entries which have used the most effective way to communicate gender sensitivity/inclusiveness/equitable nature, by a brand or company. It may be a modification of behavior by raising awareness of gender equity concerns and made a remarkable contribution to championing gender balance and equality of opportunity. The campaigns should have mobile marketing integrated as one of the strategies along with or without other media and communication platforms. Campaigns which have been submitted in previous category can also enter here and will be judged specifically for gender sensitivity.
Best use of mobile platform to amplify the marcom message or reach consumer in a cost effective manner.
A10. Community building
Best campaign done by Brand using mobile to build & engage community in a tactical manner.
A11. Social Impact / Not For Profit New*
Campaigns for not-for-profits or government agencies that create significant social change and/or deliver against a public service. Includes lobbying, fundraising, expanding, informing, or positively changing attitudes and behaviors. Show how your approach added value to your customers and benefitted your organization.
A12. Maximizing Mobile Advertising
Best use of Mobile advertising to narrowcast message (location based) & programmatic advertising for Real Time Bidding (RTB) & Innovation.
A13. Digital Influence
Most effective use of mobile & social videos to generate disproportionate gains.
A14. Best Mobile Messaging Campaign: SMS, MMS New*
This category focuses on the use of SMS/MMS and messaging platforms such as WhatsApp, Facebook Messenger, WeChat, Line etc., to brilliantly bring a marketing campaign to life.
A15. Most Engaging Mobile Campaign New*
Recognizes mobile campaigns that generated an immediate response from their targeted consumers, and enhanced audience reach. Examples of the desired response might include, but not be limited to, purchase, redeeming a coupon, checking-in or voting. This category is open to any one-off or ongoing mobile marketing campaign.
A16. Promotion New*
Campaign ranging from contests and coupons to special offers, sweepstakes and POS/Merchandising. Includes demos, coupons, exhibitions/trade shows, and games. Be very specific in demonstrating how your campaign specifically changed buyer behaviour.
A17. Maximizing Mobile Advertising / Programmatic and Machine Learning New*
A campaign that demonstrates how the use of a programmatic / RTB platform improved the targeting and increased efficiency and effectiveness in buying, selling and creating a mobile advertising solution. As well as campaigns using creative applications of mobile-based intelligent technology. Includes AI, chat-bots, facial recognition, etc.
A18. Best use of vernacular language in mobile advertising New*
A campaign that demonstrates the use of vernacular language including content and advertising to leverage local opportunities demonstrating hyper local expertise in the mobile environment.
A19. Mobile Video New*
Mobile is quickly ascending as the dominant screen for video consumption. It’s nuanced and intimate and is proven to yield impressive results as the most effective storytelling platform, despite the small screen. The formula for success is far more complicated than a 30 second spot but also offers greater opportunities. Show us your best in class, most impactful mobile video campaigns!
A20. Mobile Audio New*
Any campaign that demonstrates how the experience of audio techniques, be it music, voice or other sound (audio advertising), was used in a mobile environment to create consumer demand and engagement.
A21. Best Use of Mobile – Consumer Goods New*
Recognises best use of mobile and/or web apps in the consumer goods field that is best designed to increase brand proposition, subscription and customer engagement. Judges will be looking for engaging content and user-friendly interfaces that can achieve the above-mentioned.
A22. Most Effective Email Campaign New*
A23. Best Use of Mobile – Customer Engagement New*
Recognizes organizations that best demonstrate the use of mobile and/or web apps to build strong relationships with consumers, strengthening customer loyalty and/or leading to an increase in customer retention.
A24. Best Use of Mobile – Property New*
Recognises best use of mobile and/or web apps from the property industry that are best designed to increase brand proposition, subscription and customer engagement. Judges will be looking for engaging content and user-friendly interfaces that can achieve the above-mentioned.
A25. Most Effective DTC eCommerce Campaign New*
A26. Most Effective Search Campaign New*
A27. Best Use of Mobile Integration New*
Recognizes excellence in the use of mobile marketing as part of a broader campaign, including online and offline platforms. Mobile should be an integral part of the campaign and a key driver of the marketing objectives. Integrated mobile work should highlight the unique communication between the given platforms.
A28. Best Use of Mobile – Beauty New*
Recognises the best use of mobile and/or web apps in the beauty industry that are best designed to increase brand proposition, subscription and customer engagement. Judges will be looking for engaging content and user-friendly interfaces that can achieve the above-mentioned.