Shortlist

A. MARKETING STRATEGY
A1. Brand Recall
Campaign Title Agency Name Brand Name
Jump For Health Aditya Birla Health Insurance Aditya Birla Health Insurance
Amazon Prime Video: Four More Shots Please JioSaavn Amazon Prime Video
Engagement in a media dark market: 81% Delivered! Mindshare India Glaxo SmithKline Consumer Healthcare, India
The Adaptive Data Lighthouse 2.0 Mindshare India Hindustan Unilever Limited
When Kurkure Took Fake News Head On & Won! Mindshare India PepsiCo India
Thank You World Cup, We have Arrived Publicis Media - Performics India Uber
Jigar Pe Trigger Madison Media Viacom 18
The Swag Saga Mindshare India PepsiCo India
Say Hello To Virtual Beauty Consultant Isobar In Association With Affle Estee Lauder Companies
HDFC LIFE - THE MEMORY PROJECT PUBLICIS MEDIA - PERFORMICS INDIA HDFC LIFE INSURANCE COMPANY LIMITED
Kota Factory The Viral Fever The Viral Fever
A2. Lead Generation
Campaign Title Agency Name Brand Name
Only men can play cricket ? Mindshare Diageo India
You Wanna Do It, Just DUNZO It Dunzo In Association With Affle Dunzo
When Women Joined Hands To Break Social Shackles Meesho In Association With Affle Meesho
Influencer Marketing - Social Videos OYO OYO
Bajaj Finserv Grows Business by 23% on Digital Logicserve Digital Pvt. Ltd. Bajaj Finserv Ltd.
Phone Se Loan in 3 Mins Madison Media India Bulls
Volvo India - Digital Driving Footfalls at Dealership Stores Mindshare Volvo Auto India Pvt. Ltd.
Royal Enfield- Guess The Price Game (Google Integration) Mediacom Communications Pvt. Ltd. Royal Enfield
ŠkoBot - AI powered chatbot PHD Media Škoda Auto India
Thomas Cook India Limited Publicis Media - Performics India Thomas Cook - The Grand Indian Holiday Sale
Fortis Healthcare by AdLift AdLift Fortis Healthcare
A3. Launch of Product/Service
Campaign Title Agency Name Brand Name
Bas Phoonk Hi toh maarni hai Madison Media Viacom 18
HDFC Bank - Auto Loan Publicis Media - Performics India HDFC Bank
Dettol's New Offering Co-Created with Moms Publicis Media - Performics India Reckitt Benckiser (India) Ltd
Clean The Air Madison Media Asian Paints
Overcoming #OrgasmInequality with Durex Mutual Climax Publicis Media - Performics India Reckitt Benckiser (India) Ltd
With great pranks comes great responsibility Mindshare United Breweries
Hello Sensodyne Mindshare India GlaxoSmithKline Consumer Healthcare
The Maggi special masala launch exclusive Flipkart Ads Nestle
OYO Wizard OYO OYO
Spotify India Launch Campaign – There is a playlist for that Interactive Avenues - A Reprise Network Company Spotify
Dineout 2019 Dineout Dineout
Launch of Kendall+Kylie Handbags Shoppers Stop Ltd. Shoppers Stop Ltd.
A4. Relationship Building/Remarketing
Campaign Title Agency Name Brand Name
AI That Powers Experience For Millennials Goibibo In Association With Vizury ( powered by Affle ) Goibibo
When Colors Won Its Fans Back During IPL 2019 Madison Media Viacom 18
When Kurkure Took Fake News Head On & Won! Mindshare India PepsiCo India
OYO Wizard OYO OYO
WATERFALL TARGETING MODEL- How video story-telling and data intelligence came together to build emotional relationship. Mindshare India Aditya Birla Capital
Saving Lives with Platelet Donation Mindshare India Godrej Consumer Products Limited
Baat Ghar ki Mindshare India Ultratech cement
Star Maa Lady Super Star Star India Private Limited Star Maa Network
A5. Best use of Apps/Games for Marketing
Campaign Title Agency Name Brand Name
Chug Chug in Chuk Chuk Mindshare India PepsiCo India
India's First Interactive Lens Mindshare India PepsiCo India
Chota Bheem helps in habit building Mindshare India Godrej Consumer Products Limited
Gamifying #OrgasmInequality! Durex Mutual Climax Publicis Media - Performics India Reckitt Benckiser (India) Ltd
Jio Cricket Play Along Reliance Jio Infocomm Reliance Jio Infocomm
ICC Promo – Mobile Gamification Interactive Avenues – A Reprise Network Company Coca-Cola India
Too Yumm! introduces a new league of cricketers for with Karare Strikers Interactive Avenues - A Reprise Network Company Guiltfree Industries Limited
Bas Phoonk Hi toh maarni hai Madison Media Viacom 18
RSVP URI Marketing Campaign Indigo Consulting and Publicis Entertainment Ronnie Screwala Production
Phone Se Loan in 3 Mins Madison Media India Bulls
A6. Most Effective App for Consumer
Campaign Title Agency Name Brand Name
Bringing Back The Art Of Storytelling with iD Family Time Langoor Digital iD Fresh Food
You Wanna Do It, Just DUNZO It Dunzo In Association With Affle Dunzo
MyJio Reliance Jio Infocomm Reliance Jio Infocomm
TVS Credit Saathi App TVS Credit Services Limited TVS Credit Services Limited
A7. Campaign To Drive Sales
Campaign Title Agency Name Brand Name
AI That Powers Experience For Millennials Goibibo In Association With Vizury ( powered by Affle ) Goibibo
OYO Innings Break - World Cup 2019 Campaign OYO Rooms OYO Rooms
Kurkure Twistkeen Launch Mindshare India PepsiCo India
DBS digibank Publicis Media - Performics India DBS Bank India Ltd.
You Wanna Do It, Just DUNZO It Dunzo In Association With Affle Dunzo
Hotstar Premium - Scoring the all-time high cost-effective subscriptions Publicis Media - Performics India Hotstar
When Women Joined Hands To Break Social Shackles Meesho In Association With Affle Meesho
Smart Shopping with Pepperfry iProspect India Trendsutra Platform Services Private Limited
ICC Promo – Mobile Gamification Interactive Avenues – A Reprise Network Company Coca-Cola India
Chug Chug in Chuk Chuk Mindshare India PepsiCo India
Dineout 2019 Dineout Dineout
A8. Gender Equity
Campaign Title Agency Name Brand Name
Sons- Share The Load Mediacom Communications Pvt. Ltd Procter and Gamble India
Share The Load with Ariel Intap Labs Pvt Ltd. Ariel
Only men can play cricket ? Mindshare Diageo India
Love is Love Girliyapa Girliyapa
When Women Joined Hands To Break Social Shackles Meesho In Association With Affle Meesho
It's Our Time Shoppers Stop Ltd. Shoppers Stop Ltd.
Invest For Progress Franklin Templeton Franklin Templeton
WoMoneyKiBaat SheThePeople.TV Aditya Birla Sun Life AMC Limited
Siemens #WomEngineering - Case Study Indigo Consulting Siemens India
No Other Like Mother 21n78e Creative Labs Welspun India Ltd
A9. Amplification
Campaign Title Agency Name Brand Name
Jump For Health Aditya Birla Health Insurance Aditya Birla Health Insurance
Jigar Pe Trigger Madison Media Viacom 18
IPL - Election Se Selection Star India Pvt. Ltd. Star India Pvt Ltd
Breaking The Internet with Swag Step Challenge Mindshare India PepsiCo India
With great pranks comes great responsibility Mindshare United Breweries
Share The Load with Ariel Intap Labs Pvt Ltd. Ariel
Quaker Oats – Insight to Impact Mindshare India PepsiCo India
Saving Lives with Platelet Donation Mindshare India Godrej Consumer Products Limited
Only men can play cricket ? Mindshare Diageo India
Blow Maadi! (Please Blow!) Mindshare United Breweries Limited
Future Generali India Life & General Insurance's #AapkiHealthMereLiye by AdLift AdLift Future Generali India Life & General Insurance Company
Meri Life Mere Rules Girliyapa
Girliyapa
RSVP URI Marketing Campaign Indigo Consulting and Publicis Entertainment Ronnie Screwala Production
A10. Community building
Campaign Title Agency Name Brand Name
Photo OK Please Rage Communications Tata Motors India Ltd.
Eats Like A Foodie Glitch Media Pvt Ltd Uber Eats India
Saving Lives with Platelet Donation Mindshare India Godrej Consumer Products Limited
How Philips Built A Community of Brand Advocates WOOP Philips India
WATERFALL TARGETING MODEL- How video story-telling and data intelligence came together to build emotional relationship. Mindshare India Aditya Birla Capital
Relearn WATConsult Columbia Pacific Communities
Influencer Marketing - Social Videos OYO OYO
Voot Social Media Voot - Viacom18 Digital Ventures Viacom18 Digital Ventures
Jio Kumbh Campaign Reliance Jio Infocomm Reliance Jio Infocomm
Future Generali India Life & General Insurance's #AapkiHealthMereLiye by AdLift AdLift Future Generali India Life & General Insurance Company
A11. Social Connect
Campaign Title Agency Name Brand Name
A #PicturePledge Can Help Save The Planet Flying Cursor YES Bank Ltd
Photo OK Please Rage Communications Tata Motors India Ltd.
HDFC LIFE - THE MEMORY PROJECT PUBLICIS MEDIA - PERFORMICS INDIA HDFC LIFE INSURANCE COMPANY LIMITED
HDFC Bank - Happy Hours Publicis Media - Performics India HDFC Bank
DBS Recycle More Waste Less Publicis Media - Performics India DBS Bank India Ltd.
The Better India & Franklin Templeton - Reach For Better The Better India & Franklin Templeton - Reach For Better Franklin Templeton
Helmet Saves Children Exide Life Insurance Exide Life Insurance
Saving Lives with Platelet Donation Mindshare India Godrej Consumer Products Limited
The Adaptive Data Lighthouse 2.0 Mindshare India Hindustan Unilever Limited
OYO FriYAY Diaries Campaign OYO OYO
Future Generali India Life & General Insurance's #AapkiHealthMereLiye by AdLift AdLift Future Generali India Life & General Insurance Company
A12. Maximizing Mobile Advertising
Campaign Title Agency Name Brand Name
Clean The Air Madison Media Asian Paints
AI That Powers Experience For Millennials Goibibo In Association With Vizury ( powered by Affle ) Goibibo
Chug Chug in Chuk Chuk Mindshare India PepsiCo India
Kurkure Twistkeen Launch Mindshare India PepsiCo India
Local favorites, delivered faster! (Uber Eats- Custom Feed for Localized Ads on Facebook) Publicis Media - Performics India Uber
Blow Maadi! (Please Blow!) Mindshare United Breweries Limited
Mobile Marketing for ShareChat MoMAGIC Technologies Pvt. Ltd. ShareChat
A path breaking campaign to increase online transactions with Mastercard Flipkart Ads Mastercard
When Women Joined Hands To Break Social Shackles Meesho In Association With Affle Meesho
Manyavar x Xaxis/Kinetic Places Manyavar Mohey Manyavar Mohey
A13. Digital Influence
Campaign Title Agency Name Brand Name
A #PicturePledge Can Help Save The Planet Flying Cursor YES Bank Ltd
IPL - Election Se Selection Star India Pvt. Ltd. Star India Pvt Ltd
With great pranks comes great responsibility Mindshare United Breweries
TSP & Tinder’s Tinder Games Contagious Online Media Network Private Limited Tinder, Inc.
LED RamLila HAVELLS INDIA LIMITED HAVELLS INDIA LIMITED
Shielding Your Loved Ones Madison Media Asian Paints
Breaking The Internet with Swag Step Challenge Mindshare India PepsiCo India
DBS Recycle More Waste Less Publicis Media - Performics India DBS Bank India Ltd.
#KikiChallenge Mindshare India Aditya Birla Health Insurance
Pudin Hara- From Acidity to Love Starcom India Dabur India Ltd.
B. CHANNEL/MEDIA STRATEGY
B1. Cross Media Integration
Campaign Title Agency Name Brand Name
Vicks - One in a Million Mediacom Communication Pvt. Ltd. Procter and Gamble India
The Swag Saga Mindshare India PepsiCo India
Cadbury Sweet Kondattam The Hindu Group The Hindu Group
Tyoharhaintohumtaiyarhain HAVELLS INDIA LIMITED HAVELLS INDIA LIMITED
HDFC Bank - Auto Loan Publicis Media - Performics India HDFC Bank
The #MissingI Madison Media Tata Chemicals
Sons- Share The Load Mediacom Communications Pvt. Ltd Procter and Gamble India
Britannia Khao World Cup Jao for retailers IMImobile Britannia
Chota Bheem helps in habit building Mindshare India Godrej Consumer Products Limited
When Colors Won Its Fans Back During IPL 2019 Madison Media Viacom 18
TATA ACE GOLD LAUNCH Havas Media India Pvt Ltd TATA ACE GOLD
Future Generali India Life & General Insurance's #AapkiHealthMereLiye by AdLift AdLift Future Generali India Life & General Insurance Company
Share My New Year Shoppers Stop Ltd. Shoppers Stop Ltd.
B2. In-App Advertising
Campaign Title Agency Name Brand Name
HDFC Life x Kahaani Express JioSaavn HDFC Life
Chug Chug in Chuk Chuk Mindshare India PepsiCo India
YES Bank InstaTalk iProspect India YES Bank
Clean The Air Madison Media Asian Paints
Blow Maadi! (Please Blow!) Mindshare United Breweries Limited
Quaker Oats – Insight to Impact Mindshare India PepsiCo India
Abhi Toh Aur Chalega Madison Media Asian Paints
Godrej Maiden Marketing India Pvt Ltd Godrej
B3. Mobile Applications
Campaign Title Agency Name Brand Name
Too Yumm! introduces a new league of cricketers for with Karare Strikers Interactive Avenues - A Reprise Network Company Guiltfree Industries Limited
Too Yumm! gets India improve their snacking habit and sets a new Guinness World Record Interactive Avenues - A Reprise Network Company Guiltfree Industries Limited
Phone Se Loan in 3 Mins Madison Media India Bulls
Jio Engage Movie Launcher Reliance Jio Infocomm Reliance Jio Infocomm
B4. Mobile Website
Campaign Title Agency Name Brand Name
Bas Phoonk Hi toh maarni hai Madison Media Viacom 18
OYO Mobile Web - The Growth Machine OYO OYO
Gotcha Madison Media Viacom 18
ICC Promo – Mobile Gamification Interactive Avenues - A Reprise Network Company Coca-Cola India
Ask Nestlé Digitas India Nestlé India
Too Yumm! pops open a new packet with a digital identity Interactive Avenues - A Reprise Network Company Guiltfree Industries Limited
B5. Use of Social Media
Campaign Title Agency Name Brand Name
Apharan Sabka Katega - ALTBalaji White Rivers Media ALTBalaji
Jigar Pe Trigger Madison Media Viacom 18
Saving Lives with Platelet Donation Mindshare India Godrej Consumer Products Limited
Tyoharhaintohumtaiyarhain HAVELLS INDIA LIMITED HAVELLS INDIA LIMITED
Zee Bollywood Launch_Social Media Zee Entertainment Enterprises Limited Zee Entertainment Enterprises Limited
Booo Sabki Phategi - ALTBalaji White Rivers Media ALTBalaji
Hajmola Chatpata Election of India Starcom India Dabur India Ltd.
With great pranks comes great responsibility Mindshare United Breweries
Breaking The Internet with Swag Step Challenge Mindshare India PepsiCo India
India's First Interactive Lens Mindshare India PepsiCo India
Future Generali India Life & General Insurance's #AapkiHealthMereLiye by AdLift AdLift Future Generali India Life & General Insurance Company
Behrouz Biryani & TVFPlay presents The Royal Palate Contagious Online Media Network Private Limited The Viral Fever
C. ENABLING TECHNOLOGIES
C1. Innovation
Campaign Title Agency Name Brand Name
Engagement in a media dark market: 81% Delivered! Mindshare India Glaxo SmithKline Consumer Healthcare, India
LED RamLila HAVELLS INDIA LIMITED HAVELLS INDIA LIMITED
Kurkure Twistkeen Launch Mindshare India PepsiCo India
Uber Karo World Cup Chalo Publicis Media - Performics India Uber
Tanishq Goes Real to Virtual to woo consumers Ventes Avenues Tanishq - Titan Co. Ltd
Saving Lives with Platelet Donation Mindshare India Godrej Consumer Products Limited
HDFC Bank - Auto Loan Publicis Media - Performics India HDFC Bank
Chug Chug in Chuk Chuk Mindshare India PepsiCo India
"TAP & BUY": Buy Travel Insurance in Less than 60 seconds - An initiative by Reliance General Insurance Company Limited Reliance General Insurance Company Limited Reliance General Insurance Company Limited
PKL - KBD Housie Star India Pvt. Ltd. Star India Pvt Ltd
C3. Use of Rich Media / Video / Interactive Content
Campaign Title Agency Name Brand Name
LED RamLila HAVELLS INDIA LIMITED HAVELLS INDIA LIMITED
Tyoharhaintohumtaiyarhain HAVELLS INDIA LIMITED HAVELLS INDIA LIMITED
Kurkure Twistkeen Launch Mindshare India PepsiCo India
India's First Interactive Lens Mindshare India PepsiCo India
Yeppa Selvam! UberAuto has arrived Publicis Media - Performics India Uber
Charmboard-Myntra-Zee5 Tagos Design Innovations Pvt. Ltd. Myntra
Idea 4G – Power of Live Video Mindshare India Vodafone Idea Limited
Big Bazaar Cook along BIG BAZAAR Future Group
Abhi Toh Aur Chalega Madison Media Asian Paints
Sons- Share The Load Mediacom Communications Pvt. Ltd Procter and Gamble India
Good Riddance, Mr. Bob Svagen Logicserve Digital Pvt. Ltd. Bajaj Allianz General Insurance Company Limited
Research Driven, Custom Video Story Telling Boosts Brand Con Logicserve Digital Pvt. Ltd. Bajaj Allianz General Insurance Company Limited
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