A. Marketing Strategy
A.1 Brand Recall
Campaign Title Brand Name Agency Name
That's What We Said Hershey's WATConsult
Forever Fun (Unlocking the confectionery potential in young adults) Chupa Chups Perfetti Van Melle
Glenmark BPinControl - Brand Recall Campaign Glenmark BPinControl Amura Marketing Technologies
Johnson's Baby Shampoo ‘TURN TO LEARN’ Mobile Campaign J&J — Johnson's Baby AdColony
JioSaavn x Amazon Prime Video: Four More Shots Please! S2 Amazon Prime Video JioSaavn
Ok Flipkart, deliver exponential results Google Flipkart Ads
A Drive with India’s First Connected Car MG Motor Interactive Avenues - A Reprise Network Company
FB campaign BLAZO X Mahindra Truck and Bus Division
Lighting up Diwali with Tanishq - Aao Manaaye Tanishq Wali Diwali Tanishq 22feet Tribal Worldwide
IAmAboAthead boAt Lifestyle  
Zero Contact Delivery Domino's India HiveMinds Innovative Market Solutions
A.2 Lead Generation
Campaign Title Brand Name Agency Name
Empowers Women to start their Business with Zero Investment Meesho InMobi
You Wanna Do It, Just DUNZO It Dunzo In Association With Affle's MAAS Platform
Playable Ads MoneyTap  
Leadmagnet ESS Global Leadmagnet
Runwal - Lead Generation Campaign Runwal Group Amura Marketing Technologies
India's Largest Gaming Championship- Dew Arena Mountain Dew Mindshare
Converting the Online Fence-sitters to Offline Sales Nokia 7.2 & Nokia 6.2 Wavemaker India
Powering The Beauty Within Zivame In Association With Affle's RevX Platform  
FURIO and BLAZO X COVID - Lead Gen BLAZO X and FURIO Mahindra Truck and Bus Division
The ABC of Money Advice Aditya Birla Capital  
A.3 Launch of Product/Service
Campaign Title Brand Name Agency Name
Defying the tried & tested one at a time - Launch of Nokia 2.3 Nokia 2.3 Wavemaker India
Podcast Mobile Campaign Spotify India AdColony
You Wanna Do It, Just DUNZO It Dunzo In Association With Affle's MAAS Platform
Johnson's Baby Shampoo ‘TURN TO LEARN’ Mobile Campaign J&J — Johnson's Baby AdColony
Zero Contact Delivery Domino's India HiveMinds Innovative Market Solutions
Facelift Launch'2020 Vitara Brezza Hakuhodo Sync & AdGlobal360 India
Brand launch Campaign Voot Select, Viacom 18 Digital Ventures  
Kingfisher Ultra #PerfectFroth Kingfisher Ultra InMobi
Content ko Jode instant rakhe permanent Asian Paints Loctite Quick Madison Media
Launch Campaign Iodex Ultra Gel Platform GSK (Publicis Media)
A.4 Relationship Building/Remarketing
Campaign Title Brand Name Agency Name
Stay Strong Moms Sunfeast Mom's Magic Team Pumpkin
Ola Hai Na! Ola Cabs  
Health From Home campaign Aditya Birla Capital- Health Insurance  
Powering The Beauty Within Zivame In Association With Affle's RevX Platform
A.5 Best use of Apps/Games for Marketing
Campaign Title Brand Name Agency Name
The Anti Bacterial Experience Asian Paints Royale Health Shield Madison Media
JOLLY RANCHER- Around the world with Little Singham Jolly Rancher- Around the world with Little Singham Pokkt
Gulf Master Scan Gulf Oil Firsthive
Play to Learn the #ABCofTaxes Aditya Birla Capital  
Cricket League Paytm (One97 Communications)  
Kotak Mahindra Bank Kotak Mahindra Bank Kotak Mahindra Bank
A.6 Most Effective App for Consumer
Campaign Title Brand Name Agency Name
You Wanna Do It, Just DUNZO It Dunzo In Association With Affle's MAAS Platform
TVS Credit Saathi App TVS Credit Services  
Truecaller Against Harassment #ItsNotOk Truecaller  
Most Effective App for Consumer Colors Tv Viacom 18
Activ Health app Aditya Birla Capital- Health Insurance  
It's Time To Win It All Games 24x7 In Association With Affle's MAAS Platform  
A.7 Campaign To Drive Sales
Campaign Title Brand Name Agency Name
OneBlade - #BeardItYourWay Philips India Carat Media
Flipkart uses audience Intel to set new benchmarks Intel Flipkart Ads
You Wanna Do It, Just DUNZO It Dunzo In Association With Affle's MAAS Platform
Gulf master scan Gulf Oil Firsthive
Ok Flipkart, deliver exponential results Google Flipkart Ads
Rhs Night sale - Shielding young parents Asian Paints Royale Health Shield Madison Media
When Aam ka Mausam Became Khaas by celebrating the taste of Real Mangoes Slice Mindshare
It's Time To Win It All Games 24x7 In Association With Affle's MAAS Platform  
Powering The Beauty Within Zivame In Association With Affle's RevX Platform
A.8 Gender Equity
Campaign Title Brand Name Agency Name
Women's Day Campaign Center fresh Perfetti Van Melle India (Center fresh)
Breastfeeding week campaign Philips India Carat Media
Rakho Poora Khayaal Campaign Aditya Birla Capital- Health Insurance  
DBS Sparks - Agents Of Change DBS Bank India  
Powering The Beauty Within Zivame In Association With Affle's RevX Platform
A.9 Amplification
Campaign Title Brand Name Agency Name
#NavratnaCoolChampi NAVRATNA AYURVEDIC OIL Mad Infleunce
OneBlade - #BeardItYourWay Philips India Carat Media
Forever Fun (Unlocking the confectionery potential in young adults) Chupa Chups Perfetti Van Melle
Flipkart uses audience Intel to set new benchmarks Intel Flipkart Ads
#AageKiSoch upGrad Education  
An Ode to Unsung Heroes - LAY'S Heartwork LAY'S PepsiCo India
When Aam ka Mausam Became Khaas by celebrating the taste of Real Mangoes Slice Mindshare
When Pepsi Raised It's fizz Factor With Salman's Swag Pepsi Mindshare
When Indian Youth practiced The New Normal With Swag Pepsi Mindshare
The ABC of Money Advice Aditya Birla Capital  
A.10 Community building
Campaign Title Brand Name Agency Name
Making India Engage with the #ABCofBudget2020 Aditya Birla Capital  
Zomaland@Home - Powered by Singapore Tourism Board Singapore Tourism Board Wunderman Thompson
The Travelling Billboard Johnnie Walker Whats Your Problem Brand Solutions
Bigg Boss 13 #AsliFans Campaign Voot, Viacom 18 Digital Ventures  
Rhs Night sale - Shielding young parents Asian Paints Royale Health Shield Madison Media
Unacademy Summit in association with The Hindu Group The Hindu Group  
Stay Strong Moms Sunfeast Mom's Magic Team Pumpkin
The ABC of Money Advice Aditya Birla Capital  
Community Building - realme Photo Expedition realme Sociowash
KFC Home Series KFC India BLINK DIGITAL (INDIA)
A.11 Social Impact / Not For Profit
Campaign Title Brand Name Agency Name
Hum Haar Nahi Maanenge HDFC Bank Kinnect
Indigo CSR initiative Indigo Airlines iCubeswire
50 Shades of Ishq ABT Associates Bobble AI
An Ode To Unsung Heroes - Lay's Heartwork LAY'S India Smile Foundation
“Organ Donation” Campaign Edelweiss Tokio Life Edelweiss Tokio Life Insurance
Zee Cinema - #MainBhiKesari Zee Cinema Zee Entertainment Enterprises
#SheIsNotDoingGreat Healthians BANG IN THE MIDDLE
A fund raising Initiative to provide 2.5 million meals In India Pepsi Mindshare
Shukriya Kare Swiggy Havas Media India
COVID-19 Relief Program PepsiCo India Six Degrees BCW
MySafety - Making safer travel simpler MakeMyTrip  
A.12 Maximizing Mobile Advertising
Campaign Title Brand Name Agency Name
Powering The Beauty Within Zivame In Association With Affle's RevX Platform
India's Largest Gaming Championship- Dew Arena Mountain Dew Mindshare
It's Time To Win It All Games 24x7 In Association With Affle's MAAS Platform  
When Pepsi taught the College Newbies : Cut Off Is Temporary But Swag Is Permanent Pepsi Mindshare
If you could #InteractWithTheFuture , what would you see? Aditya Birla Capital  
A.13 Digital Influence
Campaign Title Brand Name Agency Name
Forever Fun (Unlocking the confectionery potential in young adults) Chupa Chups Perfetti Van Melle
Stay Strong Moms Sunfeast Mom's Magic Team Pumpkin
Mai Phir Aunga Club Mahindra Mahindra Holidays and Resorts India
Pepsi Swag Se Solo Campaign Pepsi PepsiCo India
‘LAY’S Gets India Smiling With Smile Deke Dekho’. LAY'S PepsiCo India
Where The Heart Is! Season 3 Asian Paints Corporate Madison Media
Stay Fresh Behind The Mask Center fresh Perfetti Van Melle India (Center fresh)
Baat Ghar Ki UltraTech Cement Mindshare
Luminous India by AdLift Luminous India Luminous India by AdLift
A.14 Best Mobile Messaging Campaign: SMS, MMS
Campaign Title Brand Name Agency Name
Best Mobile Messaging Campaign-SMS PNB MetLife  
iAm iAM (Institute of Awakening Mindfulness) Team Pumpkin
A.15 Most Engaging Mobile Campaign
Campaign Title Brand Name Agency Name
Flipkart uses audience Intel to set new benchmarks Intel Flipkart Ads
Add An Ad HDFC Bank Kinnect
Johnson's Baby Shampoo ‘TURN TO LEARN’ Mobile Campaign J&J — Johnson's Baby AdColony
Making India Engage with the #ABCofBudget2020 Aditya Birla Capital  
JotheJotheyali Mobile Caller tune Zee Kannada  
Forever Fun (Unlocking the confectionery potential in young adults) Chupa Chups Perfetti Van Melle
Ok Flipkart, deliver exponential results Google Flipkart Ads
When Aam ka Mausam Became Khaas by celebrating the taste of Real Mangoes Slice Mindshare
Truecaller Against Harassment #ItsNotOk Truecaller  
The ABC of Money Advice Aditya Birla Capital  
Nikon InstaBadge Nikon India WATConsult
A.16 Promotion
Campaign Title Brand Name Agency Name
Rhs Night sale - Shielding young parents Asian Paints Royale Health Shield Madison Media
Watcho Watcho Dish TV India
A.17 Maximizing Mobile Advertising / Programmatic and Machine Learning
Campaign Title Brand Name Agency Name
Data-driven audience strategy coupled with outcome-based buying reduced 60% on the cost per lead for HDFC life HDFC Life Insurance Company Logicserve Digital
AR With Mobile Integration Drives Brand Lift and Boosts Awareness and Perception Bajaj Allianz General Insurance Company Logicserve Digital
Secure Our Future HDFC Life mCanvas
Where The Heart Is! Season 3 Asian Paints Corporate Madison Media
Ignis Chatbot - IGNIS MMC Launch'20 IGNIS Hakuhodo Sync & AdGlobal360 India
It's Time To Win It All Games 24x7 In Association With Affle's MAAS Platform  
A.19 Mobile Video
Campaign Title Brand Name Agency Name
Yaari ka Circle McDowell’s No1 Soda & Hungama Hungama Digital Media Entertainment
Motherhood is a Fairytale - Nestle Dancow DANCOW Advanced Excelnutri POKKT
Father’s day with Men’s XP Philips India Carat Media
The Travelling Billboard Johnnie Walker Whats Your Problem Brand Solutions
Eno Makes Staying @ Home easy Eno Platform GSK (Publicis Media)
Where The Heart Is! Season 3 Asian Paints Corporate Madison Media
Yaarder Shonge – The Festive Song McDowell’s No1 Soda & Hungama Hungama Digital Media Entertainment
Yaara Rang Bhula De Rang McDowell’s No1 Soda & Hungama Hungama Digital Media Entertainment
When Pepsi Raised It's fizz Factor With Salman's Swag Pepsi Mindshare
A.20 Mobile Audio
Campaign Title Brand Name Agency Name
Mercedes-Benz GLC Mercedes-Benz mCanvas
Starbucks Barista Callouts TATA Starbucks WATConsult
JioSaavn x HDFC Bank: Hum Haar Nahi Maanenge HDFC Bank JioSaavn
JioSaavn x Bumble: Mixtapes Bumble JioSaavn
Creating a new Advice touchpoint Aditya Birla Capital  
Snickers Exam Campaign Snickers Hashtag Orange
A. 21 Most Effective Email Campaign
Campaign Title Brand Name Agency Name
Convenience Beyond Compare PNB MetLife  
Indigo Email Marketing Campaign Indigo Airlines iCubeswire
Financial Literacy Campaign through Affiliate Marketing Edelweiss SME Lending  
A. 22 Best Use of Mobile – Customer Engagement
Campaign Title Brand Name Agency Name
#NavratnaCoolChampi NAVRATNA AYURVEDIC OIL Mad Infleunce
AR With Mobile Integration Drives Brand Lift and Boosts Awareness and Perception Bajaj Allianz General Insurance Company Logicserve Digital
Where The Heart Is! Season 3 Asian Paints Corporate Madison Media
Zee Cinema - #MainBhiKesari Zee Cinema Zee Entertainment Enterprises
Fevicol's Overall Social Media Fevicol Schbang Digital Solutions
Reliance Self-i App Reliance General Insurance Company  
Powering The Beauty Within Zivame In Association With Affle's RevX Platform
If you could #InteractWithTheFuture , what would you see? Aditya Birla Capital  
A. 23 Best Use of Mobile – Property
Campaign Title Brand Name Agency Name
When Mountain Dew expanded the gaming community beyond Urban India with 1.5 million gamers in action Mountain Dew Mindshare
A. 25 Most Effective Search Campaign
Campaign Title Brand Name Agency Name
Geo-Fenced Personalized Ads MG Motor Interactive Avenues - A Reprise Network Company
Did You mean Loctite Quick? Asian Paints Loctite Quick Madison Media
XL6 Launch Campaign'19 XL6 Hakuhodo Sync & AdGlobal360 India
How Nokia outplayed competition by taking over their search shelf space Nokia 2.3 Wavemaker India
Titan EyePlus by AdLift Titan Eye Plus Titan EyePlus by AdLift
Baat Ghar Ki UltraTech Cement Mindshare
A. 26 Best Use of Mobile Integration
Campaign Title Brand Name Agency Name
Ok Flipkart, deliver exponential results Google Flipkart Ads
JOLLY RANCHER- Around the world with Little Singham Jolly Rancher- Around the world with Little Singham Pokkt
A. 27 Best Use of Mobile – Beauty
Campaign Title Brand Name Agency Name
Johnson's Baby Shampoo ‘TURN TO LEARN’ Mobile Campaign J&J — Johnson's Baby AdColony
Powering The Beauty Within Zivame In Association With Affle's RevX Platform
     
B. Channel/Media Strategy
B.1 Cross Media Integration
Campaign Title Brand Name Agency Name
Philip Hair Brush Launch Philips India Carat Media
Queen MX Player  
Forever Fun (Unlocking the confectionery potential in young adults) Chupa Chups Perfetti Van Melle
GIRF 2020 Dineout
Think Quality. Think Equity. Think Motilal Oswal. Motilal Oswal Financial Services  
After-dark Stories by Nokia Nokia 7.2 Wavemaker India
Bigg Boss 13 Asli Fans Campaign Voot, Viacom 18 Digital Ventures  
Asur Marketing Campaign Voot Select, Viacom 18 Digital Ventures  
Zee Cinema - Kesari Zee Cinema Zee Entertainment Enterprises
Rakho Poora Khayaal Campaign Aditya Birla Capital- Health Insurance  
Love Is February Goibibo IBIBO GROUP
B.2 In-App Advertising
Campaign Title Brand Name Agency Name
Ok Flipkart, deliver exponential results Google Flipkart Ads
National Fried Chicken Day KFC India BLINK DIGITAL (INDIA)
Flipkart uses audience Intel to set new benchmarks Intel Flipkart Ads
Spotify India Podcast Mobile Campaign Spotify India AdColony
Content ko jode instant and rakhe permanent Asian Paints Loctite Quick Madison Media
World Music Week JioSaavn  
When Mountain Dew expanded the gaming community beyond Urban India with 1.5 million gamers in action Mountain Dew Mindshare
B.5 Use of Social Media
Campaign Title Brand Name Agency Name
That's What We Said Hershey's WATConsult
Forever Fun (Unlocking the confectionery potential in young adults) Chupa Chups Perfetti Van Melle
Making India Engage with the #ABCofBudget2020 Aditya Birla Capital  
Firsts Season 1   Pocket Aces Pictures
Nothing official about it: Pepsi Celebrating Cricket with Swag Pepsi PepsiCo India
‘LAY’S Gets India Smiling With Smile Deke Dekho’. LAY'S PepsiCo India
Bringing Salaam Namaste Back to Pop Culture with Swag Pepsi PepsiCo India
KurKure #BAAPREBAAP ShareChat  
B.7 Best Multi Mobile Channel Campaign
Campaign Title Brand Name Agency Name
Forever Fun (Unlocking the confectionery potential in young adults) Chupa Chups Perfetti Van Melle
It's Time To Win It All Games 24x7 In Association With Affle's MAAS Platform  
Empowering Singles this Valentine's day with Swag Pepsi Mindshare
B.8 Location Based Services or Targeting
Campaign Title Brand Name Agency Name
Vision Express Vision Express Team Pumpkin
Nurturing consumers online – Fulfilling the sale offline Nokia 7.2 & Nokia 6.2 Wavemaker India
Rural Campaign Eno Platform GSK (Publicis Media)
When Pepsi taught the College Newbies : Cut Off Is Temporary But Swag Is Permanent Pepsi Mindshare
Vignesh Murali Bhat Equitas Small Finance Bank Equitas Bank
LMS Acer Isobar
B.9 Most Effective Chatbot Solution
Campaign Title Brand Name Agency Name
#MeetTheRealSanta with Club Mahindra Club Mahindra Mahindra Holidays And Resorts India
InterGlobe Aviation Indigo InterGlobe Aviation
B.10 Most Effective Augmented Reality/ Virtual Reality Campaign
Campaign Title Brand Name Agency Name
#MeetTheRealSanta with Club Mahindra Club Mahindra Mahindra Holidays and Resorts India
Mahindra XUV300 - 5 Star Safety Mahindra and Mahindra mCanvas
Bring Your Own Beat Kingfisher 22Feet Tribal WorldWide
The Anti Bacterial Experience Asian Paints Royale Health Shield Madison Media
     
C. Enabling Technologies
C.1 Innovation
Campaign Title Brand Name Agency Name
That's What We Said Hershey's WATConsult
Flipkart uses audience Intel to set new benchmarks Intel Flipkart Ads
Keep a CLEAR Head (Hand free gaming Experience) Clear - Unilver Thailand Pokkt
Leadmagnet ESS Global Leadmagnet
Shine Stylist for Diwali Tanishq 22feet Tribal Worldwide
Powering The Beauty Within Zivame In Association With Affle's RevX Platform
Exam Campaign Snickers Hashtag Orange
Infinix Hot 9 ShareChat  
C.2 Use of Integrated Payment / Mobile Wallet Solutions
Campaign Title Brand Name Agency Name
PayU by AdLift PayU PayU by AdLift
C.3 Use of Rich Media / Video / Interactive Content
Campaign Title Brand Name Agency Name
Johnson's Baby Shampoo ‘TURN TO LEARN’ Mobile Campaign J&J — Johnson's Baby AdColony
No1YaariJam Originals McDowell’s No1 Soda & Hungama Hungama Digital Media Entertainment
Inshorts designs a tech-driven and highly interactive campaign for the launch of Nexa’s New Ignis, A compact Urban mini SUV Nexa's Ignis Inshorts Medialabs
Podcast Mobile Campaign Spotify India AdColony
Father’s Day campaign Philips India Carat Media
Mondelēz helps Cadbury lovers unlock a sweet surprise Cadbury-Mondelez InMobi
Content ko jode instant and rakhe permanent Asian Paints Loctite Quick Madison Media
C.4 Data/Insights
Campaign Title Brand Name Agency Name
Flipkart uses audience Intel to set new benchmarks Intel Flipkart Ads
Winning Over the South Tanishq 22feet Tribal Worldwide
Winning the Hearts of Bengali Women Tanishq 22feet Tribal Worldwide
Smart Sauda Campaign Angel Broking iProspect India
Powering The Beauty Within Zivame In Association With Affle's RevX Platform
Pepsi Celebrates The Challenger Spirit of Singles on Valentine’s Day Pepsi PepsiCo India
Take Activ Care campaign Aditya Birla Capital- Health Insurance  
It's Time To Win It All Games 24x7 In Association With Affle's MAAS Platform  
C.5 Most Engaging Mobile Creative
Campaign Title Brand Name Agency Name
HDFC Life - Father's Day HDFC Life mCanvas
Father’s Day campaign Philips India Carat Media
Keep a CLEAR Head (Hand free gaming Experience) Clear - Unilver Thailand Pokkt
#StayAtHome Kingfisher InMobi
360 Degree View of Sentosa Island - AJ HACKKETT Singapore Tourism Board Wunderman Thompson
MMC Launch Campaign IGNIS Hakuhodo Sync & AdGlobal360 India
Engagement during the Lockdown through Mobile Content Aditya Birla Capital  
Encashing Moment Marketing for Jaquar World Jaquar World Jaquar World by AdLift
C.6 Best Use of UGC
Campaign Title Brand Name Agency Name
Nikon InstaBadge Nikon India WATConsult
Mother’s day campaign Philips India Carat Media
Jewelfie Campaign Tanishq 22feet Tribal Worldwide
When Indian Youth practiced The New Normal With Swag Pepsi Mindshare
Sensodyne ForTheLoveOf Sensodyne Platform GSK (Publicis Media)
Fevicol's UGC Campaign: #MyFevicolAd Fevicol Schbang Digital Solutions
KFC Home Series KFC India BLINK DIGITAL (INDIA)
Infinix Hot 9 ShareChat  
C.8 Most Effective Voice Assistant App
Campaign Title Brand Name Agency Name
Exam Campaign Snickers Hashtag Orange
C.9 Most Effective App Install Campaign
Campaign Title Brand Name Agency Name
You Wanna Do It, Just DUNZO It Dunzo In Association With Affle's MAAS Platform
It's Time To Win It All Games 24x7 In Association With Affle's MAAS Platform  
38% Growth in App Install Base at an Incremental ROI of 4.3 in 8 months Domino's India HiveMinds Innovative Market Solutions
digibank Digital Acquisition Matrix digibank by DBS digibank by DBS - Performics
C.11 Most Effective Tech Platform
Campaign Title Brand Name Agency Name
Ok Flipkart, deliver exponential results Google Flipkart Ads
ICICI Direct NEEV ICICI Direct iProspect India
C.12 Best Use of Mobile – Fashion
Campaign Title Brand Name Agency Name
Powering The Beauty Within Zivame In Association With Affle's RevX Platform