| MARKETING STRATEGY |
| A1. Brand Recall |
| Campaign Title |
Agency Name |
Brand Name |
Metal |
| Say Hello To Virtual Beauty Consultant |
Isobar In Association With Affle |
Estee Lauder Companies |
 Bronze |
| Kota Factory |
The Viral Fever |
The Viral Fever |
 Silver |
| Engagement in a media dark market: 81% Delivered! |
Mindshare India |
Glaxo SmithKline Consumer Healthcare, India |
 Gold |
| A2. Lead Generation |
| Campaign Title |
Agency Name |
Brand Name |
Metal |
| Only men can play cricket ? |
Mindshare India |
Diageo India |
Silver |
| Phone Se Loan in 3 Mins |
Madison Media |
India Bulls |
Silver |
| When Women Joined Hands To Break Social Shackles |
Meesho In Association With Affle |
Meesho |
Gold |
| A3. Launch of Product/Service |
| Campaign Title |
Agency Name |
Brand Name |
Metal |
| Bas Phoonk Hi toh maarni hai |
Madison Media |
Viacom 18 |
Bronze |
| Spotify India Launch Campaign – There is a playlist for that |
Interactive Avenues - A Reprise Network Company |
Spotify |
Silver |
| Overcoming #OrgasmInequality with Durex Mutual Climax |
Publicis Media - Performics India |
Reckitt Benckiser (India) |
Gold |
| A4. Relationship Building/Remarketing |
| Campaign Title |
Agency Name |
Brand Name |
Metal |
| Saving Lives with Platelet Donation |
Mindshare India |
Godrej Consumer Products |
Bronze |
| WATERFALL TARGETING MODEL- How video story-telling and data intelligence came together to build emotional relationship. |
Mindshare India |
Aditya Birla Capital |
Silver |
| When Colors Won Its Fans Back During IPL 2019 |
Madison Media |
Viacom 18 |
Gold |
| A5. Best use of Apps/Games for Marketing |
| Campaign Title |
Agency Name |
Brand Name |
Metal |
| Chota Bheem helps in habit building |
Mindshare India |
Godrej Consumer Products |
Bronze |
| Bas Phoonk Hi toh maarni hai |
Madison Media |
Viacom 18 |
Bronze |
| RSVP URI Marketing Campaign |
Indigo Consulting and Publicis Entertainment |
Ronnie Screwala Production |
Silver |
| Chug Chug in Chuk Chuk |
Mindshare India |
PepsiCo India |
Gold |
| A6. Most Effective App for Consumer |
| Campaign Title |
Agency Name |
Brand Name |
Metal |
| You Wanna Do It, Just DUNZO It |
Dunzo In Association With Affle |
Dunzo |
Bronze |
| A7. Campaign To Drive Sales |
| Campaign Title |
Agency Name |
Brand Name |
Metal |
| Chug Chug in Chuk Chuk |
Mindshare India |
PepsiCo India |
Bronze |
| OYO Innings Break - World Cup 2019 Campaign |
OYO Rooms |
OYO Rooms |
Silver |
| DBS digibank |
Publicis Media - Performics India |
DBS Bank India |
Silver |
| When Women Joined Hands To Break Social Shackles |
Meesho In Association With Affle |
Meesho |
Gold |
| A8. Gender Equity |
| Campaign Title |
Agency Name |
Brand Name |
Metal |
| WoMoneyKiBaat |
SheThePeople.TV |
Aditya Birla Sun Life Mutual Fund |
Bronze |
| Only men can play cricket ? |
Mindshare India |
Diageo India |
Silver |
| Love is Love |
Girliyapa |
Girliyapa |
Gold |
| A9. Amplification |
| Campaign Title |
Agency Name |
Brand Name |
Metal |
| Meri Life Mere Rules |
Girliyapa
|
Girliyapa |
Bronze |
| RSVP URI Marketing Campaign |
Indigo Consulting and Publicis Entertainment |
Ronnie Screwala Production |
Silver |
| With great pranks comes great responsibility |
Mindshare India |
United Breweries |
Gold |
| A10. Community building |
| Campaign Title |
Agency Name |
Brand Name |
Metal |
| Eats Like A Foodie |
Glitch Media |
Uber Eats India |
Silver |
| Photo OK Please |
Rage Communications |
Tata Motors India |
Gold |
| A11. Social Connect |
| Campaign Title |
Agency Name |
Brand Name |
Metal |
| Photo OK Please |
Rage Communications |
Tata Motors India |
Bronze |
| HDFC LIFE - THE MEMORY PROJECT |
PUBLICIS MEDIA - PERFORMICS INDIA |
HDFC LIFE INSURANCE COMPANY |
Silver |
| Saving Lives with Platelet Donation |
Mindshare India |
Godrej Consumer Products |
Gold |
| A12. Maximizing Mobile Advertising |
| Campaign Title |
Agency Name |
Brand Name |
Metal |
| Kurkure Twistkeen Launch |
Mindshare India |
PepsiCo India |
Bronze |
| Blow Maadi! (Please Blow!) |
Mindshare India |
United Breweries |
Silver |
| A13. Digital Influence |
| Campaign Title |
Agency Name |
Brand Name |
Metal |
| IPL - Election Se Selection |
Star India |
Star India |
Bronze |
| Breaking The Internet with Swag Step Challenge |
Mindshare India |
PepsiCo India |
Silver |
| LED RamLila |
HAVELLS INDIA |
HAVELLS INDIA |
Gold |
| CHANNEL/MEDIA STRATEGY |
| B1. Cross Media Integration |
| Campaign Title |
Agency Name |
Brand Name |
Metal |
| Tyoharhaintohumtaiyarhain |
HAVELLS INDIA |
HAVELLS INDIA |
Bronze |
| The #MissingI |
Madison Media |
Tata Chemicals |
Silver |
| TATA ACE GOLD LAUNCH |
Havas Media India |
TATA ACE GOLD |
Gold |
| B2. In-App Advertising |
| Campaign Title |
Agency Name |
Brand Name |
Metal |
| Quaker Oats – Insight to Impact |
Mindshare India |
PepsiCo India |
Bronze |
| Abhi Toh Aur Chalega |
Madison Media |
Asian Paints |
Silver |
| Blow Maadi! (Please Blow!) |
Mindshare India |
United Breweries |
Gold |
| B3. Mobile Applications |
| Campaign Title |
Agency Name |
Brand Name |
Metal |
| Jio Engage Movie Launcher |
Reliance Jio Infocomm |
Reliance Jio Infocomm |
Bronze |
| Phone Se Loan in 3 Mins |
Madison Media |
India Bulls |
Gold |
| B4. Mobile Website |
| Campaign Title |
Agency Name |
Brand Name |
Metal |
| Bas Phoonk Hi toh maarni hai |
Madison Media |
Viacom 18 |
Bronze |
| ICC Promo – Mobile Gamification |
Interactive Avenues - A Reprise Network Company |
Coca-Cola India |
Silver |
| Ask Nestlé |
Digitas India |
Nestlé India |
Gold |
| B5. Use of Social Media |
| Campaign Title |
Agency Name |
Brand Name |
Metal |
| With great pranks comes great responsibility |
Mindshare India |
United Breweries |
Bronze |
| Breaking The Internet with Swag Step Challenge |
Mindshare India |
PepsiCo India |
Silver |
| Jigar Pe Trigger |
Madison Media |
Viacom 18 |
Gold |
| Saving Lives with Platelet Donation |
Mindshare India |
Godrej Consumer Products |
Gold |
| ENABLING TECHNOLOGIES |
| C1. Innovation |
| Campaign Title |
Agency Name |
Brand Name |
Metal |
| PKL - KBD Housie |
Star India |
Star India |
Bronze |
| Tanishq Goes Real to Virtual to woo consumers |
Ventes Avenues |
Tanishq - Titan Co. |
Silver |
| Engagement in a media dark market: 81% Delivered! |
Mindshare India |
Glaxo SmithKline Consumer Healthcare, India |
Gold |
| Saving Lives with Platelet Donation |
Mindshare India |
Godrej Consumer Products |
Gold |
| C3. Use of Rich Media / Video / Interactive Content |
| Campaign Title |
Agency Name |
Brand Name |
Metal |
| Charmboard-Myntra-Zee5 |
Tagos Design Innovations |
Myntra |
Bronze |
| Idea 4G – Power of Live Video |
Mindshare India |
Vodafone Idea |
Silver |
| Big Bazaar Cook along |
BIG BAZAAR |
Future Group |
Gold |
| HALL OF FAME |
| D1. Mobile Marketer of the Year |
| Godrej Consumer Products |
| D2. Agency of the Year |
| Mindshare India |
