Welcome to THE MADDIES 2018
exchange4media Mobile Awards – The Maddies acknowledges and recognizes all such marketing stories that employ an effective mobile marketing strategy done in India and will be equally judged on innovation, concept, execution and results by a highly experienced independent panel of the industry. These awards are open to all industries linked to Mobile Marketing (Clients, Creative, Media Agencies, Digital Agencies and Publishers, etc).
Since Mobile Marketing has become an increasingly important part of the overall marketing mix and experts pointing to the fact that it will overtake any existing marketing model, doubling spends from other digital marketing forms in a couple of years.
Sankalp Potbhare
Mr. Sankalp Potbhare is the Managing Director of Kraft Heinz India. During his 14+ years of experience he has worked with organisations like Tata Chemicals, PepsiCo India and Reckitt Benckiser, across Sales, Marketing and Strategy functions. Through his career he has had the opportunity to work across multiple geographies in the Indian Subcontinent He has been recognized at multiple external forums for his expertise in his subject, especially Business and GTM strategy. Sankalp is also the recipient of many global and national level awards for his contributions in the field of Sales and Marketing. A postgraduate from SIBM Pune, 2004 batch, he has had a fast tracked career and continues to learn and grow.
Sandeep Verma
Sandeep Verma is the President at Bajaj Corp Ltd, a $1.2 Bn mkt cap Indian FMCG company and a market leader in hair oils and skincare with brand like Almond Drops and No Marks. A post graduate from IIM-Lucknow, Sandeep’s FMCG education started at Hindustan Unilever Limited where he worked for 15 years across multiple roles in sales and marketing. His last role there was as a Global Director in the Homecare Category. Before that , he was the Regional Category Director in the same category and led the cross functional category team for the business across the Asia Pacific region. Prior to that, he was the global marketing manager on the world’s leading soap brand Lifebuoy. Here he helped to create and extend the Lifebuoy Hand Hygiene agenda across 24 countries in the globe. Sandeep first marketing stint was as the brand manager of the shampoo brand Sunsilk. Here he was also instrumental in the creation, setting up and running of the web community "Sunsilk Gang of Girls" . Started as marketing initiative, it quickly became Asia's biggest social community of women on the internet (before Facebook). Before coming to brand management , Sandeep was in the sales and customer development function at HUL and was handling the biggest Indian state of UP where he piloted India’s first fully automated rural distribution system which was later rolled out by HUL nationally. Sandeep is also one of the mentors in the Entrepreneurship development cell of IIT -Kharagpur and consistently works with budding entrepreneurs through this and various other forums. In the past he has also worked with the Bennett Coleman group where he was a part of the industry expert panel of mentors created to help the small entrepreneurs by giving them access to expertise in the area of marketing/finance/operations for free.
Sanjay Gupta
Sanjay Gupta is the Marketing Head for Uber, India. In this role, he is responsible for further strengthening brand Uber in India. With over 15 years of experience in brand and consulting, Sanjay’s expertise lie in delivering growth, evangelizing strategic brand shifts and building power brands. Sanjay is passionate about leading the growth, innovation and people agenda. Prior to joining Uber, Sanjay was the Chief Marketing Officer at Urban Ladder. Prior to that he had stints with Marico and Accenture. During his 10-year stint with Marico, he led the charter for Saffola’s journey from a single category niche brand to a food brand strengthening its association with preventive heart care. One of the sharpest marketing minds in the country, Sanjay was recognised as India’s ‘Top 40 Under 40 Hottest Business Leaders’ in 2015. Several marketing campaigns created by him have also won recognition at EMVIE and Effie, leading advertising and media awards in the industry. Sanjay holds a PGDBM in Marketing from MDI Gurgaon and a degree in Economic Honors from SRCC, he has also done a course on Strategic Marketing from Harvard Business School. Sanjay is based in Delhi with his wife, daughter and two dogs. He loves spending time with his family, and is an avid follower of Chelsea fc.
Unnat Varma
...
Ashish Bhasin
Ashish Bhasin is a well-known personality in the Advertising & Media industry in Asia
Pacific, for the past 30 years. He is presently Chairman & CEO Dentsu Aegis Network
South Asia. He is also a member of the Dentsu Aegis Network Asia Pacific Executive
Board.
He has built the Dentsu Aegis Network in India from a 50 member team to a 3500
member powerhouse, now the 2 nd largest Advertising and Marketing Communications
Group in India, overturning for the first time the existing ranking, which has historically
been in place for over 80 years.
Prior to this Ashish successfully led and set up several of Lintas India’s (IPG)
businesses and also had the global role of Executive Vice President, Lowe Worldwide
and Asia Regional Director for Integrated Marketing.
Ashish has received the Campaign Asia - South Asia Agency Head of the Year award
for 3 consecutive years - 2017, 2016 and 2015 and was selected as MXM’s Media
Person of the Year- 2016. He has been awarded the 2015 IAA Leadership Award for
Media Agency Head of the Year and was the Exchange4Media - Hallmark Chairman of
the Year 2015. He is also the recipient of the Business Excellence Awards for Media
CEO of the Year - India & Chairman of the Year – India 2013, 2014 and 2015, at UK’s
Business Excellence Awards. He has received the Indira Super Achiever Award 2003
and was also adjudged “Media Marketer of the Year” at the Brief Media Awards and
was the Dentsu Aegis Network Star Performer of the Year 2017.
He has served as the Head of Jury for the Asia Pacific Effie Awards 2017 and has
served on several global juries including Cannes Lion 2016, Cannes Lion 2007, Dubai
Lynx 2008, Festival of Media Global 2013 at Montreux and Asia’s Most Promising
Brands and Leaders 2013 in Dubai.
Ashish serves or has served on most industry bodies in India, including as President
AAAI, Chairman MRUC, Chairman Goafest 2017 & 2018, Co-Chairman AAAI – IBF
committee 2010 - 2018, Chairman Media Abbys 2012 & 2013 and former Chairman -
Readership Studies Council of India. He is also the Founding Chairman of the
Sydenham Institute of Management’s Alumni Association, amongst others.
Ajay Srinivasan
Ajay Srinivasan is the Chief Executive Officer at Aditya Birla Capital Limited (ABCL), the holding company of all the financial services businesses of the Aditya Birla Group. Ajay joined the Aditya Birla Group in 2007 and in his role as the leader of the business at Aditya Birla Capital, he has successfully led and transformed the organization into a Universal Financial Solutions provider focusing on the Protecting, Investing and Financing needs of our customers. In the last decade that Ajay has led our Financial Services business, the organization has grown from 5 business entities in 2007 to 13 businesses in 2018. As an organization, Aditya Birla Capital has grown from a revenue of Rs. 19.27 billion, PBT of Rs. – 1 billion, AUM of Rs. 252.23 billion and a lending book of Rs. 5.9 billion in 2007 to a revenue of Rs. 134.3 billion, PBT of Rs. 15.5 billion, AUM of more than Rs. 3,000 billion and a lending book of Rs. 514 billion as on March 31st, 2018. Ajay’s leadership has enabled Aditya Birla Capital Limited to become one of the largest non-bank financial services players in India with leadership positions in several verticals. Under Ajay’s guidance, ABC’s Protecting solutions have grown to cover Life, Health, Motor, Travel and Corporate General Insurance. The Investing solutions include Mutual Funds, Wealth Management, Stocks & Securities, Private Equity, PMS, Pension Funds and Real Estate Investment. The Financing solutions encompass Home Finance, Personal Finance, SME Finance, Real Estate Finance, Corporate Finance and DCM & Loan Syndication. Ajay’s experience in the financial services industry spans across 3 decades, with 16 years of being a CEO of CEO’s. He has a track record of setting up and successfully scaling multiple business entities, not just in India but also internationally. Before joining the Aditya Birla Group, Ajay was Chief Executive - Fund Management at Prudential Corporation Asia, based in Hong Kong between January 2001 and July 2007. Under Ajay’s leadership, Prudential’s fund management operations in Asia grew rapidly, with total funds under management of about USD 70 Bn, making it the second largest retail fund manager in Asia at that time. As a member of Prudential Corporation Asia’s Board of Directors, Ajay also oversaw the development of Prudential’s retirement business in Asia. Prior to his stint at Prudential, he was Deputy Chief Executive Officer and Chief Investment Officer for the India operations of ITC Threadneedle Asset Management. A B.A with Honours in Economics from St Stephens College, University of Delhi, Ajay also holds an MBA from the Indian Institute of Management, Ahmedabad. He is engaged with several bodies including the CII and is a member of the Advisory Board of the City of London.
Karam Malhotra
Karam Malhotra is currently the CEO of SHAREit India. Prior to joining SHAREit, Karam co-founded one of South India’s most popular movie app FastFilmz which was recently acquired by SHAREit. With his expertise in business strategy and management consulting, Karam aims to re-define video interactivity in India through SHAREit platform for 400 million of its users in the country as well as make deep inroads into the hearts and minds of Indian movie fans. After completing his bachelor’s in physics in 2008 from St. Stephen college, Karam started his career as a senior analyst in McKinsey & Company. Karam went to Chicago, USA to attended Kellogg School of Management in Northwestern University in 2011. Karam then returned to McKinsey London where he ended up as a junior partner in the firm serving media, entertainment and tech clients in Asia and Europe. Karam passion in business is the reason he co-founded not one, but two firms in India. The first firm he co-founded back in August 2015 was Fastfilmz which seeks to push the boundaries of the way India’s smartphone users watch movies. Through Fastfilmz, he successfully brought fast and uninterrupted video streaming and downloading service to 80% of India’s urban population living in tier 2 and tier 3 cities. In July 2017, Karam also co-founded Greatest Common Factor (GCF), an ed-tech company which looks to revolutionize how students prepare for exams and consume digital first education content in the competitive learning space. Karam now joins SHAREit as the CEO of SHAREit India, and he is looking to bring more excitement and innovation to the video streaming industry in India. Karam is a passionate musician, having graduated from the Trinity College of Music and spends his weekends playing the piano, drums and guitar!
Siddharth Banerjee
Siddharth Banerjee is an experienced consumer business leader with demonstrated leadership and business / P&L experience of 18+years across two of the most competitive industries - Telecom and FMCG / CPG in one of the most competitive markets globally - India. In his current role, Siddharth is the EVP-Marketing at Vodafone India where he passionately leverages Data and Technology to win preference amongst customers in a Digital World. Siddharth also leads & shapes global Vodafone accelerator workstreams to drive Vodafone business outcomes across markets. Prior to this, in his 15 years of FMCG / CPG experience, including the last ~13 years in Unilever, Siddharth has worked across Country P&L roles and Global / Regional Brand Marketing roles, with rich exposure across Developing & Emerging Markets. His last role in Unilever was as the Country Marketing Director / CMO & a member of the Management Committee at Unilever Sri Lanka. He has lived & worked across India, Singapore, the UK & Sri Lanka. Siddharth is an alumnus of La Martiniere College, Lucknow & holds B.A. Economics (Honours) and M.B.A degrees from the University of Delhi. He is a National Talent Scholar, the highly competitive scholarship under the aegis of NCERT - Government of India. Siddharth has also been awarded the Chevening-Rolls Royce Innovation Scholarship to study at Oxford, under the prestigious UK Government Chevening Scholarship Scheme. Siddharth is a published author and a top-ranked speaker on Business Innovation and Consumer Marketing at industry conferences across the Asia Pacific Region. Summary Notes - Siddharth has worked across challenging roles across Telecom and diverse FMCG categories - Personal Care / Beauty / Health & Hygiene / Oral Care / Packaged Foods / Beverages / Hair Care / Water & Laundry; and he has has rich global exposure of working across key Developing and Emerging Markets (South Asia / South East Asia / China, Turkey,Central & Eastern Europe & Latin America).