Agenda - Screenage 2019
|October 11, 2019 (Friday)|
|10.00 - 11.00 am||Registration, Networking Coffee|
|11.00 - 11.15 am||Welcome Note|
|11:20 -11:40 am||Opening Address||Nawal Ahuja
Co-Founder - exchange4media
|11:45 - 12:10 pm||Keynote Address||The Digital Transformation of Restaurants - Preparing for the next Billion Customers||Ankit Mehrotra
Co-Founder & CEO - Dineout
|12:15 - 12:30 pm||Spotlight Session||The future of Mobile storytelling : AR, Video and the Importance of Real friends.||Dante DiCicco
Head of International Expansion, Snap Inc
|12:35 - 01:00 pm||Super Session||App vs. Mobile Web: Is the Latter Losing its Place in Mobile Advertising?
As every big form looks to be part of the app economy, where lies the mobile web pages
- How important is mobile web as apps appear to monopolise the options on mobile for marketing?
- Is there are a distinct role for the two and are there instances where they complement each other?
- Ad blocking had once threatened mobile advertising due to mobile web – is such a fate expected for apps too?
|Session Chair -
Sabyasachi Mitter ,
Founder & Managing Director, Fulcro
Head of Digital Marketing, Tata Motors
Head – Marketing Communication & Brand Management, Legrand Group
Head of Content and Experience KidZania US
|01:05 - 01:25 PM||Spotlight Session||App Augmented: Making the Most of AI in Apps
All things AI can lead to disasters as seen in AI’s initial days. What are lessons to create the right combination of automated with human intervention? ·How can a brand its app work harder by using artificial intelligence & machine learning? ·Why is it important to include the human element despite the advances in AI in the recent years? ·How do you define the roles for the virtual and the human customer care agent so they form a formidable team?
Principal Architect, Vistara - Tata Sia Airlines
|01:25 -02:20 pm||Lunch Break|
|02:30 - 02:55 pm||Spotlight Session||Mobilizing the Consumer Eco-System||Kedar Apte
Vice President, Marketing – India - Castrol.
|03:05 - 03:30 pm||Spotlight Session||Building a payments app with a Digital Inclusion Angle||Saurabh Mittal
Head - Open Banking, Remittance and KYC, Phonepe
|03:35 -04:00 pm||Super Session||Optimising Performance Marketing in a challenging advertising eco – system.||Session Chair -
Head of Marketing & Comms, Shemaroo
Ashish Pratap singh
Head of Digital Marketing- Ixigo
Chies Marketing Officer & Head of Growth, ZoomCar
Vice President, Head Marketing & Digital Business, TATA AIG
Bhargavi Sinha -
Head E-Commerce Ecosystem ICICI Bank
Vice President - Performance Marketing, Ventes Avenues
|04:05 - 04:20 pm||Spotlight Session||"Mobile-first” is turning into “Mobile-only"||Yogesh Manwani
Head AVOD, News and Stories, ZEE5 India
|04:20 - 04:45 pm||Networking Coffee Break|
|04:50 - 05:15 pm||Headline Session||Consumer Centricity in Designing Mobile Experiences||Kavita Nair
Chief Digital Transformation and Brand Officer, Vodafone Idea
|05.20 – 05.50 pm||Keynote Address||Zero dollar marketing Leveraging the power of content, videos & social to drive more app adoption and brand awareness.||Aloke Bajpai
Co-Founder & CEO, Ixigo
|05:50 - 06:45 pm||Registration for Maddies 2019 Awards|
|07:00 pm Onwards||Maddies 2019 awards ceremony followed by Cocktail & Dinner|