Winners

Winners

Winners
A. Marketing Strategy
A.1 Brand Recall
Campaign Title Brand Name Agency Name Metals
A Drive with India’s First Connected Car MG Motor Interactive Avenues - A Reprise Network Company Bronze
JioSaavn x Amazon Prime Video: Four More Shots Please! S2 Amazon Prime Video JioSaavn Silver
Zero Contact Delivery Domino's India HiveMinds Innovative Market Solutions Silver
Ok Flipkart, deliver exponential results Google Flipkart Ads Gold
       
A.2 Lead Generation
Campaign Title Brand Name Agency Name Metals
You Wanna Do It, Just DUNZO It Dunzo In Association With Affle's MAAS Platform   Bronze
India's Largest Gaming Championship- Dew Arena Mountain Dew Mindshare Bronze
Powering The Beauty Within Zivame In Association With Affle's RevX Platform   Silver
Empowers Women to start their Business with Zero Investment Meesho InMobi Gold
       
A.3 Launch of Product/Service
Campaign Title Brand Name Agency Name Metals
Podcast Mobile Campaign Spotify India AdColony Bronze
Facelift Launch'2020 Vitara Brezza Hakuhodo Sync & AdGlobal360 India Bronze
Content ko Jode instant rakhe permanent Asian Paints Loctite Quick Madison Media Silver
Kingfisher Ultra #PerfectFroth Kingfisher Ultra InMobi Gold
       
A.4 Relationship Building/Remarketing
Campaign Title Brand Name Agency Name Metals
Ola Hai Na! Ola Cabs   Bronze
Powering The Beauty Within Zivame In Association With Affle's RevX Platform   Bronze
Health From Home campaign Aditya Birla Capital- Health Insurance   Silver
Stay Strong Moms Sunfeast Mom's Magic Team Pumpkin Gold
       
A.5 Best use of Apps/Games for Marketing
Campaign Title Brand Name Agency Name Metals
Gulf Master Scan Gulf Oil Firsthive Bronze
Play to Learn the #ABCofTaxes Aditya Birla Capital   Bronze
Cricket League Paytm (One97 Communications)   Silver
JOLLY RANCHER- Around the world with Little Singham Jolly Rancher- Around the world with Little Singham Pokkt Gold
       
A.6 Most Effective App for Consumer
Campaign Title Brand Name Agency Name Metals
It's Time To Win It All Games 24x7 In Association With Affle's MAAS Platform   Silver
Truecaller Against Harassment #ItsNotOk Truecaller   Gold
       
A.7 Campaign To Drive Sales
Campaign Title Brand Name Agency Name Metals
Ok Flipkart, deliver exponential results Google Flipkart Ads Bronze
When Aam ka Mausam Became Khaas by celebrating the taste of Real Mangoes Slice Mindshare Silver
Flipkart uses audience Intel to set new benchmarks Intel Flipkart Ads Gold
       
A.8 Gender Equity
Campaign Title Brand Name Agency Name Metals
Women's Day Campaign Center fresh Perfetti Van Melle India (Center fresh) Silver
Rakho Poora Khayaal Campaign Aditya Birla Capital- Health Insurance   Silver
Breastfeeding week campaign Philips India Carat Media Gold
       
A.9 Amplification
Campaign Title Brand Name Agency Name Metals
#NavratnaCoolChampi NAVRATNA AYURVEDIC OIL Mad Infleunce Bronze
The ABC of Money Advice Aditya Birla Capital   Bronze
When Pepsi Raised It's fizz Factor With Salman's Swag Pepsi Mindshare Silver
An Ode to Unsung Heroes - LAY'S Heartwork LAY'S PepsiCo India Gold
       
A.10 Community building
Campaign Title Brand Name Agency Name Metals
Rhs Night sale - Shielding young parents Asian Paints Royale Health Shield Madison Media Bronze
The Travelling Billboard Johnnie Walker Whats Your Problem Brand Solutions Silver
Stay Strong Moms Sunfeast Mom's Magic Team Pumpkin Silver
The ABC of Money Advice Aditya Birla Capital   Gold
       
A.11 Social Impact / Not For Profit
Campaign Title Brand Name Agency Name Metals
Indigo CSR initiative Indigo Airlines iCubeswire Bronze
An Ode To Unsung Heroes - Lay's Heartwork LAY'S India Smile Foundation Bronze
50 Shades of Ishq ABT Associates Bobble AI Silver
A fund raising Initiative to provide 2.5 million meals In India Pepsi Mindshare Gold
       
A.12 Maximizing Mobile Advertising
Campaign Title Brand Name Agency Name Metals
When Pepsi taught the College Newbies : Cut Off Is Temporary But Swag Is Permanent Pepsi Mindshare Silver
If you could #InteractWithTheFuture , what would you see? Aditya Birla Capital   Gold
       
A.13 Digital Influence
Campaign Title Brand Name Agency Name Metals
Stay Fresh Behind The Mask Center fresh Perfetti Van Melle India (Center fresh) Bronze
Pepsi Swag Se Solo Campaign Pepsi PepsiCo India Silver
Where The Heart Is! Season 3 Asian Paints Corporate Madison Media Gold
       
A.14 Best Mobile Messaging Campaign: SMS, MMS
Campaign Title Brand Name Agency Name Metals
iAm iAM (Institute of Awakening Mindfulness) Team Pumpkin Silver
       
A.15 Most Engaging Mobile Campaign
Campaign Title Brand Name Agency Name Metals
Ok Flipkart, deliver exponential results Google Flipkart Ads Bronze
Truecaller Against Harassment #ItsNotOk Truecaller   Silver
Add An Ad HDFC Bank Kinnect Gold
Nikon InstaBadge Nikon India WATConsult Gold
       
A.16 Promotion
Campaign Title Brand Name Agency Name Metals
Rhs Night sale - Shielding young parents Asian Paints Royale Health Shield Madison Media Silver
       
A.17 Maximizing Mobile Advertising / Programmatic and Machine Learning
Campaign Title Brand Name Agency Name Metals
It's Time To Win It All Games 24x7 In Association With Affle's MAAS Platform   Bronze
       
A.19 Mobile Video
Campaign Title Brand Name Agency Name Metals
Yaari ka Circle McDowell’s No1 Soda & Hungama Hungama Digital Media Entertainment Bronze
Father’s day with Men’s XP Philips India Carat Media Silver
When Pepsi Raised It's fizz Factor With Salman's Swag Pepsi Mindshare Silver
       
A.20 Mobile Audio
Campaign Title Brand Name Agency Name Metals
JioSaavn x HDFC Bank: Hum Haar Nahi Maanenge HDFC Bank JioSaavn Bronze
Snickers Exam Campaign Snickers Hashtag Orange Bronze
JioSaavn x Bumble: Mixtapes Bumble JioSaavn Silver
Creating a new Advice touchpoint Aditya Birla Capital   Gold
       
A. 21 Most Effective Email Campaign
Campaign Title Brand Name Agency Name Metals
Indigo Email Marketing Campaign Indigo Airlines iCubeswire Bronze
Convenience Beyond Compare PNB MetLife   Silver
Financial Literacy Campaign through Affiliate Marketing Edelweiss SME Lending   Gold
       
A. 22 Best Use of Mobile – Customer Engagement
Campaign Title Brand Name Agency Name Metals
#NavratnaCoolChampi NAVRATNA AYURVEDIC OIL Mad Infleunce Bronze
Reliance Self-i App Reliance General Insurance Company   Silver
Powering The Beauty Within Zivame In Association With Affle's RevX Platform   Silver
If you could #InteractWithTheFuture , what would you see? Aditya Birla Capital   Gold
       
A. 23 Best Use of Mobile – Property
Campaign Title Brand Name Agency Name Metals
When Mountain Dew expanded the gaming community beyond Urban India with 1.5 million gamers in action Mountain Dew Mindshare Gold
       
A. 25 Most Effective Search Campaign
Campaign Title Brand Name Agency Name Metals
How Nokia outplayed competition by taking over their search shelf space Nokia 2.3 Wavemaker India Bronze
Baat Ghar Ki UltraTech Cement Mindshare Silver
Did You mean Loctite Quick? Asian Paints Loctite Quick Madison Media Gold
       
A. 26 Best Use of Mobile Integration
Campaign Title Brand Name Agency Name Metals
JOLLY RANCHER- Around the world with Little Singham Jolly Rancher- Around the world with Little Singham Pokkt Silver
Ok Flipkart, deliver exponential results Google Flipkart Ads Gold
       
A. 27 Best Use of Mobile – Beauty
Campaign Title Brand Name Agency Name Metals
Powering The Beauty Within Zivame In Association With Affle's RevX Platform   Gold
       
B. Channel/Media Strategy
B.1 Cross Media Integration
Campaign Title Brand Name Agency Name Metals
Asur Marketing Campaign Voot Select, Viacom 18 Digital Ventures   Bronze
Think Quality. Think Equity. Think Motilal Oswal. Motilal Oswal Financial Services   Silver
After-dark Stories by Nokia Nokia 7.2 Wavemaker India Gold
       
B.2 In-App Advertising
Campaign Title Brand Name Agency Name Metals
Spotify India Podcast Mobile Campaign Spotify India AdColony Bronze
Flipkart uses audience Intel to set new benchmarks Intel Flipkart Ads Silver
National Fried Chicken Day KFC India BLINK DIGITAL (INDIA) Gold
       
B.5 Use of Social Media
Campaign Title Brand Name Agency Name Metals
That's What We Said Hershey's WATConsult Bronze
‘LAY’S Gets India Smiling With Smile Deke Dekho’. LAY'S PepsiCo India Bronze
Making India Engage with the #ABCofBudget2020 Aditya Birla Capital   Silver
Bringing Salaam Namaste Back to Pop Culture with Swag Pepsi PepsiCo India Gold
       
B.7 Best Multi Mobile Channel Campaign
Campaign Title Brand Name Agency Name Metals
It's Time To Win It All Games 24x7 In Association With Affle's MAAS Platform   Silver
Empowering Singles this Valentine's day with Swag Pepsi Mindshare Gold
       
B.8 Location Based Services or Targeting
Campaign Title Brand Name Agency Name Metals
LMS Acer Isobar Bronze
Nurturing consumers online – Fulfilling the sale offline Nokia 7.2 & Nokia 6.2 Wavemaker India Bronze
Rural Campaign Eno Platform GSK (Publicis Media) Silver
Vision Express Vision Express Team Pumpkin Gold
       
B.9 Most Effective Chatbot Solution
Campaign Title Brand Name Agency Name Metals
InterGlobe Aviation Indigo InterGlobe Aviation Silver
#MeetTheRealSanta with Club Mahindra Club Mahindra Mahindra Holidays And Resorts India Gold
       
B.10 Most Effective Augmented Reality/ Virtual Reality Campaign
Campaign Title Brand Name Agency Name Metals
Mahindra XUV300 - 5 Star Safety Mahindra and Mahindra mCanvas Bronze
The Anti Bacterial Experience Asian Paints Royale Health Shield Madison Media Silver
Bring Your Own Beat Kingfisher 22Feet Tribal WorldWide Gold
       
C. Enabling Technologies
C.1 Innovation
Campaign Title Brand Name Agency Name Metals
Flipkart uses audience Intel to set new benchmarks Intel Flipkart Ads Bronze
Shine Stylist for Diwali Tanishq 22feet Tribal Worldwide Silver
Powering The Beauty Within Zivame In Association With Affle's RevX Platform   Silver
Exam Campaign Snickers Hashtag Orange Gold
       
C.2 Use of Integrated Payment / Mobile Wallet Solutions
Campaign Title Brand Name Agency Name Metals
PayU by AdLift PayU PayU by AdLift Bronze
       
C.3 Use of Rich Media / Video / Interactive Content
Campaign Title Brand Name Agency Name Metals
Content ko jode instant and rakhe permanent Asian Paints Loctite Quick Madison Media Bronze
Johnson's Baby Shampoo ‘TURN TO LEARN’ Mobile Campaign J&J — Johnson's Baby AdColony Silver
Podcast Mobile Campaign Spotify India AdColony Silver
Mondelēz helps Cadbury lovers unlock a sweet surprise Cadbury-Mondelez InMobi Gold
       
C.4 Data/Insights
Campaign Title Brand Name Agency Name Metals
Take Activ Care campaign Aditya Birla Capital- Health Insurance   Bronze
Powering The Beauty Within Zivame In Association With Affle's RevX Platform   Silver
It's Time To Win It All Games 24x7 In Association With Affle's MAAS Platform   Silver
Flipkart uses audience Intel to set new benchmarks Intel Flipkart Ads Gold
       
C.5 Most Engaging Mobile Creative
Campaign Title Brand Name Agency Name Metals
HDFC Life - Father's Day HDFC Life mCanvas Bronze
Engagement during the Lockdown through Mobile Content Aditya Birla Capital   Bronze
360 Degree View of Sentosa Island - AJ HACKKETT Singapore Tourism Board Wunderman Thompson Silver
#StayAtHome Kingfisher InMobi Gold
       
C.6 Best Use of UGC
Campaign Title Brand Name Agency Name Metals
Mother’s day campaign Philips India Carat Media Bronze
Nikon InstaBadge Nikon India WATConsult Silver
KFC Home Series KFC India BLINK DIGITAL (INDIA) Silver
When Indian Youth practiced The New Normal With Swag Pepsi Mindshare Gold
Fevicol's UGC Campaign: #MyFevicolAd Fevicol Schbang Digital Solutions Gold
       
C.8 Most Effective Voice Assistant App
Campaign Title Brand Name Agency Name Metals
Exam Campaign Snickers Hashtag Orange Gold
       
C.9 Most Effective App Install Campaign
Campaign Title Brand Name Agency Name Metals
You Wanna Do It, Just DUNZO It Dunzo In Association With Affle's MAAS Platform   Bronze
38% Growth in App Install Base at an Incremental ROI of 4.3 in 8 months Domino's India HiveMinds Innovative Market Solutions Silver
digibank Digital Acquisition Matrix digibank by DBS digibank by DBS - Performics Gold
       
C.11 Most Effective Tech Platform
Campaign Title Brand Name Agency Name Metals
Ok Flipkart, deliver exponential results Google Flipkart Ads Bronze
ICICI Direct NEEV ICICI Direct iProspect India Bronze
       
C.12 Best Use of Mobile – Fashion
Campaign Title Brand Name Agency Name Metals
Powering The Beauty Within Zivame In Association With Affle's RevX Platform   Silver
D. Hall Of Fame Awards
D1. Mobile Marketer of the Year
Pepsico India
D2. Agency of the Year
Mindshare

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