The awards winners are selected by members of the Jury from the best work entered through the call for entries from across India.
The winners are selected through an extensive selection process. Jury members will independently inspect each entry and rate them based on their respective judging criteria. Those entries that do not fulfil the criteria shall be disqualified. The Maddies Awards shall not be liable to give any explanation to anyone for disqualification of entries.
An entry should demonstrate approach to the overall purpose and target audience throughout each elements of the campaign.
Jury shall focus on few elements of the campaign like content, design, technological innovation, and the unique nature and/ or originality of the underlying idea. It includes writing, music, and relevant use of animation, video or anything that communicates a creative marketing message.
Jury shall focus on the alignment of the strategy with the result through the effective use of resources, technology and implementation of the campaign.
Jury shall evaluate the submission on the basis of the results of the campaign, based on whether the campaign achieved desired results? Was it able to reach to target audience? Or any other statistic which will help in proving the results of the campaign.
The overall experience shall include creativity, content, structure, visual design, functionality, simplicity & interactivity.
* Support with Qualitative and Quantitative data.
Pre- Screening: The Screening Council will preview and score all entries. The Top 5 Finalists under each category (except for Hall of Fame Awards) will move onto the next round of judging.
Final Jury meet: After pre-screening, from the selected shortlist under each category, judges will select a winner for every category.
Please make your submission concise but provide enough relevant background information to enable the judges to make an informed choice.
The Jury decision will be final. In the event of a conflict of interest, the concerned jury member will abstain from judging the category.
Every care will be taken of the material submitted but the organizer will accept no responsibility for loss or damage.
All shortlisted entries may not become final winners
The exchange4media Group is a mere custodian of e4m Mobile awards - The Maddies. At no stage of the jury meetings will anyone from the exchange4media Group team be part of the decision-making process.
Sabita Verma: +91 85859 92950 | firstname.lastname@example.org
Aditya Muvvala: +91 88008 21584 | email@example.com
Priyanka Bhadouria : +91 9312634276 | firstname.lastname@example.org