Agenda - Screenage 2019

October 11, 2019 (Friday)
10.00  - 11.00 am Registration, Networking Coffee
11.00 - 11.15 am Welcome Note
11:20  -11:40 am Opening Address Nawal Ahuja
Co-Founder  - exchange4media
11:45 - 12:10 pm Keynote Address The Digital Transformation of Restaurants - Preparing for the next Billion Customers Ankit Mehrotra
Co-Founder & CEO - Dineout
12:15 - 12:30 pm Spotlight Session The future of Mobile storytelling : AR, Video and the Importance of Real friends. Dante DiCicco
Head of International Expansion, Snap Inc
12:35  - 01:00 pm Super Session App vs. Mobile Web: Is the Latter Losing its Place in Mobile Advertising?
As every big form looks to be part of the app economy, where lies the mobile web pages
- How important is mobile web as apps appear to monopolise the options on mobile for marketing?
- Is there are a distinct role for the two and are there instances where they complement each other?
- Ad blocking had once threatened mobile advertising due to mobile web – is such a fate expected for apps too?
Session Chair -
Sabyasachi Mitter ,
Founder & Managing Director, Fulcro
Subrita Saumya 
Head of Digital Marketing, Tata Motors
Laxman Tari
Head – Marketing Communication & Brand Management, Legrand Group
Gayatri Sundaram
Head of Content and Experience KidZania US
01:05 - 01:25 PM Spotlight Session App Augmented: Making the Most of AI in Apps
All things AI can lead to disasters as seen in AI’s initial days. What are lessons to create the right combination of automated with human intervention? ·How can a brand its app work harder by using artificial intelligence & machine learning? ·Why is it important to include the human element despite the advances in AI in the recent years? ·How do you define the roles for the virtual and the human customer care agent so they form a formidable team?
Sachin Khaire
Principal Architect, Vistara - Tata Sia Airlines
01:25  -02:20 pm Lunch Break
02:30 - 02:55 pm Spotlight Session Mobilizing the Consumer Eco-System  Kedar Apte
Vice President, Marketing – India - Castrol.
03:05 - 03:30 pm Spotlight Session Building a payments app with a Digital Inclusion Angle Saurabh Mittal
Head - Open Banking, Remittance and KYC, Phonepe
03:35 -04:00 pm Super Session Optimising Performance Marketing in a challenging advertising eco – system. Session Chair -
Rahul Mishra 
Head of Marketing & Comms, Shemaroo
Ashish Pratap singh
Head of Digital Marketing- Ixigo
Varun Kumar
Chies Marketing Officer & Head of Growth, ZoomCar
Jayraj Jadhav
Vice President, Head Marketing & Digital Business, TATA AIG
Bhargavi Sinha -
Head E-Commerce Ecosystem ICICI Bank
Sarada Prasad
Vice President - Performance Marketing, Ventes Avenues
04:05 - 04:20 pm Spotlight Session "Mobile-first” is turning into “Mobile-only" Yogesh Manwani
Head AVOD, News and Stories, ZEE5 India 
04:20 - 04:45 pm Networking Coffee Break
04:50 - 05:15 pm Headline Session Consumer Centricity in Designing Mobile Experiences Kavita Nair
Chief Digital Transformation and Brand Officer, Vodafone Idea
05.20 – 05.50 pm Keynote Address Zero dollar marketing Leveraging the power of content, videos & social to drive more app adoption and brand awareness.   Aloke Bajpai
Co-Founder & CEO, Ixigo
05:50 - 06:45 pm Registration for Maddies 2019 Awards
07:00 pm Onwards Maddies 2019 awards ceremony followed by Cocktail & Dinner