#TheMaddies | #Screenage
Winners
Winners
| A. Marketing Strategy | |||
| A.1 Brand Recall | |||
| Campaign Title | Brand Name | Agency Name | Metals |
| A Drive with India’s First Connected Car | MG Motor | Interactive Avenues - A Reprise Network Company |  Bronze |
| JioSaavn x Amazon Prime Video: Four More Shots Please! S2 | Amazon Prime Video | JioSaavn |  Silver |
| Zero Contact Delivery | Domino's India | HiveMinds Innovative Market Solutions | Silver |
| Ok Flipkart, deliver exponential results | Flipkart Ads |  Gold |
|
| A.2 Lead Generation | |||
| Campaign Title | Brand Name | Agency Name | Metals |
| You Wanna Do It, Just DUNZO It | Dunzo In Association With Affle's MAAS Platform | Bronze |
|
| India's Largest Gaming Championship- Dew Arena | Mountain Dew | Mindshare | Bronze |
| Powering The Beauty Within | Zivame In Association With Affle's RevX Platform | Silver |
|
| Empowers Women to start their Business with Zero Investment | Meesho | InMobi | Gold |
| A.3 Launch of Product/Service | |||
| Campaign Title | Brand Name | Agency Name | Metals |
| Podcast Mobile Campaign | Spotify India | AdColony | Bronze |
| Facelift Launch'2020 | Vitara Brezza | Hakuhodo Sync & AdGlobal360 India | Bronze |
| Content ko Jode instant rakhe permanent | Asian Paints Loctite Quick | Madison Media | Silver |
| Kingfisher Ultra #PerfectFroth | Kingfisher Ultra | InMobi | Gold |
| A.4 Relationship Building/Remarketing | |||
| Campaign Title | Brand Name | Agency Name | Metals |
| Ola Hai Na! | Ola Cabs | Bronze |
|
| Powering The Beauty Within | Zivame In Association With Affle's RevX Platform | Bronze |
|
| Health From Home campaign | Aditya Birla Capital- Health Insurance | Silver |
|
| Stay Strong Moms | Sunfeast Mom's Magic | Team Pumpkin | Gold |
| A.5 Best use of Apps/Games for Marketing | |||
| Campaign Title | Brand Name | Agency Name | Metals |
| Gulf Master Scan | Gulf Oil | Firsthive | Bronze |
| Play to Learn the #ABCofTaxes | Aditya Birla Capital | Bronze |
|
| Cricket League | Paytm (One97 Communications) | Silver |
|
| JOLLY RANCHER- Around the world with Little Singham | Jolly Rancher- Around the world with Little Singham | Pokkt | Gold |
| A.6 Most Effective App for Consumer | |||
| Campaign Title | Brand Name | Agency Name | Metals |
| It's Time To Win It All | Games 24x7 In Association With Affle's MAAS Platform | Silver |
|
| Truecaller Against Harassment #ItsNotOk | Truecaller | Gold |
|
| A.7 Campaign To Drive Sales | |||
| Campaign Title | Brand Name | Agency Name | Metals |
| Ok Flipkart, deliver exponential results | Flipkart Ads | Bronze |
|
| When Aam ka Mausam Became Khaas by celebrating the taste of Real Mangoes | Slice | Mindshare | Silver |
| Flipkart uses audience Intel to set new benchmarks | Intel | Flipkart Ads | Gold |
| A.8 Gender Equity | |||
| Campaign Title | Brand Name | Agency Name | Metals |
| Women's Day Campaign | Center fresh | Perfetti Van Melle India (Center fresh) | Silver |
| Rakho Poora Khayaal Campaign | Aditya Birla Capital- Health Insurance | Silver |
|
| Breastfeeding week campaign | Philips India | Carat Media | Gold |
| A.9 Amplification | |||
| Campaign Title | Brand Name | Agency Name | Metals |
| #NavratnaCoolChampi | NAVRATNA AYURVEDIC OIL | Mad Infleunce | Bronze |
| The ABC of Money Advice | Aditya Birla Capital | Bronze |
|
| When Pepsi Raised It's fizz Factor With Salman's Swag | Pepsi | Mindshare | Silver |
| An Ode to Unsung Heroes - LAY'S Heartwork | LAY'S | PepsiCo India | Gold |
| A.10 Community building | |||
| Campaign Title | Brand Name | Agency Name | Metals |
| Rhs Night sale - Shielding young parents | Asian Paints Royale Health Shield | Madison Media | Bronze |
| The Travelling Billboard | Johnnie Walker | Whats Your Problem Brand Solutions | Silver |
| Stay Strong Moms | Sunfeast Mom's Magic | Team Pumpkin | Silver |
| The ABC of Money Advice | Aditya Birla Capital | Gold |
|
| A.11 Social Impact / Not For Profit | |||
| Campaign Title | Brand Name | Agency Name | Metals |
| Indigo CSR initiative | Indigo Airlines | iCubeswire | Bronze |
| An Ode To Unsung Heroes - Lay's Heartwork | LAY'S India | Smile Foundation | Bronze |
| 50 Shades of Ishq | ABT Associates | Bobble AI | Silver |
| A fund raising Initiative to provide 2.5 million meals In India | Pepsi | Mindshare | Gold |
| A.12 Maximizing Mobile Advertising | |||
| Campaign Title | Brand Name | Agency Name | Metals |
| When Pepsi taught the College Newbies : Cut Off Is Temporary But Swag Is Permanent | Pepsi | Mindshare | Silver |
| If you could #InteractWithTheFuture , what would you see? | Aditya Birla Capital | Gold |
|
| A.13 Digital Influence | |||
| Campaign Title | Brand Name | Agency Name | Metals |
| Stay Fresh Behind The Mask | Center fresh | Perfetti Van Melle India (Center fresh) | Bronze |
| Pepsi Swag Se Solo Campaign | Pepsi | PepsiCo India | Silver |
| Where The Heart Is! Season 3 | Asian Paints Corporate | Madison Media | Gold |
| A.14 Best Mobile Messaging Campaign: SMS, MMS | |||
| Campaign Title | Brand Name | Agency Name | Metals |
| iAm | iAM (Institute of Awakening Mindfulness) | Team Pumpkin | Silver |
| A.15 Most Engaging Mobile Campaign | |||
| Campaign Title | Brand Name | Agency Name | Metals |
| Ok Flipkart, deliver exponential results | Flipkart Ads | Bronze |
|
| Truecaller Against Harassment #ItsNotOk | Truecaller | Silver |
|
| Add An Ad | HDFC Bank | Kinnect | Gold |
| Nikon InstaBadge | Nikon India | WATConsult | Gold |
| A.16 Promotion | |||
| Campaign Title | Brand Name | Agency Name | Metals |
| Rhs Night sale - Shielding young parents | Asian Paints Royale Health Shield | Madison Media | Silver |
| A.17 Maximizing Mobile Advertising / Programmatic and Machine Learning | |||
| Campaign Title | Brand Name | Agency Name | Metals |
| It's Time To Win It All | Games 24x7 In Association With Affle's MAAS Platform | Bronze |
|
| A.19 Mobile Video | |||
| Campaign Title | Brand Name | Agency Name | Metals |
| Yaari ka Circle | McDowell’s No1 Soda & Hungama | Hungama Digital Media Entertainment | Bronze |
| Father’s day with Men’s XP | Philips India | Carat Media | Silver |
| When Pepsi Raised It's fizz Factor With Salman's Swag | Pepsi | Mindshare | Silver |
| A.20 Mobile Audio | |||
| Campaign Title | Brand Name | Agency Name | Metals |
| JioSaavn x HDFC Bank: Hum Haar Nahi Maanenge | HDFC Bank | JioSaavn | Bronze |
| Snickers Exam Campaign | Snickers | Hashtag Orange | Bronze |
| JioSaavn x Bumble: Mixtapes | Bumble | JioSaavn | Silver |
| Creating a new Advice touchpoint | Aditya Birla Capital | Gold |
|
| A. 21 Most Effective Email Campaign | |||
| Campaign Title | Brand Name | Agency Name | Metals |
| Indigo Email Marketing Campaign | Indigo Airlines | iCubeswire | Bronze |
| Convenience Beyond Compare | PNB MetLife | Silver |
|
| Financial Literacy Campaign through Affiliate Marketing | Edelweiss SME Lending | Gold |
|
| A. 22 Best Use of Mobile – Customer Engagement | |||
| Campaign Title | Brand Name | Agency Name | Metals |
| #NavratnaCoolChampi | NAVRATNA AYURVEDIC OIL | Mad Infleunce | Bronze |
| Reliance Self-i App | Reliance General Insurance Company | Silver |
|
| Powering The Beauty Within | Zivame In Association With Affle's RevX Platform | Silver |
|
| If you could #InteractWithTheFuture , what would you see? | Aditya Birla Capital | Gold |
|
| A. 23 Best Use of Mobile – Property | |||
| Campaign Title | Brand Name | Agency Name | Metals |
| When Mountain Dew expanded the gaming community beyond Urban India with 1.5 million gamers in action | Mountain Dew | Mindshare | Gold |
| A. 25 Most Effective Search Campaign | |||
| Campaign Title | Brand Name | Agency Name | Metals |
| How Nokia outplayed competition by taking over their search shelf space | Nokia 2.3 | Wavemaker India | Bronze |
| Baat Ghar Ki | UltraTech Cement | Mindshare | Silver |
| Did You mean Loctite Quick? | Asian Paints Loctite Quick | Madison Media | Gold |
| A. 26 Best Use of Mobile Integration | |||
| Campaign Title | Brand Name | Agency Name | Metals |
| JOLLY RANCHER- Around the world with Little Singham | Jolly Rancher- Around the world with Little Singham | Pokkt | Silver |
| Ok Flipkart, deliver exponential results | Flipkart Ads | Gold |
|
| A. 27 Best Use of Mobile – Beauty | |||
| Campaign Title | Brand Name | Agency Name | Metals |
| Powering The Beauty Within | Zivame In Association With Affle's RevX Platform | Gold |
|
| B. Channel/Media Strategy | |||
| B.1 Cross Media Integration | |||
| Campaign Title | Brand Name | Agency Name | Metals |
| Asur Marketing Campaign | Voot Select, Viacom 18 Digital Ventures | Bronze |
|
| Think Quality. Think Equity. Think Motilal Oswal. | Motilal Oswal Financial Services | Silver |
|
| After-dark Stories by Nokia | Nokia 7.2 | Wavemaker India | Gold |
| B.2 In-App Advertising | |||
| Campaign Title | Brand Name | Agency Name | Metals |
| Spotify India Podcast Mobile Campaign | Spotify India | AdColony | Bronze |
| Flipkart uses audience Intel to set new benchmarks | Intel | Flipkart Ads | Silver |
| National Fried Chicken Day | KFC India | BLINK DIGITAL (INDIA) | Gold |
| B.5 Use of Social Media | |||
| Campaign Title | Brand Name | Agency Name | Metals |
| That's What We Said | Hershey's | WATConsult | Bronze |
| ‘LAY’S Gets India Smiling With Smile Deke Dekho’. | LAY'S | PepsiCo India | Bronze |
| Making India Engage with the #ABCofBudget2020 | Aditya Birla Capital | Silver |
|
| Bringing Salaam Namaste Back to Pop Culture with Swag | Pepsi | PepsiCo India | Gold |
| B.7 Best Multi Mobile Channel Campaign | |||
| Campaign Title | Brand Name | Agency Name | Metals |
| It's Time To Win It All | Games 24x7 In Association With Affle's MAAS Platform | Silver |
|
| Empowering Singles this Valentine's day with Swag | Pepsi | Mindshare | Gold |
| B.8 Location Based Services or Targeting | |||
| Campaign Title | Brand Name | Agency Name | Metals |
| LMS | Acer | Isobar | Bronze |
| Nurturing consumers online – Fulfilling the sale offline | Nokia 7.2 & Nokia 6.2 | Wavemaker India | Bronze |
| Rural Campaign | Eno | Platform GSK (Publicis Media) | Silver |
| Vision Express | Vision Express | Team Pumpkin | Gold |
| B.9 Most Effective Chatbot Solution | |||
| Campaign Title | Brand Name | Agency Name | Metals |
| InterGlobe Aviation | Indigo | InterGlobe Aviation | Silver |
| #MeetTheRealSanta with Club Mahindra | Club Mahindra | Mahindra Holidays And Resorts India | Gold |
| B.10 Most Effective Augmented Reality/ Virtual Reality Campaign | |||
| Campaign Title | Brand Name | Agency Name | Metals |
| Mahindra XUV300 - 5 Star Safety | Mahindra and Mahindra | mCanvas | Bronze |
| The Anti Bacterial Experience | Asian Paints Royale Health Shield | Madison Media | Silver |
| Bring Your Own Beat | Kingfisher | 22Feet Tribal WorldWide | Gold |
| C. Enabling Technologies | |||
| C.1 Innovation | |||
| Campaign Title | Brand Name | Agency Name | Metals |
| Flipkart uses audience Intel to set new benchmarks | Intel | Flipkart Ads | Bronze |
| Shine Stylist for Diwali | Tanishq | 22feet Tribal Worldwide | Silver |
| Powering The Beauty Within | Zivame In Association With Affle's RevX Platform | Silver |
|
| Exam Campaign | Snickers | Hashtag Orange | Gold |
| C.2 Use of Integrated Payment / Mobile Wallet Solutions | |||
| Campaign Title | Brand Name | Agency Name | Metals |
| PayU by AdLift | PayU | PayU by AdLift | Bronze |
| C.3 Use of Rich Media / Video / Interactive Content | |||
| Campaign Title | Brand Name | Agency Name | Metals |
| Content ko jode instant and rakhe permanent | Asian Paints Loctite Quick | Madison Media | Bronze |
| Johnson's Baby Shampoo ‘TURN TO LEARN’ Mobile Campaign | J&J — Johnson's Baby | AdColony | Silver |
| Podcast Mobile Campaign | Spotify India | AdColony | Silver |
| Mondelēz helps Cadbury lovers unlock a sweet surprise | Cadbury-Mondelez | InMobi | Gold |
| C.4 Data/Insights | |||
| Campaign Title | Brand Name | Agency Name | Metals |
| Take Activ Care campaign | Aditya Birla Capital- Health Insurance | Bronze |
|
| Powering The Beauty Within | Zivame In Association With Affle's RevX Platform | Silver |
|
| It's Time To Win It All | Games 24x7 In Association With Affle's MAAS Platform | Silver |
|
| Flipkart uses audience Intel to set new benchmarks | Intel | Flipkart Ads | Gold |
| C.5 Most Engaging Mobile Creative | |||
| Campaign Title | Brand Name | Agency Name | Metals |
| HDFC Life - Father's Day | HDFC Life | mCanvas | Bronze |
| Engagement during the Lockdown through Mobile Content | Aditya Birla Capital | Bronze |
|
| 360 Degree View of Sentosa Island - AJ HACKKETT | Singapore Tourism Board | Wunderman Thompson | Silver |
| #StayAtHome | Kingfisher | InMobi | Gold |
| C.6 Best Use of UGC | |||
| Campaign Title | Brand Name | Agency Name | Metals |
| Mother’s day campaign | Philips India | Carat Media | Bronze |
| Nikon InstaBadge | Nikon India | WATConsult | Silver |
| KFC Home Series | KFC India | BLINK DIGITAL (INDIA) | Silver |
| When Indian Youth practiced The New Normal With Swag | Pepsi | Mindshare | Gold |
| Fevicol's UGC Campaign: #MyFevicolAd | Fevicol | Schbang Digital Solutions | Gold |
| C.8 Most Effective Voice Assistant App | |||
| Campaign Title | Brand Name | Agency Name | Metals |
| Exam Campaign | Snickers | Hashtag Orange | Gold |
| C.9 Most Effective App Install Campaign | |||
| Campaign Title | Brand Name | Agency Name | Metals |
| You Wanna Do It, Just DUNZO It | Dunzo In Association With Affle's MAAS Platform | Bronze |
|
| 38% Growth in App Install Base at an Incremental ROI of 4.3 in 8 months | Domino's India | HiveMinds Innovative Market Solutions | Silver |
| digibank Digital Acquisition Matrix | digibank by DBS | digibank by DBS - Performics | Gold |
| C.11 Most Effective Tech Platform | |||
| Campaign Title | Brand Name | Agency Name | Metals |
| Ok Flipkart, deliver exponential results | Flipkart Ads | Bronze |
|
| ICICI Direct NEEV | ICICI Direct | iProspect India | Bronze |
| C.12 Best Use of Mobile – Fashion | |||
| Campaign Title | Brand Name | Agency Name | Metals |
| Powering The Beauty Within | Zivame In Association With Affle's RevX Platform | Silver |
|
| D. Hall Of Fame Awards | |||
| D1. Mobile Marketer of the Year | |||
| Pepsico India | |||
| D2. Agency of the Year | |||
| Mindshare | |||
