A. MARKETING STRATEGY |
A1. Brand Recall |
Campaign Title |
Agency Name |
Brand Name |
Jump For Health |
Aditya Birla Health Insurance |
Aditya Birla Health Insurance |
Amazon Prime Video: Four More Shots Please |
JioSaavn |
Amazon Prime Video |
Engagement in a media dark market: 81% Delivered! |
Mindshare India |
Glaxo SmithKline Consumer Healthcare, India |
The Adaptive Data Lighthouse 2.0 |
Mindshare India |
Hindustan Unilever Limited |
When Kurkure Took Fake News Head On & Won! |
Mindshare India |
PepsiCo India |
Thank You World Cup, We have Arrived |
Publicis Media - Performics India |
Uber |
Jigar Pe Trigger |
Madison Media |
Viacom 18 |
The Swag Saga |
Mindshare India |
PepsiCo India |
Say Hello To Virtual Beauty Consultant |
Isobar In Association With Affle |
Estee Lauder Companies |
HDFC LIFE - THE MEMORY PROJECT |
PUBLICIS MEDIA - PERFORMICS INDIA |
HDFC LIFE INSURANCE COMPANY LIMITED |
Kota Factory |
The Viral Fever |
The Viral Fever |
A2. Lead Generation |
Campaign Title |
Agency Name |
Brand Name |
Only men can play cricket ? |
Mindshare |
Diageo India |
You Wanna Do It, Just DUNZO It |
Dunzo In Association With Affle |
Dunzo |
When Women Joined Hands To Break Social Shackles |
Meesho In Association With Affle |
Meesho |
Influencer Marketing - Social Videos |
OYO |
OYO |
Bajaj Finserv Grows Business by 23% on Digital |
Logicserve Digital Pvt. Ltd. |
Bajaj Finserv Ltd. |
Phone Se Loan in 3 Mins |
Madison Media |
India Bulls |
Volvo India - Digital Driving Footfalls at Dealership Stores |
Mindshare |
Volvo Auto India Pvt. Ltd. |
Royal Enfield- Guess The Price Game (Google Integration) |
Mediacom Communications Pvt. Ltd. |
Royal Enfield |
ŠkoBot - AI powered chatbot |
PHD Media |
Škoda Auto India |
Thomas Cook India Limited |
Publicis Media - Performics India |
Thomas Cook - The Grand Indian Holiday Sale |
Fortis Healthcare by AdLift |
AdLift |
Fortis Healthcare |
A3. Launch of Product/Service |
Campaign Title |
Agency Name |
Brand Name |
Bas Phoonk Hi toh maarni hai |
Madison Media |
Viacom 18 |
HDFC Bank - Auto Loan |
Publicis Media - Performics India |
HDFC Bank |
Dettol's New Offering Co-Created with Moms |
Publicis Media - Performics India |
Reckitt Benckiser (India) Ltd |
Clean The Air |
Madison Media |
Asian Paints |
Overcoming #OrgasmInequality with Durex Mutual Climax |
Publicis Media - Performics India |
Reckitt Benckiser (India) Ltd |
With great pranks comes great responsibility |
Mindshare |
United Breweries |
Hello Sensodyne |
Mindshare India |
GlaxoSmithKline Consumer Healthcare |
The Maggi special masala launch exclusive |
Flipkart Ads |
Nestle |
OYO Wizard |
OYO |
OYO |
Spotify India Launch Campaign – There is a playlist for that |
Interactive Avenues - A Reprise Network Company |
Spotify |
Dineout 2019 |
Dineout |
Dineout |
Launch of Kendall+Kylie Handbags |
Shoppers Stop Ltd. |
Shoppers Stop Ltd. |
A4. Relationship Building/Remarketing |
Campaign Title |
Agency Name |
Brand Name |
AI That Powers Experience For Millennials |
Goibibo In Association With Vizury ( powered by Affle ) |
Goibibo |
When Colors Won Its Fans Back During IPL 2019 |
Madison Media |
Viacom 18 |
When Kurkure Took Fake News Head On & Won! |
Mindshare India |
PepsiCo India |
OYO Wizard |
OYO |
OYO |
WATERFALL TARGETING MODEL- How video story-telling and data intelligence came together to build emotional relationship. |
Mindshare India |
Aditya Birla Capital |
Saving Lives with Platelet Donation |
Mindshare India |
Godrej Consumer Products Limited |
Baat Ghar ki |
Mindshare India |
Ultratech cement |
Star Maa Lady Super Star |
Star India Private Limited |
Star Maa Network |
A5. Best use of Apps/Games for Marketing |
Campaign Title |
Agency Name |
Brand Name |
Chug Chug in Chuk Chuk |
Mindshare India |
PepsiCo India |
India's First Interactive Lens |
Mindshare India |
PepsiCo India |
Chota Bheem helps in habit building |
Mindshare India |
Godrej Consumer Products Limited |
Gamifying #OrgasmInequality! Durex Mutual Climax |
Publicis Media - Performics India |
Reckitt Benckiser (India) Ltd |
Jio Cricket Play Along |
Reliance Jio Infocomm |
Reliance Jio Infocomm |
ICC Promo – Mobile Gamification |
Interactive Avenues – A Reprise Network Company |
Coca-Cola India |
Too Yumm! introduces a new league of cricketers for with Karare Strikers |
Interactive Avenues - A Reprise Network Company |
Guiltfree Industries Limited |
Bas Phoonk Hi toh maarni hai |
Madison Media |
Viacom 18 |
RSVP URI Marketing Campaign |
Indigo Consulting and Publicis Entertainment |
Ronnie Screwala Production |
Phone Se Loan in 3 Mins |
Madison Media |
India Bulls |
A6. Most Effective App for Consumer |
Campaign Title |
Agency Name |
Brand Name |
Bringing Back The Art Of Storytelling with iD Family Time |
Langoor Digital |
iD Fresh Food |
You Wanna Do It, Just DUNZO It |
Dunzo In Association With Affle |
Dunzo |
MyJio |
Reliance Jio Infocomm |
Reliance Jio Infocomm |
TVS Credit Saathi App |
TVS Credit Services Limited |
TVS Credit Services Limited |
A7. Campaign To Drive Sales |
Campaign Title |
Agency Name |
Brand Name |
AI That Powers Experience For Millennials |
Goibibo In Association With Vizury ( powered by Affle ) |
Goibibo |
OYO Innings Break - World Cup 2019 Campaign |
OYO Rooms |
OYO Rooms |
Kurkure Twistkeen Launch |
Mindshare India |
PepsiCo India |
DBS digibank |
Publicis Media - Performics India |
DBS Bank India Ltd. |
You Wanna Do It, Just DUNZO It |
Dunzo In Association With Affle |
Dunzo |
Hotstar Premium - Scoring the all-time high cost-effective subscriptions |
Publicis Media - Performics India |
Hotstar |
When Women Joined Hands To Break Social Shackles |
Meesho In Association With Affle |
Meesho |
Smart Shopping with Pepperfry |
iProspect India |
Trendsutra Platform Services Private Limited |
ICC Promo – Mobile Gamification |
Interactive Avenues – A Reprise Network Company |
Coca-Cola India |
Chug Chug in Chuk Chuk |
Mindshare India |
PepsiCo India |
Dineout 2019 |
Dineout |
Dineout |
A8. Gender Equity |
Campaign Title |
Agency Name |
Brand Name |
Sons- Share The Load |
Mediacom Communications Pvt. Ltd |
Procter and Gamble India |
Share The Load with Ariel |
Intap Labs Pvt Ltd. |
Ariel |
Only men can play cricket ? |
Mindshare |
Diageo India |
Love is Love |
Girliyapa |
Girliyapa |
When Women Joined Hands To Break Social Shackles |
Meesho In Association With Affle |
Meesho |
It's Our Time |
Shoppers Stop Ltd. |
Shoppers Stop Ltd. |
Invest For Progress |
Franklin Templeton |
Franklin Templeton |
WoMoneyKiBaat |
SheThePeople.TV |
Aditya Birla Sun Life AMC Limited |
Siemens #WomEngineering - Case Study |
Indigo Consulting |
Siemens India |
No Other Like Mother |
21n78e Creative Labs |
Welspun India Ltd |
A9. Amplification |
Campaign Title |
Agency Name |
Brand Name |
Jump For Health |
Aditya Birla Health Insurance |
Aditya Birla Health Insurance |
Jigar Pe Trigger |
Madison Media |
Viacom 18 |
IPL - Election Se Selection |
Star India Pvt. Ltd. |
Star India Pvt Ltd |
Breaking The Internet with Swag Step Challenge |
Mindshare India |
PepsiCo India |
With great pranks comes great responsibility |
Mindshare |
United Breweries |
Share The Load with Ariel |
Intap Labs Pvt Ltd. |
Ariel |
Quaker Oats – Insight to Impact |
Mindshare India |
PepsiCo India |
Saving Lives with Platelet Donation |
Mindshare India |
Godrej Consumer Products Limited |
Only men can play cricket ? |
Mindshare |
Diageo India |
Blow Maadi! (Please Blow!) |
Mindshare |
United Breweries Limited |
Future Generali India Life & General Insurance's #AapkiHealthMereLiye by AdLift |
AdLift |
Future Generali India Life & General Insurance Company |
Meri Life Mere Rules |
Girliyapa
|
Girliyapa |
RSVP URI Marketing Campaign |
Indigo Consulting and Publicis Entertainment |
Ronnie Screwala Production |
A10. Community building |
Campaign Title |
Agency Name |
Brand Name |
Photo OK Please |
Rage Communications |
Tata Motors India Ltd. |
Eats Like A Foodie |
Glitch Media Pvt Ltd |
Uber Eats India |
Saving Lives with Platelet Donation |
Mindshare India |
Godrej Consumer Products Limited |
How Philips Built A Community of Brand Advocates |
WOOP |
Philips India |
WATERFALL TARGETING MODEL- How video story-telling and data intelligence came together to build emotional relationship. |
Mindshare India |
Aditya Birla Capital |
Relearn |
WATConsult |
Columbia Pacific Communities |
Influencer Marketing - Social Videos |
OYO |
OYO |
Voot Social Media |
Voot - Viacom18 Digital Ventures |
Viacom18 Digital Ventures |
Jio Kumbh Campaign |
Reliance Jio Infocomm |
Reliance Jio Infocomm |
Future Generali India Life & General Insurance's #AapkiHealthMereLiye by AdLift |
AdLift |
Future Generali India Life & General Insurance Company |
A11. Social Connect |
Campaign Title |
Agency Name |
Brand Name |
A #PicturePledge Can Help Save The Planet |
Flying Cursor |
YES Bank Ltd |
Photo OK Please |
Rage Communications |
Tata Motors India Ltd. |
HDFC LIFE - THE MEMORY PROJECT |
PUBLICIS MEDIA - PERFORMICS INDIA |
HDFC LIFE INSURANCE COMPANY LIMITED |
HDFC Bank - Happy Hours |
Publicis Media - Performics India |
HDFC Bank |
DBS Recycle More Waste Less |
Publicis Media - Performics India |
DBS Bank India Ltd. |
The Better India & Franklin Templeton - Reach For Better |
The Better India & Franklin Templeton - Reach For Better |
Franklin Templeton |
Helmet Saves Children |
Exide Life Insurance |
Exide Life Insurance |
Saving Lives with Platelet Donation |
Mindshare India |
Godrej Consumer Products Limited |
The Adaptive Data Lighthouse 2.0 |
Mindshare India |
Hindustan Unilever Limited |
OYO FriYAY Diaries Campaign |
OYO |
OYO |
Future Generali India Life & General Insurance's #AapkiHealthMereLiye by AdLift |
AdLift |
Future Generali India Life & General Insurance Company |
A12. Maximizing Mobile Advertising |
Campaign Title |
Agency Name |
Brand Name |
Clean The Air |
Madison Media |
Asian Paints |
AI That Powers Experience For Millennials |
Goibibo In Association With Vizury ( powered by Affle ) |
Goibibo |
Chug Chug in Chuk Chuk |
Mindshare India |
PepsiCo India |
Kurkure Twistkeen Launch |
Mindshare India |
PepsiCo India |
Local favorites, delivered faster! (Uber Eats- Custom Feed for Localized Ads on Facebook) |
Publicis Media - Performics India |
Uber |
Blow Maadi! (Please Blow!) |
Mindshare |
United Breweries Limited |
Mobile Marketing for ShareChat |
MoMAGIC Technologies Pvt. Ltd. |
ShareChat |
A path breaking campaign to increase online transactions with Mastercard |
Flipkart Ads |
Mastercard |
When Women Joined Hands To Break Social Shackles |
Meesho In Association With Affle |
Meesho |
Manyavar x Xaxis/Kinetic Places |
Manyavar Mohey |
Manyavar Mohey |
A13. Digital Influence |
Campaign Title |
Agency Name |
Brand Name |
A #PicturePledge Can Help Save The Planet |
Flying Cursor |
YES Bank Ltd |
IPL - Election Se Selection |
Star India Pvt. Ltd. |
Star India Pvt Ltd |
With great pranks comes great responsibility |
Mindshare |
United Breweries |
TSP & Tinder’s Tinder Games |
Contagious Online Media Network Private Limited |
Tinder, Inc. |
LED RamLila |
HAVELLS INDIA LIMITED |
HAVELLS INDIA LIMITED |
Shielding Your Loved Ones |
Madison Media |
Asian Paints |
Breaking The Internet with Swag Step Challenge |
Mindshare India |
PepsiCo India |
DBS Recycle More Waste Less |
Publicis Media - Performics India |
DBS Bank India Ltd. |
#KikiChallenge |
Mindshare India |
Aditya Birla Health Insurance |
Pudin Hara- From Acidity to Love |
Starcom India |
Dabur India Ltd. |
B. CHANNEL/MEDIA STRATEGY |
B1. Cross Media Integration |
Campaign Title |
Agency Name |
Brand Name |
Vicks - One in a Million |
Mediacom Communication Pvt. Ltd. |
Procter and Gamble India |
The Swag Saga |
Mindshare India |
PepsiCo India |
Cadbury Sweet Kondattam |
The Hindu Group |
The Hindu Group |
Tyoharhaintohumtaiyarhain |
HAVELLS INDIA LIMITED |
HAVELLS INDIA LIMITED |
HDFC Bank - Auto Loan |
Publicis Media - Performics India |
HDFC Bank |
The #MissingI |
Madison Media |
Tata Chemicals |
Sons- Share The Load |
Mediacom Communications Pvt. Ltd |
Procter and Gamble India |
Britannia Khao World Cup Jao for retailers |
IMImobile |
Britannia |
Chota Bheem helps in habit building |
Mindshare India |
Godrej Consumer Products Limited |
When Colors Won Its Fans Back During IPL 2019 |
Madison Media |
Viacom 18 |
TATA ACE GOLD LAUNCH |
Havas Media India Pvt Ltd |
TATA ACE GOLD |
Future Generali India Life & General Insurance's #AapkiHealthMereLiye by AdLift |
AdLift |
Future Generali India Life & General Insurance Company |
Share My New Year |
Shoppers Stop Ltd. |
Shoppers Stop Ltd. |
B2. In-App Advertising |
Campaign Title |
Agency Name |
Brand Name |
HDFC Life x Kahaani Express |
JioSaavn |
HDFC Life |
Chug Chug in Chuk Chuk |
Mindshare India |
PepsiCo India |
YES Bank InstaTalk |
iProspect India |
YES Bank |
Clean The Air |
Madison Media |
Asian Paints |
Blow Maadi! (Please Blow!) |
Mindshare |
United Breweries Limited |
Quaker Oats – Insight to Impact |
Mindshare India |
PepsiCo India |
Abhi Toh Aur Chalega |
Madison Media |
Asian Paints |
Godrej |
Maiden Marketing India Pvt Ltd |
Godrej |
B3. Mobile Applications |
Campaign Title |
Agency Name |
Brand Name |
Too Yumm! introduces a new league of cricketers for with Karare Strikers |
Interactive Avenues - A Reprise Network Company |
Guiltfree Industries Limited |
Too Yumm! gets India improve their snacking habit and sets a new Guinness World Record |
Interactive Avenues - A Reprise Network Company |
Guiltfree Industries Limited |
Phone Se Loan in 3 Mins |
Madison Media |
India Bulls |
Jio Engage Movie Launcher |
Reliance Jio Infocomm |
Reliance Jio Infocomm |
B4. Mobile Website |
Campaign Title |
Agency Name |
Brand Name |
Bas Phoonk Hi toh maarni hai |
Madison Media |
Viacom 18 |
OYO Mobile Web - The Growth Machine |
OYO |
OYO |
Gotcha |
Madison Media |
Viacom 18 |
ICC Promo – Mobile Gamification |
Interactive Avenues - A Reprise Network Company |
Coca-Cola India |
Ask Nestlé |
Digitas India |
Nestlé India |
Too Yumm! pops open a new packet with a digital identity |
Interactive Avenues - A Reprise Network Company |
Guiltfree Industries Limited |
B5. Use of Social Media |
Campaign Title |
Agency Name |
Brand Name |
Apharan Sabka Katega - ALTBalaji |
White Rivers Media |
ALTBalaji |
Jigar Pe Trigger |
Madison Media |
Viacom 18 |
Saving Lives with Platelet Donation |
Mindshare India |
Godrej Consumer Products Limited |
Tyoharhaintohumtaiyarhain |
HAVELLS INDIA LIMITED |
HAVELLS INDIA LIMITED |
Zee Bollywood Launch_Social Media |
Zee Entertainment Enterprises Limited |
Zee Entertainment Enterprises Limited |
Booo Sabki Phategi - ALTBalaji |
White Rivers Media |
ALTBalaji |
Hajmola Chatpata Election of India |
Starcom India |
Dabur India Ltd. |
With great pranks comes great responsibility |
Mindshare |
United Breweries |
Breaking The Internet with Swag Step Challenge |
Mindshare India |
PepsiCo India |
India's First Interactive Lens |
Mindshare India |
PepsiCo India |
Future Generali India Life & General Insurance's #AapkiHealthMereLiye by AdLift |
AdLift |
Future Generali India Life & General Insurance Company |
Behrouz Biryani & TVFPlay presents The Royal Palate |
Contagious Online Media Network Private Limited |
The Viral Fever |
C. ENABLING TECHNOLOGIES |
C1. Innovation |
Campaign Title |
Agency Name |
Brand Name |
Engagement in a media dark market: 81% Delivered! |
Mindshare India |
Glaxo SmithKline Consumer Healthcare, India |
LED RamLila |
HAVELLS INDIA LIMITED |
HAVELLS INDIA LIMITED |
Kurkure Twistkeen Launch |
Mindshare India |
PepsiCo India |
Uber Karo World Cup Chalo |
Publicis Media - Performics India |
Uber |
Tanishq Goes Real to Virtual to woo consumers |
Ventes Avenues |
Tanishq - Titan Co. Ltd |
Saving Lives with Platelet Donation |
Mindshare India |
Godrej Consumer Products Limited |
HDFC Bank - Auto Loan |
Publicis Media - Performics India |
HDFC Bank |
Chug Chug in Chuk Chuk |
Mindshare India |
PepsiCo India |
"TAP & BUY": Buy Travel Insurance in Less than 60 seconds - An initiative by Reliance General Insurance Company Limited |
Reliance General Insurance Company Limited |
Reliance General Insurance Company Limited |
PKL - KBD Housie |
Star India Pvt. Ltd. |
Star India Pvt Ltd |
C3. Use of Rich Media / Video / Interactive Content |
Campaign Title |
Agency Name |
Brand Name |
LED RamLila |
HAVELLS INDIA LIMITED |
HAVELLS INDIA LIMITED |
Tyoharhaintohumtaiyarhain |
HAVELLS INDIA LIMITED |
HAVELLS INDIA LIMITED |
Kurkure Twistkeen Launch |
Mindshare India |
PepsiCo India |
India's First Interactive Lens |
Mindshare India |
PepsiCo India |
Yeppa Selvam! UberAuto has arrived |
Publicis Media - Performics India |
Uber |
Charmboard-Myntra-Zee5 |
Tagos Design Innovations Pvt. Ltd. |
Myntra |
Idea 4G – Power of Live Video |
Mindshare India |
Vodafone Idea Limited |
Big Bazaar Cook along |
BIG BAZAAR |
Future Group |
Abhi Toh Aur Chalega |
Madison Media |
Asian Paints |
Sons- Share The Load |
Mediacom Communications Pvt. Ltd |
Procter and Gamble India |
Good Riddance, Mr. Bob Svagen |
Logicserve Digital Pvt. Ltd. |
Bajaj Allianz General Insurance Company Limited |
Research Driven, Custom Video Story Telling Boosts Brand Con |
Logicserve Digital Pvt. Ltd. |
Bajaj Allianz General Insurance Company Limited |